User Reviews of Appsflyer

Updated August 2026

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Appsflyer review

ParthasarathyT
ParthasarathyT
Senior Infrastructure Engineer at Publicis Sapient
Attribution has enabled precise campaign decisions but pricing and support still...
Pricing is a major area for improvement, as costs rise quickly as our app grows. The pricing becomes significantly expensive as event volume increases, so a clearer or more predictable pricing tier instead of a pure pay-per-event structure would be beneficial. Confusion around billing contracts is an issue, with several users feeling locked...
Appsflyer review

Mayank Gambhir
Mayank Gambhir
Manager, Customer Success at a real estate/law firm with 501-1,000 employees
Data has improved campaign attribution and now drives targeted onboarding and...
One challenge that clients sometimes mention about Appsflyer is that the platform can feel slightly complex initially, especially for teams that are not from a technical background. Setting up attribution logic, SKAN configurations, or deep linking journeys may require support during onboarding. Another area for improvement is reporting...

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