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Iterable review
Abhishek Sahoo
Technical Writer at a manufacturing company with 10,001+ employees
Unified journeys have boosted personalization and collaboration but advanced...
I would like to highlight some information that could make Iterable even better, which I discovered during my tenure with Iterable. For example, more out-of-the-box advanced analytics and attribution views would strengthen its appeal to users. Second, additional guided templates for complex lifecycle journeys would be beneficial to avoid...
Iterable review
Vicky Hemnani
Software Engineer at a consultancy with 11-50 employees
Behavior-driven journeys have transformed email and SMS campaigns and improve...
Iterable is a strong platform, but there are areas that could be enhanced, such as advanced analytics and attribution. More built-in attribution models and lifecycle analytics would reduce dependency on BI tools. Guided templates for complex journeys, along with additional pre-built templates for advanced lifecycle use cases, would help...
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