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Adobe Target review
Mahimitra Chirala
Mahimitra Chirala
Senior Analytics Developer at NextRow Digital
Mostly used for A/B testing and personalization
Compared to other tools, Adobe Target's A/B testing functionality has been good for our marketing strategy. Initially, we had pre-hiding snippet issues with Adobe Target and needed to tweak the code a bit. Now, Adobe has fixed that issue from their end. Adobe Target is worth the money you pay for it. We have used the solution's AI feature...

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