We use Amazon Connect as a contact center solution to facilitate communication between consumers and companies. For example, if a consumer encounters an issue with a product, they can contact the company's toll-free number, which connects them to agents trained to handle product-related issues.
Analyst - Avaya and Amazon Connect Engineer at a tech services company with 10,001+ employees
Easy to use and allows for easy implementation of credential changes within the platform
Pros and Cons
- "The best thing about Amazon Connect is that it has everything we need in one place. With other products, we might have to get different tools for different jobs, like recording calls. However, with the tool, it's all there together. Plus, it's cheaper than other options."
- "There may be room for security improvement, especially since data is stored in the cloud. While cloud security measures are robust, there may be concerns about data safety compared to traditional server setups."
What is our primary use case?
What is most valuable?
The best thing about Amazon Connect is that it has everything we need in one place. With other products, we might have to get different tools for different jobs, like recording calls. However, with the tool, it's all there together. Plus, it's cheaper than other options.
The tool is easy to use and allows for easy implementation of credential changes within the platform. AWS offers multiple services currently. For example, while AWS provides S3 buckets for storage, other tools may require setting up a separate database.
What needs improvement?
There may be room for security improvement, especially since data is stored in the cloud. While cloud security measures are robust, there may be concerns about data safety compared to traditional server setups.
For how long have I used the solution?
I have been using the product for one and a half years.
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June 2025

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What do I think about the stability of the solution?
In my experience of working with Amazon Connect for about one and a half years, I haven't encountered any significant bugs or stability issues. Being part of AWS, a reputable company, they have a proficient admin team ensuring reliability.
What do I think about the scalability of the solution?
We have multiple projects running on it and it has around 1000 users.
How are customer service and support?
If we encounter any issues or need help implementing something, we can raise a case with the AWS support team. They have a support team who can diagnose the issue and guide us on how to proceed. I am happy with them since they are quick.
Which solution did I use previously and why did I switch?
Our company chose the tool because it offers all the features we need in one place. Also, using a cloud-based solution helps us save money by needing fewer resources.
How was the initial setup?
The tool's initial installation and setup were easy. The documentation provided on the Amazon website outlines the integration, deployment, and configuration processes.
What was our ROI?
For Amazon Connect, the more you use, the more we will gain. It is worth the money.
What other advice do I have?
First, you need to check if Amazon Connect is available in your area and if they provide support. Then, create instances, but note that they may not be available everywhere. Consider network connectivity and potential setup issues if instances aren't available in your location. Finally, billing details must be verified to understand the costs involved. To reduce your bill, consider the services you'll use with the product, such as EC2 for computing.
It's possible for a beginner to learn to use Amazon Connect for the first time. You can start working with around one month of practice, even without prior experience. I rate the product an eight out of ten.
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Disclosure: My company has a business relationship with this vendor other than being a customer.

Infra Managed Service Analyst at Accenture
Can easily design a flow diagram with this solution
Pros and Cons
- "Amazon Connect is easy to learn."
- "The scalability needs improvement."
What is our primary use case?
We use Amazon on the backend.
What is most valuable?
I can easily design a flow diagram with Amazon Connect. That is a very useful feature. In addition, Amazon Connect is easy to learn.
What needs improvement?
The scalability needs improvement.
There are always features that need improvement. For example, we have an application where we automatically store all of our records. But currently, it has a three or four step configuration in order to send the data recordings to a specific branch. However, it will first store it in Connect and will only then do the transfer. This is very complex.
For how long have I used the solution?
I have been using Amazon Connect for three years.
What do I think about the stability of the solution?
It is a stable solution.
What do I think about the scalability of the solution?
The scalability is an eight out of ten.
How was the initial setup?
The initial setup is straightforward. The deployment takes six months.
What's my experience with pricing, setup cost, and licensing?
The pricing of the Amazon is reasonable compared to other cloud providers.
What other advice do I have?
Overall, I would rate the solution a nine out of ten.
Disclosure: My company has a business relationship with this vendor other than being a customer.
Buyer's Guide
Amazon Connect
June 2025

Learn what your peers think about Amazon Connect. Get advice and tips from experienced pros sharing their opinions. Updated: June 2025.
860,592 professionals have used our research since 2012.
Service Deliery Manager at a comms service provider with 201-500 employees
Offers, real-time analytics feature, useful for customer support operations,
Pros and Cons
- "Amazon Connect is really simple, straightforward, and very flexible."
- "For enterprises to get maximum use, we often need a dialer system. or example – you have a list of people to call, you load it, and the system automatically dials and connects you without having to manually dial each number. That's the kind of automated outbound dialing feature."
What is our primary use case?
Amazon Connect is a contact center solution we use for our support services. It allows us to better serve our customers.
How has it helped my organization?
It's been really useful for customer support operations. We have used a traditional telephone system before, so this is much better. No complaints.
It was surprisingly easy to integrate Amazon Connect with our existing IT systems. We've connected it with a lot of other AWS solutions.
What is most valuable?
I like the call flow functionality. It lets us easily decide how to route calls, which is extremely helpful.
There's a basic support function when it comes to real-time analytics features. They also recently launched an AI feature that automatically analyzes calls.
So, the analytics functions help with decision-making. It helps us with staffing to know how to best support our customers.
When it comes to the flexibility and customization options in Amazon Connect, I would rate it a ten out of ten.
What needs improvement?
I would like to add more outbound features. Right now, it's really strong with inbound but it could be better with outbound calls.
In future releases, I would like to see features related to outbound dialing. If they could add an automated outbound feature, similar to a predictive dialer, that would be really helpful.
For how long have I used the solution?
We work with different Amazon products. We use CloudWatch for monitoring and rely heavily on the cloud right now. We have other teams working on functions with AWS Lambda.
So, I have been using Amazon Connect for five years now.
What do I think about the stability of the solution?
I would rate the stability a ten out of ten. It is a stable product.
What do I think about the scalability of the solution?
It is easy to scale. I would rate the scalability a ten out of ten.
There are around 300 end users in my company.
How are customer service and support?
No complaints. The customer service and support are good. I am happy with the response time and quality of support.
How would you rate customer service and support?
Positive
Which solution did I use previously and why did I switch?
We used other systems before for outbound calls and telephony needs. Amazon Connect is really simple, straightforward, and very flexible. It has a real edge over competitors.
How was the initial setup?
The initial setup is very simple.
What about the implementation team?
We deployed it ourselves.
What's my experience with pricing, setup cost, and licensing?
I would rate the pricing a nine out of ten, with ten being the most affordable.
The pricing is quite reasonable. Connect charges fairly per call.
What other advice do I have?
Overall, I would rate the product a ten out of ten. I would definitely recommend it to other users. Because Amazon Connect is a robust telephony system, it handles incoming calls perfectly.
However, for enterprises to get maximum use, we often need a dialer system. For example – you have a list of people to call, you load it, and the system automatically dials and connects you without having to manually dial each number. That's the kind of automated outbound dialing feature. So, I'd like to see an automated outbound feature added to Amazon Connect.
Which deployment model are you using for this solution?
Public Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Tech Consultant at Tecnomic
A cloud-based solution that helps to build contact centers
Pros and Cons
- "The product is cloud-based and easy to operate. We have a broad integration capability, allowing for a multitude of integrations. This gives our customers a good understanding of our product, even if they aren't actively utilizing it. They can easily access and utilize all the features that Amazon's cloud services offer, making integrating with other cloud platforms simpler. It's not a standalone solution, which is advantageous for our customers."
- "There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product."
What is our primary use case?
We use the tool to build contact centers for the client.
What is most valuable?
The product is cloud-based and easy to operate. We have a broad integration capability, allowing for a multitude of integrations. This gives our customers a good understanding of our product, even if they aren't actively utilizing it. They can easily access and utilize all the features that Amazon's cloud services offer, making integrating with other cloud platforms simpler. It's not a standalone solution, which is advantageous for our customers.
What needs improvement?
There are two perspectives to consider: one from the development side and the other from the customer's side. From a development standpoint, there are various aspects that Amazon needs to address, such as providing tools or direct development scenarios in Amazon Connect for building contact flows. Some essential reporting features in Genesys are currently lacking in the product.
For how long have I used the solution?
I have been using the product for three years.
What do I think about the stability of the solution?
The product is stable. Over the past three years, I've experienced no availability hiccups with it. It has consistently been operational 24/7 without any issues. Any challenges that arise are typically due to customer errors, vendor mistakes, or Amazon issues.
What do I think about the scalability of the solution?
We've built numerous cards for clients, though I can't provide an exact count offhand. There's a significant shift towards transitioning from on-premise contact centers to cloud-based solutions, with Amazon Connect leading the charge in this direction.
How are customer service and support?
The solution's support is very good at helping.
How would you rate customer service and support?
Positive
How was the initial setup?
The tool's deployment is easy. It is the solution's best part.
What's my experience with pricing, setup cost, and licensing?
I can't speak for the pricing of other contact center solutions, but in terms of Amazon Connect, compared to other AWS products, it's one of the more expensive options. However, the cost can be low if you have a smaller team of agents or receive fewer calls. Pricing is typically based on a per-user basis.
What other advice do I have?
If you're using Amazon Connect for the first time, it's important to note that it's designed for companies rather than individual use. It provides a robust communication network connecting clients, agents, and employees. With Amazon Connect, there's no need for desk phones, no worries about managing physical phones, or no need to carry additional devices. All you need is a laptop.
Amazon Connect is easy to use if you're a customer looking to make calls and view reports. However, it can be more complex if you're a developer aiming to develop additional features or customize the platform.
I would rate Amazon around a nine out of ten if we're specifically considering contact center solutions. It falls somewhere between eight to nine out of ten because it's user-friendly, manageable, and relatively easier to develop than other contact center platforms. Additionally, being cloud-based provides significant advantages over alternatives like Cisco, Genesys, or Avaya.
Disclosure: My company has a business relationship with this vendor other than being a customer.

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