Adobe Analytics vs WebTrends comparison

Adobe and WebTrends are both solutions in the Web Analytics category. Adobe is ranked #6 with an average rating of 8.0, while WebTrends is ranked #12. Adobe holds a 4.7% mindshare in WA, compared to WebTrends’s 4.7% mindshare. Additionally, 100% of Adobe users are willing to recommend the solution.

Adobe Analytics

Read 1 Adobe Analytics review

366 Views
366 Comparison Views

100% willing to recommend

WebTrends

251 Views
208 Comparison Views

Adobe Analytics

WebTrends

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Adobe Analytics and WebTrends based on real PeerSpot user reviews.

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: September 2025).

Buyer's Guide

Web Analytics

September 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Analytics

Ranking in Web Analytics

6th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

WebTrends

Ranking in Web Analytics

12th

Average Rating

0.0

Number of Reviews

Ranking in other categories

Customer Data Analysis (7th)

Mindshare comparison

As of October 2025, in the Web Analytics category, the mindshare of Adobe Analytics is 4.7%, down from 8.1% compared to the previous year. The mindshare of WebTrends is 4.7%, up from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Adobe Analytics	4.7%
WebTrends	4.7%
Other	90.6%

Web Analytics

Featured Reviews

BharatR

Product Marketing Manager at a educational organization with 201-500 employees

Has supported marketing decisions by providing insights into web performance

Something could be enhanced with Adobe Analytics regarding how granular the data is. The dashboards do not give a very complete overview of things. Heat maps is a feature which can be introduced to Adobe Analytics as it does not have it at the moment. This would be a very useful addition.

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Comparisons

Snowflake Analytics vs Adobe Analytics

Compared 34% of the time

More Adobe Analytics Competitors

Google Analytics 360 vs WebTrends

Compared 51% of the time

More WebTrends Competitors

Product Reports

Buyer's Guide

Web Analytics

September 2025

Download Adobe Analytics product report

Buyer's Guide

Web Analytics

September 2025

Download WebTrends product report

Overview

Adobe Analytics is part of the Adobe Experience Cloud suite of products, which help online marketers apply real-time analytics and detailed segmentation to all their marketing channels.

Adobe

Delivers insight into web visitor activity, allowing organizations to acquire, convert & retain more customers.

WebTrends

Sample Customers

Philips, WestJet

Microsoft, The Telegraph, Polaris, PenFed, Met Office, Kimberly-Clark, Europcar, Shoplocal, Cracka Wines, Otto Group, redspottedhanky.com, Legal Brand Marketing, BrightStarr, World Vision, T-Mobile, PetEdge, KLM

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: September 2025.

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868,759 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.