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Braze review

Lisandra Rigo
Lisandra Rigo
Manager, Crm & Digital Marketing at a tech vendor with 10,001+ employees
Marketing journeys have driven multi-channel engagement and personalized customer...
Braze could improve the use of AI agents in the tool, as we currently have AI only in a few features such as copywriting, but we cannot build journeys with an AI agent supporting the process. They could improve modeling what they have available regarding propensity to buy or behaviors. What keeps it from being a ten is the capability to...

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