When you put audience first, results follow. Data management is the heart of an effective audience-first strategy. Amobee DMP (formerly Turn DMP) delivers the kind of data that’s vital in knowing your customers intimately and understanding the true value of your efforts to engage with them.
| Product | Market Share (%) |
|---|---|
| Amobee DMP | 1.1% |
| Palantir Foundry | 14.5% |
| Informatica Intelligent Data Management Cloud (IDMC) | 9.7% |
| Other | 74.7% |
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