It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10. Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated. The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual. StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform. The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb. Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform. We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.
On a scale from one to ten, I would rate the ease of creating and distributing marketing content with the assistance of AI as a ten. It's really easy, with the help of StructuredWeb. You create a template, upload the template in just five or six minutes, and it becomes available. Then partners can edit that template with the help of AI, however they want—they can create five more different emails, extend it, change the target persona, change the copy, the language, anything. It's super simple. When comparing StructuredWeb with other vendors' products, I find StructuredWeb to be way superior. It's best in class for the partner marketing or partner enablement type of use case for an international network of channel partners when you need to provide them with marketing content, marketing tools, and enablement content all in one single spot. It does not require much maintenance, as it's mostly handled by the vendor. You have to keep it fresh by uploading content, and keeping it fresh as any tool would require. It's content-heavy, that's all. If you want to change the look and feel of what it looks like because it's all HTML-based, every two years, you will want to change the look and feel of the HTML the same way that any web page would change what it looks like every two years to keep it fresh and looking new. I am ten out of ten satisfied with the solution. My impression of the platform's capability to offer ready-to-go content in over one hundred and thirty languages is that we provide all the campaigns, and our partners can translate them to more than one hundred and fifty languages. I would absolutely recommend StructuredWeb to other users. It will save you costs, improve your TCO, and enhance the experience for your partner network and partner community. I would give StructuredWeb an overall review rating for this solution is 10 out of 10.
StructuredWeb revolutionizes channel sales marketing with an AI-first platform addressing challenges like fragmented execution, manual distribution, and low engagement. Enterprises such as IBM, Google, and Dell use StructuredWeb to transform partner campaign processes.StructuredWeb's intelligent automation streamlines outreach, accelerates demand, and automates marketing communication. Its integrated features enable partners to launch multi-touch campaigns swiftly, offering guidance,...
It's fairly easy to implement StructuredWeb within my existing marketing processes, probably a seven or eight on a scale of 1 to 10. Navigating through what they call the small journeys for setting up the marketing campaigns is more complicated; I'd rate that probably a five, as we're just starting some of that process now, and one of the reasons we haven't started until now is that it's quite complicated. The complexity in navigating the setup hasn't affected the speed of launching marketing campaigns significantly; there are some internal processes that contribute. The biggest issue that affected our speed of launching was the content upload process, where certain formats are easy for StructuredWeb to upload, while others take more time and are more manual. StructuredWeb is very focused on partner marketing and certainly competes as a best-of-breed solution. There are other platforms that have elements of what StructuredWeb offers, but from what I've seen, it's very high for a partner marketing-specific platform. The effectiveness of the personalized content delivery in enhancing partner engagement is a very strong component; however, the only criticism we've received from partners is that sometimes our rules about what can be edited on the content are too restrictive for them. They would appreciate seeing us exercise more flexibility and less control. But that's an internal policy issue, not a problem with StructuredWeb. Managing personalized content for different partners within StructuredWeb really comes down to partner size and resources. Larger partners typically use the platform to occasionally co-brand the content and then download it without extensive editing. In contrast, smaller partners, who may not have their own marketing platforms, engage in more extensive editing on the StructuredWeb platform and sometimes deploy from there and sometimes from their own platform. We haven't really utilized the AI assistant for creating and distributing marketing content yet. There are two AI models: one internal and one external, where we haven't launched the external one available to our partners via the platform. The internal one has been experimented with, but due to turnover in staff, those initially trained are no longer with us, so we feel we're back to square one. Additionally, the AI component is somewhat tedious due to our AI council regulations within Imnissa, which has restricted us from using all capabilities from StructuredWeb. I would rate StructuredWeb an eight out of ten.
On a scale from one to ten, I would rate the ease of creating and distributing marketing content with the assistance of AI as a ten. It's really easy, with the help of StructuredWeb. You create a template, upload the template in just five or six minutes, and it becomes available. Then partners can edit that template with the help of AI, however they want—they can create five more different emails, extend it, change the target persona, change the copy, the language, anything. It's super simple. When comparing StructuredWeb with other vendors' products, I find StructuredWeb to be way superior. It's best in class for the partner marketing or partner enablement type of use case for an international network of channel partners when you need to provide them with marketing content, marketing tools, and enablement content all in one single spot. It does not require much maintenance, as it's mostly handled by the vendor. You have to keep it fresh by uploading content, and keeping it fresh as any tool would require. It's content-heavy, that's all. If you want to change the look and feel of what it looks like because it's all HTML-based, every two years, you will want to change the look and feel of the HTML the same way that any web page would change what it looks like every two years to keep it fresh and looking new. I am ten out of ten satisfied with the solution. My impression of the platform's capability to offer ready-to-go content in over one hundred and thirty languages is that we provide all the campaigns, and our partners can translate them to more than one hundred and fifty languages. I would absolutely recommend StructuredWeb to other users. It will save you costs, improve your TCO, and enhance the experience for your partner network and partner community. I would give StructuredWeb an overall review rating for this solution is 10 out of 10.