Best Customer Data Analysis Solutions

What is Customer Data Analysis?

Customer Data Analysis tools are essential for businesses seeking to make informed decisions based on customer behaviors and preferences. These tools provide insights that drive strategy and improve customer relations.

To learn more, read our Amplitude vs. OpenText Contact Center Analytics Buyer's Guide (Updated: January 2026).

The top 5 Customer Data Analysis solutions are Amplitude, IBM Watson Customer Experience Analytics, Glassbox, Oracle Sales Analytics and Zeotap CDP, as ranked by PeerSpot users in December 2025. Amplitude received the highest rating of 8.5 among the leaders, is the most popular solution in terms of searches by peers, and holds the largest mind share of 10.6%.

Customer Data Analysis has revolutionized the way organizations interact with their customers. By leveraging advanced analytics, these tools can identify trends, predict customer behavior, and provide actionable insights. Companies can better understand their customers, optimize marketing efforts, and enhance customer satisfaction. These solutions are particularly beneficial for identifying high-value customers, uncovering upsell opportunities, and improving retention rates.

What are the critical features of this solution?

Data Integration: Seamlessly combine data from multiple sources for a comprehensive view.
Real-time Analytics: Access up-to-the-minute insights to make immediate decisions.
Segmentation: Categorize customer data to tailor marketing strategies for different groups.
Predictive Modeling: Forecast future trends and behaviors to stay ahead of the competition.
Customizable Dashboards: Visualize data in a way that suits your business needs.

Which benefits and ROI should users look for?

Improved Decision-Making: Data-backed insights lead to smarter business decisions.
Enhanced Customer Experience: Personalized interactions increase customer satisfaction.
Cost Efficiency: Optimize marketing spend by targeting the right customers.
Increased Revenue: Identify opportunities for cross-selling and upselling.
Better Retention Rates: Understand customer needs and keep them loyal.

In retail, Customer Data Analysis helps identify shopping patterns, optimize inventory, and provide personalized recommendations. Financial institutions use these tools to detect fraudulent activities and enhance customer loyalty. In healthcare, they aid in patient management and improve service delivery.

Customer Data Analysis helps organizations by providing actionable insights into customer behaviors, enabling businesses to make informed decisions, enhance customer relationships, and eventually drive growth.

Buyer's Guide

Amplitude vs. OpenText Contact Center Analytics

January 2026

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Helped 881,082 peers since 2012

Customer Data Analysis solutions mindshare

As of January 2026, in the Customer Data Analysis category, the mindshare of IBM Watson Customer Experience Analytics is 8.7%, down from 12.5% compared to the previous year. The mindshare of Amplitude is 10.6%, down from 17.0% compared to the previous year. The mindshare of Glassbox is 6.4%, down from 17.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Data Analysis Market Share Distribution
Product	Market Share (%)
Amplitude	10.6%
IBM Watson Customer Experience Analytics	8.7%
Glassbox	6.4%
Other	74.30000000000001%

Customer Data Analysis

Top Customer Data Analysis products

Rankings through

#1 Ranked

Amplitude

Amplitude is a digital analytics platform that helps businesses understand and enhance customer experiences. It offers features like event tracking, cohort analysis, and conversion funnels to provide real-time insights into user behavior. Its comprehensive tools enable businesses to refine customer engagement, increase conversions, and improve product strategies for better ROI.

8.5

Rating

Reviews

809

Words/ Review

134

Views

105

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IBM Watson Customer Experience Analytics

IBM Watson Customer Experience Analytics is a powerful tool that enables organizations to gain deep insights into customer behavior and preferences. Its primary use case is to analyze customer interactions across various touchpoints, such as websites, mobile apps, and social media platforms.The most valuable functionality of Watson Customer Experience Analytics is its ability to provide a holistic view of the customer journey. It combines data from multiple sources, including clickstream data, customer feedback, and sentiment analysis, to deliver comprehensive insights. This allows organizations to understand the entire customer experience, identify pain points, and make data-driven decisions to improve customer satisfaction.By leveraging advanced analytics and AI capabilities, Watson Customer Experience Analytics helps organizations uncover hidden patterns and trends in customer behavior. It provides actionable insights that enable businesses to optimize their marketing strategies, personalize customer experiences, and enhance overall customer satisfaction.Furthermore, this tool helps organizations identify opportunities for cross-selling and upselling by understanding customer preferences and purchase patterns. It also enables businesses to proactively address customer issues and reduce churn by identifying dissatisfied customers and resolving their concerns promptly.

Review

148

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Buyer's Guide

Amplitude vs. Joulica Amazon Connect Analytics

January 2026

Free Report: Amplitude vs. Joulica Amazon Connect Analytics

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881,082 professionals have used our research since 2012.

Glassbox

Whether you’re an IT technician or a CTO, it’s tempting to focus on data, rather than the people behind the numbers. Glassbox gives you a deeper understanding of your customers by helping identify the reasons why they do or don’t interact with your platform in the way you intended. Representing a comprehensive suite of services, Glassbox can add transparency and clarity to every aspect of your online presence - from troubleshooting and testing, to revealing why your new product isn’t gaining the traction it deserves.

111

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Oracle Sales Analytics

Oracle Sales Analytics is a comprehensive analytic solution that provides real time, fact-based insight into the entire sales process. It provides new levels of information richness, usability, and reach to sales professionals throughout the enterprise. All users, from sales executives to front-line sales representatives, get up-to-the-moment, complete, and in-context sales insight - insight that is personalized, relevant, and actionable. The benefits are faster and more informed decisions that help the sales organization compete more effectively, lower sales costs, and achieve better results. Oracle Sales Analytics provides the means for customers to monitor, measure, and manage their sales force automation systems' adoption and effectiveness.

115

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Zeotap CDP

Zeotap CDP is an easy, secure and impactful Customer Data Platform that empowers brands to integrate, unify, segment and orchestrate customer data now and in the cookieless future, all while putting consumer privacy and compliance front-and-centre. It makes it easier than ever for businesses to gain commercial success with minimal effort, thanks to an intuitive interface which prioritises simple use cases that drive results in only 8 weeks.

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WebTrends

Delivers insight into web visitor activity, allowing organizations to acquire, convert & retain more customers.

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Use our free recommendation engine to learn which Customer Data Analysis solutions are best for your needs.

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881,082 professionals have used our research since 2012.

PROS Scientific Analytics

PROS Scientific Analytics quickly identifies product and customer segment-specific profit improvement opportunities. PROS Scientific Analytics integrates with PROS Price Optimizer and PROS Deal Optimizer modules to provide decision support as you set enterprise pricing strategy, create price lists and contracts, and provide sales approvals.

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PROS Scientific Analytics vs Oracle Sales Analytics

Zylotech Customer Analytics Platform

Headquartered in Cambridge, MA, Zylotech is an artificial intelligence powered customer data & analytics platform spun out of MIT in 2014. Zylotech’s AutoML platform solves data variety and quality challenges to create a unified and enriched customer database using all available data sources. The platform continuously unifies data and performs ongoing analysis such as micro-segmentation, product recommendations, cross-sell/up-sell opportunities and retention/churn risk scoring. The platform integrates with a variety of marketing clouds to enable deeper customer insights. Zylotech’s clients include Retail, High Tech, and Financial firms, who have reported up to a 6x increase in customer lift.

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Adlytic AI

Transform Your Retail Customer Experience with Cutting-Edge AI Analytics - Seamless Integration of Our Platform with Your Cameras for Data-Driven Decision Making

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Amperity

Amperity is a customer data platform that unifies, manages, and analyzes customer data to deliver comprehensive profiles for personalized marketing. Its machine-learning capabilities help identify and merge customer information, enabling accurate segmentation and actionable insights while ensuring compliance. Subscription-based, it offers strong customer support for seamless integration.

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OpenText Contact Center Analytics

OpenText Contact Center Analytics enhances customer service through insights into call data and performance metrics. Users appreciate its customizable dashboards and reporting features. However, some find the integration processes challenging, indicating a need for smoother interoperability with existing systems.

8.3

Rating

Reviews

948

Words/ Review

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AgilOne

AgilOne is a cloud-based predictive marketing platform. The AgilOne platform combines advanced database management, predictive customer analytics, and integrated campaign management. This combined functionality enables marketers to fully understand each customer and to send the most effective marketing messages.

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Capyard

The literal meaning of Acuity is keenness or acuteness, esp. in vision or thought or acumen. The capacity of the eye to see the fine detail, measured by determining the finest detail. At BizAcuity, we believe that seeing the fine details of the business is the most important aspect for any organization.

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C5i’s Digital Analytics

C5i’s Digital Analytics enhances data-driven decisions with robust reporting and real-time insights. Users appreciate its intuitive dashboard and customizable features; however, navigation improvements and faster data processing would increase efficiency. Suitable for diverse industries seeking to leverage analytics for growth.

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Lytics Conductor

Focus on driving efficiency and adding value with data — not collecting, connecting, or cleaning it up.

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Custora

Custora is the first Customer Intelligence Platform offering end-to-end solutions for high-value acquisition, one-time buyer conversion, churn prevention, and more.

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Joulica Amazon Connect Analytics

Amazon Connect Analytics offers insights into contact center data, focusing on customer interaction, agent performance, and demographics. Retail and energy sectors analyze customer orders, demographics, and contact drivers. Features include custom dashboards, real-time metrics, sentiment analysis, transcription, theme detection, and sensitive data redaction, enhancing strategic intelligence and customer satisfaction.

8.0

Rating

Reviews

541

Words/ Review

Views

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Arcadia Data Platform

Arcadia Data Platform excels in complex data visualization and analytics, offering real-time processing and large-scale exploration. Organizations benefit from its big data ecosystem integration, scalability, interactive dashboards, and intuitive drag-and-drop features. Security and data governance are strong, though enhanced documentation and support are needed for better performance and advanced visualization.

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