Where should we email your report?
Segment review
Thiago Vernizzi
Engenheiro de Software at a outsourcing company with 10,001+ employees
Behavioral insights have powered personalized investor journeys and data-driven...
I have not used Segment for more than a year, so I am not aware of its current evolution, but I know there was a migration from Segment to Adobe as a strategic decision by XP bank, which pointed out unified databases as an improvement area compared to Segment, where they effectively utilized AI for creative marketing campaign generation....
Segment review
MukulAgarwal
Product Manager at a university with 10,001+ employees
Campaign analytics has improved global messaging while data flexibility still...
One thing that was surprising and inconvenient at the same time was the risk of becoming too rigid with the data. The pre-selecting data identifiers was useful for the initial use cases, but as we got more mature with our use cases, it could become more restrictive because the business might later decide to introduce more data attributes or...
Since 2012, we've had 913,683 professionals use our research.
As seen in