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Segment review
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
Centralized customer data has powered predictive audiences and proactive marketing...
The best features Segment offers are the audience building features. We've also launched predictive audiences, which is so far really promising for us and marketing has a lot of ideas for activating these types of audiences. We're going from using historical data to using current data to get more predictive with how we're activating. In my...
Segment review
Vaibhav_Vaibhav
Senior Product Manager at Optiblack
Unified data routing has reduced implementation time and now powers efficient...
Segment makes my work easier through the many native integrations it provides, and since action fields have been implemented for every legacy integration, my instrumentation team and enablement team can obtain a more organized marketing profile to retarget users for advertising and selling our product. The main use case is to create a...
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