AWS Snowball vs Google Transfer Appliance comparison

Amazon Web Services (AWS) and Google are both solutions in the Data Migration Appliances category. Amazon Web Services (AWS) is ranked #1 with an average rating of 7.8, while Google is ranked #4. Amazon Web Services (AWS) holds a 33.9% mindshare in DMA, compared to Google’s 21.0% mindshare. Additionally, 90% of Amazon Web Services (AWS) users are willing to recommend the solution.

AWS Snowball

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2,390 Comparison Views

90% willing to recommend

Google Transfer Appliance

1,206 Views
1,206 Comparison Views

AWS Snowball

Google Transfer Appliance

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

Google Transfer Appliance and AWS Snowball are competing products in the data transfer category. AWS Snowball appears to have the upper hand due to its robust features and adaptability, which offer distinct advantages for scalable solutions.

Features: Google Transfer Appliance integrates seamlessly with Google Cloud, offering compatibility with a simpler setup. Meanwhile, AWS Snowball provides advanced security, offline data loading, and broader adaptability for extensive data transfers.

Ease of Deployment and Customer Service: Google Transfer Appliance features an easy setup and quick integration into Google's ecosystem, ideal for current users. AWS Snowball requires more complex deployment configurations but offers detailed documentation and extensive support.

Pricing and ROI: Google Transfer Appliance has a straightforward pricing model, potentially more cost-effective for Google Cloud users. AWS Snowball offers greater ROI for enterprises needing flexibility, despite potentially higher costs due to its broader capabilities.

To learn more, read our detailed AWS Snowball vs. Palantir Foundry Report (Updated: December 2025).

Buyer's Guide

AWS Snowball vs. Palantir Foundry

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS Snowball

Ranking in Data Migration Appliances

1st

Average Rating

8.4

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Cloud Migration (12th)

Google Transfer Appliance

Ranking in Data Migration Appliances

4th

Average Rating

0.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Data Migration Appliances category, the mindshare of AWS Snowball is 33.9%, down from 41.6% compared to the previous year. The mindshare of Google Transfer Appliance is 21.0%, down from 23.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Migration Appliances Market Share Distribution
Product	Market Share (%)
AWS Snowball	33.9%
Google Transfer Appliance	21.0%
Other	45.1%

Data Migration Appliances

Featured Reviews

Kevin-Davis

Global CTO AWS Business Group at Eviden

Seamless data transfer and efficient migration with customizable storage sizes

I like that I can take data and send it straight to S3 when it loads in. The interface for getting my data onto the Snowball is so streamlined. I don't know if you've ever seen it before. It's really cool. I connect them to the backplane of our existing network. I'm able to address it quickly and move the data quickly inside my customers' data centers. There's a little screen on it, which changes the UPS codes and all that stuff. The label and everything AWS electronic, so I don't have to deal with shipping issues. It makes it super simple and easy to use from end to end.

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Top Industries

By visitors reading reviews

Financial Services Firm

14%

Computer Software Company

11%

Manufacturing Company

Government

Computer Software Company

14%

Financial Services Firm

12%

Manufacturing Company

10%

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	1
Large Enterprise	6

No data available

Questions from the Community

Which is better - Microsoft Azure Data Box or AWS Snowball?

Microsoft Azure Databox is a 45-pound, super rugged, tamper-resistant, human-managed hardware appliance that can transfer up to 100TB of data capacity to copy, store, then send to the Azure cloud. ...

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What is your experience regarding pricing and costs for AWS Snowball?

Depending of what is your priority; UseAWS Snowball if you are heavily invested in AWS or need edge computing features Choose Azure Data Box for smooth integration with Azure and potentially lower ...

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What needs improvement with AWS Snowball?

It's difficult to make a comparison and it depends on the customer. When analyzing costs, I must see how the customer uses AWS, Azure, or Google. Google is particularly interesting, for example, fo...

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Comparisons

Microsoft Azure Data Box vs AWS Snowball

Compared 26% of the time

Cloudwick Amorphic Data Platform vs AWS Snowball

Compared 11% of the time

AWS Snowball Edge vs AWS Snowball

Compared 5% of the time

IBM Cloud Mass Data Migration vs AWS Snowball

Compared 5% of the time

Palantir Foundry vs AWS Snowball

Compared 4% of the time

More AWS Snowball Competitors

Microsoft Azure Data Box vs Google Transfer Appliance

Compared 17% of the time

AWS Snowball Edge vs Google Transfer Appliance

Compared 6% of the time

More Google Transfer Appliance Competitors

Product Reports

Buyer's Guide

AWS Snowball

February 2026

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No data available

Also Known As

Amazon AWS Snowball, Amazon Snowball, Snowball

No data available

Overview

Snowball is a petabyte-scale data transport solution that uses devices designed to be secure to transfer large amounts of data into and out of the AWS Cloud. Using Snowball addresses common challenges with large-scale data transfers including high network costs, long transfer times, and security concerns. Customers today use Snowball to migrate analytics data, genomics data, video libraries, image repositories, backups, and to archive part of data center shutdowns, tape replacement or application migration projects. Transferring data with Snowball is simple, fast, more secure, and can be as little as one-fifth the cost of transferring data via high-speed Internet.

Amazon Web Services (AWS)

Transfer Appliance is a hardware appliance you can use to securely migrate large volumes of data (from hundreds of terabytes up to 1 petabyte) to Google Cloud Platform without disrupting business operations.

Google

Sample Customers

Wazee Digital, Craftsy, Live Nation, Essess

Makani

Buyer's Guide

AWS Snowball vs. Palantir Foundry

December 2025

Free Report: AWS Snowball vs. Palantir Foundry

Find out what your peers are saying about AWS Snowball vs. Palantir Foundry and other solutions. Updated: December 2025.

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