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Segment review
Arnab Arnab
Data Manager API at a tech vendor with 51-200 employees
Unified analytics has transformed user journey insights but still needs cleaner...
Segment can be improved in the initial phase regarding data quality checks between different channels' attribution versus Segment itself. I have observed many cases where the data is incorrect or duplicated, often due to multiple channels attributing to one single user. Bringing the data into a unified understanding requires...
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