Best Data Management Platforms (DMP)

What is Data Management Platforms (DMP)?

Data Management Platforms (DMP) are central to modern marketing strategies, enabling organizations to collect, manage, and analyze large volumes of customer data from various sources for better-targeted marketing efforts.

To learn more, read our Data Management Platforms (DMP) Buyer's Guide (Updated: September 2025).

The top 5 Data Management Platforms (DMP) solutions are Palantir Foundry, Informatica Intelligent Data Management Cloud (IDMC), Cohesity Data Cloud, Cloudera Data Platform and Adobe Audience Manager, as ranked by PeerSpot users in September 2025. Cohesity Data Cloud received the highest rating of 8.5 among the leaders. Informatica Intelligent Data Management Cloud (IDMC) is the most popular solution in terms of searches by peers, and Palantir Foundry holds the largest mind share of 25.2%.

Data Management Platforms help businesses integrate data from offline and online sources to create comprehensive customer profiles. They assist in audience segmentation, enabling more effective personalized marketing campaigns. With DMPs, companies can achieve a unified view of their customers, making data-driven decisions more efficiently.

What are the critical features of a DMP?

Data Integration: Seamlessly combines data from multiple sources.
Audience Segmentation: Helps in creating specific target groups.
Real-time Analytics: Provides up-to-date insights.
Data Security: Ensures customer data is protected.
Customizable Dashboards: Offers a user-friendly interface to visualize data.

What benefits should users look for when evaluating a DMP?

Improved Marketing ROI: Enhances targeting accuracy and campaign effectiveness.
Unified Customer View: Combines data for a holistic understanding of the customer.
Scalability: Adapts as business needs grow and data volumes increase.
Increased Efficiency: Automates data processing and reduces manual workload.
Better Decision Making: Provides comprehensive insights for strategic planning.

DMPs are implemented across industries, including retail, finance, and media. In retail, they enable personalized shopping experiences by analyzing purchasing behaviors. Finance institutions use them for customer segmentation, while media companies leverage DMPs to enhance audience targeting for advertisements.

DMPs are helpful for organizations aiming to improve their data utilization, providing a structured approach to managing and analyzing vast amounts of customer information efficiently.

Buyer's Guide

Data Management Platforms (DMP)

September 2025

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Helped 868,706 peers since 2012

Data Management Platforms (DMP) solutions mindshare

As of October 2025, in the Data Management Platforms (DMP) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 14.1%, down from 16.1% compared to the previous year. The mindshare of Palantir Foundry is 25.2%, down from 32.6% compared to the previous year. The mindshare of Cloudera Data Platform is 6.2%. It is calculated based on PeerSpot user engagement data.

Data Management Platforms (DMP) Market Share Distribution
Product	Market Share (%)
Palantir Foundry	25.2%
Informatica Intelligent Data Management Cloud (IDMC)	14.1%
Cloudera Data Platform	6.2%
Other	54.5%

Data Management Platforms (DMP)

Top Data Management Platforms (DMP) products

Rankings through

#1 Ranked

Palantir Foundry

Palantir Foundry is an enterprise data management platform offering comprehensive tooling for working with big data. Because it is an operating system made for modern enterprises, it is highly available and a continuously updated platform. Palantir Foundry is a fully managed SaaS platform that spans from cloud hosting and data integration to flexible analytics, visualization, model-building, operational decision-making, and decision capture. It equips technical and non-technical users to make data-driven operational decisions.

7.8

Rating

Reviews

442

Words/ Review

500

Views

299

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Informatica Intelligent Data Management Cloud (IDMC)

Organizations utilize Informatica Intelligent Data Management Cloud for data integration, quality management, metadata, and governance. They appreciate its seamless integration, flexible architecture, master data management, and robust synchronization. However, users face challenges with user interface complexity, limited data stewardship capabilities, and high pricing with performance issues and security concerns.

7.8

Rating

185

Reviews

629

Words/ Review

206

Views

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Buyer's Guide

Data Management Platforms (DMP)

September 2025

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Find out what your peers are saying about Palantir, Informatica, Cohesity and others in Data Management Platforms (DMP). Updated: September 2025.

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868,706 professionals have used our research since 2012.

Cohesity Data Cloud

Consolidate your backups, file shares, object stores and data for dev/test and analytics on a web-scale data management platform.

8.5

Rating

Reviews

756

Words/ Review

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Cloudera Data Platform

Cloudera Data Platform supports data science, machine learning, and big data management for industries like hospitality and finance. It integrates with Hadoop stack, offers scalability, security, and user-friendly interfaces, and supports GPFS and cloud migration. Enhancements needed in usability, security, performance, and disaster recovery are critical for user satisfaction.

7.5

Rating

Reviews

488

Words/ Review

140

Views

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Adobe Audience Manager

Audience Manager provides industry-leading services for online audience data management. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success.

148

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Lotame DMP

Lotame's data management platform (DMP) enables you to collect first-party data from any source - including websites, apps, social, email, CRM, search, campaign data, and beyond - for one holistic view of your consumers, so you can deliver more relevant content, products and services, at the right time. You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Industry-leading analytics tools built into Lotame’s DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.

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Adform Audience Base

Audience and behavioral data are the currency of the future. Maximizing the value of your inventory requires a strategic overview and the ability to collect, control and understand your data. Adform Audience Base is our enterprise level Data Management Platform (DMP) built to help coordinate and utilize your fragmented buckets of disconnected data. With Audience Base you can confidently capture, categorize, combine and convert data for real-time decision making and monetization. This translates into direct top and bottom line growth that allows you to appropriately price inventory or drive new revenue through our data marketplace.

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Amazon DataZone

Amazon DataZone is a data management service that makes it faster and easier for customers to catalog, discover, share, and govern data stored across AWS, on premises, and third-party sources.

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Amazon DataZone vs Informatica Intelligent Data Management Cloud (IDMC)

V12 CDP

The V12 CDP harnesses the power of each of these data sources and blends it with our suite of industry-leading 3rd party data assets to create one single version of the customer truth. Get to know your customers like never before and develop actionable insights to deploy unified customer journeys – wherever and whenever your customers prefer.

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Adjust Audience Builder

Retargeting users is a proven way to drive growth, but it can be challenging to gather all the necessary data required for partners to carry out retargeting campaigns. What should be a day-long task can take much longer. With Audience Builder, you can define audiences using your Adjust data and act immediately upon them.

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MediaMath DMP

MediaMath’s next-gen Data Management Platform empowers marketers to control and activate their data seamlessly, giving them the tools to onboard, segment, understand and activate their data - in real time and without data loss - in omnichannel environments.

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SentinelOne Singularity Data Lake

SentinelOne Singularity Data Lake provides comprehensive data analytics for cybersecurity, enhancing threat detection and incident response. Key features include intuitive data visualization and flexible data storage. Some users note room for improvement in integration capabilities and ease of use for non-technical staff.

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Hasura

The fastest and simplest way to build, operate, federate, govern, and evolve a robust API (GraphQL, REST, etc) on all your data – across one domain or many. With a metadata-powered approach, Hasura brings a new level of ease to every step in the data API development journey – from build to deploy.

6.0

Rating

Review

834

Words/ Review

Amobee DMP

When you put audience first, results follow. Data management is the heart of an effective audience-first strategy. Amobee DMP (formerly Turn DMP) delivers the kind of data that’s vital in knowing your customers intimately and understanding the true value of your efforts to engage with them.

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dJAX DMP Manager

With dJAX DMP Manager’s DMP, Marketers, Publishers and Agencies can rightly focus on improving the Customer experience across channels to turn out user data into valuable business insights and higher ROI. dJAX DMP offers a fully customizable solution which helps the Adtech and Martech to improve and achieve their Goals.

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DNAnexus Platform

DNAnexus Platform offers robust data management and collaborative capabilities supporting genomic research initiatives. It provides efficient scalability and diverse applications for users, enhancing project workflows. Some reviewers note improvements could be made in deployment flexibility to better support diverse research environments.

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DataOps Suite

With DataOps DataFlow working as both – a Data Quality Manager Tool and a Full Fledged ETL tool, the user can perform a variety of data rules, checks and analysis on datasets pulled from any user-defined source, transformed and the results or transformed sets sunk into targets or Databases.

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Nektar

Supercharge your CRM by automatically capturing valuable contact and activity data scattered across tools. Leverage unified revenue data to consistently create more pipeline and close more deals.

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NeoXam DataHub

NeoXam DataHub supports data management use cases with robust data integration and analytics capabilities. It offers valuable features like data quality management and scalability. Users note room for improvement in documentation and support services. Its flexible architecture aids diverse data environments.

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PK Classification

Create policies for everything from complex scenarios to basic classification, even pre-defined sensitive data types.Automatically apply tags to files based on business-level terms, such as confidential, public, and restricted.Understand exactly what kind of data exists and where precisely it is located.Automatically apply visual tags as data changes, and extend policy adoption to partners, vendors, and anywhere data moves.Discover and protect data tagged by classification solutions such as Microsoft, Titus, and Bolden James.Provide valuable data insight integrated with access control systems to ensure constant privacy.

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Fortanix Data Security Manager

A unified data security platform powered by confidential computing that delivers a wide-range of data security services, including encryption, multi-cloud key management, tokenization, TDE and multiple other capabilities— from one single console.

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Scikiq

An AI-powered data management platform that enables true data democratization.Integrates & centralizes all data sources, facilitates collaboration, empowers organisations for innovation, driven by Insights.

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Optable

Optable redefines the way in which online identity and personal data are used. With our platform, publishers and advertisers can keep transparency and privacy controls at the centre of the user experience, while finding new ways to activate their audience data.

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Matia

Matia enhances data management with insightful analytics and customizable dashboards. Its intuitive design allows seamless navigation, while integration capabilities streamline processes. Users appreciate flexibility in reporting options, yet they suggest improved customer support and additional personalization features to better meet diverse business needs.

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Dataloop

Dataloop's data management and annotation platform streamlines the process of preparing visual data for machine and deep learning.

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Amazon FinSpace

Amazon FinSpace is used for managing, analyzing, and storing financial data. It supports compliance requirements, enhances data accessibility, and enables efficient processing and transformation of large datasets. FinSpace integrates with other AWS services and offers robust tools for data workflows, rapid querying, and detailed financial analysis with highlighted security and scalability.

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Datuum

Datuum streamlines data integration with its intuitive design and robust automation capabilities, making data management efficient. It excels in accelerating workflow but could enhance customization options. Its valuable features cater to diverse needs, yet there is room to improve customer support services.

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Telary

Telary is beneficial for project management with features like task scheduling and team collaboration. Users appreciate its intuitive design but suggest enhancements for mobile access. Telary effectively supports team communication, although some mention a need for more integrations to maximize its potential in diverse projects.

Provider Data Management

Provider Data Management supports accurate data handling and efficiency. It offers valuable features for data integration and quality control, though there is room for improvement in reporting functionalities. Users appreciate its ability to streamline processes but seek enhancements in adaptability to specific industry requirements.

Provider Data Exchange

Provider Data Exchange enhances data sharing efficiency with valuable features like seamless integration and real-time updates. It proves useful in simplifying complex data management tasks. Users note room for improvement in flexibility and customization to better align with diverse requirements.

Provider Data Services

Provider Data Services enhances operational efficiency by offering reliable data management and integration. Users appreciate its ease of use and robust performance. While its scalability is commendable, some users suggest improvements in data visualization capabilities to better meet diverse business requirements.