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Director, Business Systems at a manufacturing company with 10,001+ employees
Real User
Top 20
Feb 4, 2026
Unified forecasting has improved revenue accuracy and supports real-time opportunity tracking
Pros and Cons
  • "The accuracy of forecast since using Campfire Interactive is a really big positive, and now everybody is using one set of numbers, which has helped us improve our revenue forecasting projections by 50%."
  • "One area where Campfire Interactive can improve is their reporting tool, as I believe that area is very weak at the moment."

What is our primary use case?

Campfire Interactive is used for revenue forecasting for our powertrain division. Campfire Interactive is utilized for all of our plants to analyze revenue projections for the entire group and also to keep track of targets and other opportunities.

What is most valuable?

Excellent customer service is one of the best features Campfire Interactive offers. The team is always available to diagnose any issues, respond, and they respond quickly.

The forecasting tools in Campfire Interactive allow us to do something that has never been done before at Magna, specifically in the powertrain division, which is to have a forecast that we could use from the beginning to the end of the year. In the past, we have had one-time input, and then that was it. This has been a very good experience from the powertrain side.

Campfire Interactive has positively impacted our organization by allowing us to visualize and see in real-time our revenue projection by customer or group, which was something that has never been done in the past on a periodic basis.

The accuracy of forecast since using Campfire Interactive is a really big positive. In the past, different divisions were using different volumes, which made it impossible to reconcile. Now everybody is using one set of numbers, and this has helped us improve our revenue forecasting projections by 50%.

What needs improvement?

One area where Campfire Interactive can improve is their reporting tool, as I believe that area is very weak at the moment.

I would rate it an eight because improving the reporting functionality and also the user interface could get a higher score from me.

For how long have I used the solution?

Campfire Interactive has been used for just over eight years.

Buyer's Guide
Campfire Interactive
May 2026
Learn what your peers think about Campfire Interactive. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,221 professionals have used our research since 2012.

What do I think about the stability of the solution?

Campfire Interactive is stable.

What do I think about the scalability of the solution?

I believe there is a lot of scalability in Campfire Interactive. From our perspective, we only use one part of the modules they offer, so I cannot really comment on how beneficial the other modules would be, but I am pretty sure that they would be as effective as the OMS F.

How are customer service and support?

Excellent customer service is one of the best features Campfire Interactive offers. The team is always available to diagnose any issues, respond, and they respond quickly.

Customer support for Campfire Interactive is excellent. There are times when we do not get an answer immediately or we are unaware of where our issue is at, but I think they have improved immensely on that portion.

Which solution did I use previously and why did I switch?

Excel was previously used, and the reason we switched is that everybody was using different volume sets, which caused impossible reconciliations to be done.

How was the initial setup?

Integration with Campfire Interactive has been very easy, after meeting some specifics to export and import into our main forecasting system. Ease of use is high because the system is pretty intuitive, so we are very pleased.

Positive results were seen immediately after implementing Campfire Interactive.

What about the implementation team?

I did work with Campfire Interactive's in-house implementation team, and I was the main person in the implementation phase. My experience with them was very positive, even though there were some chaotic times. We found a way to manage and overcome any obstacles, and as mentioned earlier, the customer service and their willingness to get things done correctly was very impressive.

The implementation took about one year, as it was a very complex implementation that took a lot of effort, and I was very impressed.

What was our ROI?

There has been a return on investment because we have seen fewer mistakes, fewer errors, and more accurate information, which leads to better decision making.

What's my experience with pricing, setup cost, and licensing?

My experience with Campfire Interactive regarding pricing, setup cost, and licensing was very positive. I was not very much involved in that, but there were no issues, and it was done quickly and to both parties' mutual agreement.

Which other solutions did I evaluate?

Several other options were evaluated before choosing Campfire Interactive, which I will not name.

What other advice do I have?

Processes and the accuracy of those processes are very important because without them, it would not work for a big company like Magna or any company. I would highly recommend the Opportunity Management and Sales Forecasting, OMS F, module from Campfire Interactive to a colleague at another organization evaluating project management or opportunity software solutions because the system is a lifesaver if you are trying to create important information used by sales or other functionalities in the organization, and also to keep track of any outstanding quotes and opportunities you may have. This is a huge benefit. Campfire Interactive should definitely be chosen, as they will work with you, and you will be happy. I would rate this review an eight overall.

Which deployment model are you using for this solution?

On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Feb 4, 2026
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Forecasting Manager at a manufacturing company with 10,001+ employees
Real User
Top 10
Aug 4, 2025
Works effectively and we get fast resolution with a direct line of support
Pros and Cons
  • "The forecast accuracy of Campfire Interactive works effectively and their role-based access controls are good."
  • "Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company."

What is our primary use case?

We are using the OMSF module, which is the revenue planning module.

What is most valuable?

The forecast accuracy of Campfire Interactive works effectively. Their role-based access controls are good.

What needs improvement?

The issue we are having with Campfire Interactive is that it is basically seen as a standalone system and our company is in the process of trying to implement a full company system, a full process system with Oracle. They are working with Oracle and I have to be the go-between, because Oracle cannot do what Campfire Interactive can do. They tend to tell our management that they can, so I have to defend Campfire Interactive. I would appreciate clearer communication on how I might do that with my company to highlight what Campfire Interactive does. I wish there was a bridge between Campfire Interactive and Oracle. We have been working on that, but I wish that was something that was already developed.

For how long have I used the solution?

I have been using Campfire Interactive since 2012.

What do I think about the stability of the solution?

The stability is good. We have had a couple things we have had to address such as when the cube refreshes and there was another process running. Something might have changed and I was unaware of that, so it would crash the system. I could reach out to Kalash or one of the other support people and they would reboot the system.

Our IT director at my company has also taken over the support of Campfire Interactive internally. Now they are getting brought up to speed so I do not always have to contact Campfire Interactive. Sometimes I can have them reboot it internally.

What do I think about the scalability of the solution?

Currently, it is just my team that uses it. There are five or six of us. Because Campfire Interactive is seen as a standalone system, I do not think that it would be scalable at this point within my company. I do not think it would go much further if it remains a standalone system.

How are customer service and support?

I directly work with our contact Kalash. That is quite helpful because I am able to call, text, email, or message him on Teams, which is a very unique feature of Campfire Interactive that I have a direct line of support versus submitting a help desk ticket or calling a 1-800 number. The support quality and speed is good, as you get that one-on-one help. I would rate their support an eight out of ten.

Which solution did I use previously and why did I switch?

I used to work at a company that had an in-house version of what Campfire Interactive does. It was not from an outside vendor but was built in-house, and it performed what Campfire Interactive does.

We saw the benefits of Campfire Interactive immediately after we started using it in this organization because I had used similar software before, so we knew what we were looking for, which is why we got Campfire Interactive.

How was the initial setup?

The initial deployment was easy. We had a great implementation.

In terms of maintenance, one great aspect of Campfire Interactive is that I serve as the administrator. This means I have the ability to adjust the structure, add attributes, and manage everything largely on my own.

What about the implementation team?

I worked with the in-house implementation team because my prior boss had a relationship with Pradeep who was the owner of Campfire Interactive. He contacted my boss and they were able to implement Campfire Interactive in two weeks, which was a very quick time frame. We received special attention from Pradeep and then we had a consultant that we worked with. He was part of their implementation or onboarding, but it was just a single person that helped us get our data set up in Campfire Interactive. From my end, two people were required for the deployment, myself and my boss.

What's my experience with pricing, setup cost, and licensing?

My company is in a unique situation because we have had the product for so long. We got grandfathered into some very good pricing. The pricing that my company has currently is very good, but I think it is quite different from what others have in the current structure, because they have changed it. We had a one-time fee and now I think they are on a subscription model.

What other advice do I have?

I would rate Campfire Interactive a solid eight out of ten.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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Buyer's Guide
Campfire Interactive
May 2026
Learn what your peers think about Campfire Interactive. Get advice and tips from experienced pros sharing their opinions. Updated: May 2026.
893,221 professionals have used our research since 2012.
Luis Sartorius - PeerSpot reviewer
Account Manager at a retailer with 1,001-5,000 employees
Real User
May 7, 2026
Logging opportunities has improved traceability while limited flexibility still needs work
Pros and Cons
  • "One thing I like the most about Campfire Interactive is that it's easy to create VRQs, which would be the highlight."
  • "What I dislike about Campfire Interactive is its lack of flexibility."

What is our primary use case?

My use cases for Campfire Interactive involve logging in new business opportunities for traceability purposes.

How has it helped my organization?

In practice, I have saved time using Campfire Interactive because it has IHS, which updates automatically, and that definitely saves us time.

What is most valuable?

One thing I like the most about Campfire Interactive is that it's easy to create VRQs, which would be the highlight.

I have used the forecast feature in Campfire Interactive, and I think it's pretty good because it automatically updates with IHS, so the forecast is quite effective. It's a good feature they have.

If I were to recommend Campfire Interactive to a colleague at another organization evaluating project management or opportunity software solutions, I would explain that the forecast updates automatically. You just have to input the information in an Excel file, but the information will pop up automatically, which is a good feature because you can compare immediately the volumes that the customer provides with the volumes that IHS has. That would make it way easier for you to realize how far off the volumes are or even come up with a better costing structure based on the comparison of these two volume scenarios.

What needs improvement?

What I dislike about Campfire Interactive is its lack of flexibility. It's pretty straightforward, and I've worked with some other software in the past that have features that Campfire Interactive doesn't offer. Since it's pretty straightforward, there are certain things I cannot input in the opportunities that I would love to have in there.

For how long have I used the solution?

I have been using Campfire Interactive in my career overall for a year now.

What do I think about the stability of the solution?

Regarding stability, I have never experienced lagging or crashing with Campfire Interactive.

What do I think about the scalability of the solution?

Scalability for Campfire Interactive is tricky. Since it's not that flexible, it all depends on how we move forward buying the full package with them. We don't have the full package now, and we still have some open points with Campfire Interactive that we want to fix, so I would say right now it's right in the middle.

How are customer service and support?

I have had to contact support about Campfire Interactive, and their support is pretty effective.

If I were to put their support on a scale from one to ten, I would give it a nine.

The overall quality of their answers for Campfire Interactive, I would give an eight, and how fast they come back to us is probably a two. I know that the people dealing with us are great, but there are others behind them that cannot decide for us or make their own decisions. They have to bring topics back to whoever needs to review them internally, and those internal staff sometimes take longer or are a little skeptical about helping us out or developing something that might be helpful for our cause.

Which solution did I use previously and why did I switch?

Campfire Interactive was still in development when I joined the company.

How was the initial setup?

The deployment of Campfire Interactive was easy.

Which other solutions did I evaluate?

I have used alternatives to Campfire Interactive.

The alternative I used is an internally developed software that serves the same purpose as Campfire Interactive, although I wouldn't say it's a competition because I guess nobody else uses it other than us.

What other advice do I have?

It took about a month or two to fully deploy Campfire Interactive for my company since we didn't use it in the beginning and were learning how to use it about once a week. With about eight or nine uses, I think I have been able to understand the features that Campfire Interactive offers, though I wouldn't say I have mastered it.

Campfire Interactive does require some maintenance on my end, minimal but it does. The kind of maintenance I perform on Campfire Interactive involves going back into the quotes that I have submitted and updating those quotes to see if we move forward with the quote, if we updated the price, if we lost the bid, or if the program got canceled.

I would rate this review a seven overall.

Which deployment model are you using for this solution?

On-premises

If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?

Other
Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Last updated: May 7, 2026
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reviewer2815452 - PeerSpot reviewer
Account Manager at a retailer with 1,001-5,000 employees
Real User
Top 10
Apr 9, 2026
Automation has transformed forecasting and visualization and now streamlines data-driven decisions
Pros and Cons
  • "Campfire Interactive automates all our data sets compared to the other software."
  • "We still have not seen a return on investment because we are not fully implemented; we are still using two software systems and making the transition probably within the next month, so I cannot say for sure right now as that is still an ongoing process."

What is our primary use case?

My main use case for Campfire Interactive is for forecasting and quote modeling.

For forecasting and quote modeling in my day-to-day work using Campfire Interactive, I take what we have currently in production, create dashboards, do yearly analysis based on said programs from data uploads, and can give us a picture of what our future forecast could be with our sales and what areas we need to define to improve on.

Campfire Interactive paints a better picture in terms of modeling with graphs instead of having to manually do Excel reports, and it generates twice the data at a better speed.

What is most valuable?

The best features that Campfire Interactive offers are visualization, automation, and organization.

Out of visualization, automation, and organization, I find myself relying on automation for sure, as everything is about speed and organization, and it all comes from automation instead of doing manual legwork.

Regarding the features of Campfire Interactive, it is an ongoing process, so I cannot say for now as it is still too early for something I wish I could use more or a feature I just discovered.

Campfire Interactive has positively impacted my organization through automation; it makes everything more simple. Any data charts, graphs, or projections that we want to make regarding financials or work that we create in our industry gives us a clear picture of what we currently do and areas that we want to improve on.

What needs improvement?

As for improvements for Campfire Interactive, I am not sure about any pain points; everything seems to be an ongoing improvement, so there has not been a full denial, and there has always been workarounds for how Campfire can implement new solutions to any problems that we may have.

Regarding needed improvements, key integration on the interface could help, as I know that could take a lot of coding in the background, but it seems entirely different from its other CPQ module for us.

For how long have I used the solution?

I have been using Campfire Interactive for a year now.

What do I think about the stability of the solution?

Campfire Interactive is stable, as I have not seen anything concerning, and when system updates are needed, they usually schedule it ahead of time to notify you before anything happens.

What do I think about the scalability of the solution?

Scalability is not something for me as a customer to decide; it has to be more so on Campfire Interactive's end. They usually try to implement new workarounds for the system and are open to their customers' ideas of what they can implement for their software.

How are customer service and support?

The customer support at Campfire Interactive is amazing, a 10 out of 10, as the team members that have been with us, Dan Stoll and Upender Gill, have been nothing short of amazing. They are always here for us and want to have meetings and lunches, and they do anything to support us while always trying to clear up our data and make us a priority.

Which solution did I use previously and why did I switch?

I previously used another solution that was good at the time, but it did not represent data sets or create easy data visualization through graphs or models for projections when I had quarterly meetings or annual updates with all the directors and where we stand as a company. Campfire Interactive automates all our data sets compared to the other software.

How was the initial setup?

It took approximately two to three months to implement the solution with Campfire Interactive's in-house implementation team's assistance. Depending on where we are as a company, it is an ongoing process, but from the original standpoint of training, from when we were first introduced to being uploaded with data and having a basic preset of a module or Campfire Interactive itself, I would say around three months.

What about the implementation team?

I worked with Campfire Interactive's in-house implementation team, specifically with Dan Stoll and Upender Gill, and they have been nothing but great to us. I have no complaints about them, as they are great from start to finish and still to this day are working with us through changes with Campfire Interactive.

What was our ROI?

We still have not seen a return on investment because we are not fully implemented; we are still using two software systems and making the transition probably within the next month, so I cannot say for sure right now as that is still an ongoing process.

What's my experience with pricing, setup cost, and licensing?

I did not have to deal with the pricing, setup cost, and licensing for Campfire Interactive.

Which other solutions did I evaluate?

Before choosing Campfire Interactive, I did not evaluate other options because we already had software that we purchased.

What other advice do I have?

Regarding the opportunity management and sales forecasting module, I would tell a colleague at another organization that it comes down to automation, organization, and visualization, as Campfire Interactive gives great models and dashboards and can provide different pictures of different data sets based on your needs.

If you are looking into using Campfire Interactive, my advice is that if you are looking at a forecasting system or software, Campfire Interactive is the way to go.

Regarding additional thoughts about Campfire Interactive, I am glad that they are open to ideas and constantly listening to their customers to improve, and I hope to see significant changes in the future to continuously improve for both ends. I would rate this review an 8 out of 10.

Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Last updated: Apr 9, 2026
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Business Analyst at a retailer with 1,001-5,000 employees
Real User
Top 20
Apr 24, 2026
Forecasting opportunities has improved and mass updates and access controls still need work
Pros and Cons
  • "What I appreciate most about Campfire Interactive is that it is very easy to update the interface."
  • "One of the things I dislike regarding Campfire Interactive is the mass upload feature."

What is our primary use case?

My use cases for Campfire Interactive involve using it as a tool to help forecast and predict the market of the current automotive industry, and in turn, it helps me create opportunities and evaluate what is worth quoting and what can be worthwhile versus what is not.

What is most valuable?

What I appreciate most about Campfire Interactive is that it is very easy to update the interface. Previously, if I were to update IHS in the old software, there would be a lot of issues and problems, but with Campfire Interactive, it is an easy-to-use tool and solution.

Campfire Interactive has changed the way our organization functions in a swap-in, swap-out manner. We are able to quote more frequently and get more opportunities.

What needs improvement?

One of the things I dislike regarding Campfire Interactive is the mass upload feature. I have to export data to Excel, make changes there, and then bring it back and upload it. It would be much easier if I could do a mass update directly in the browser within Campfire Interactive itself. Having to export to Excel, make changes there, and then upload it can still lead to issues.

Regarding the role-based access controls of Campfire Interactive, I am always in admin mode, so I cannot tell you how it works on an individual basis. When I am not in admin mode, I basically cannot see anything, which is problematic because access is locked by individual salespersons and I cannot see what exists. Since my role is in business development and quoting rather than sales, it would show that there are no sales for the company. That is why I keep it in admin mode because I can see everything.

For how long have I used the solution?

I have been working with Campfire Interactive for approximately a year and a half.

What do I think about the stability of the solution?

The overall stability of Campfire Interactive is great. There is no lag, crashes, or lengthy upload times.

Regarding stability, I have seen some bugs during the integration process, but I do not believe these bugs are in Campfire Interactive itself. The bugs occurred in the integration process.

How are customer service and support?

I have not had to contact technical support for Campfire Interactive. We have bi-weekly meetings where we discuss all the problems that arise during the week, and nothing has been urgent enough to require immediate attention.

Which solution did I use previously and why did I switch?

I have used the old software as a comparison to Campfire Interactive. In terms of an RFQ system tracker, they are roughly equivalent. Campfire Interactive has slightly worse notification settings, but in terms of forecasting ability, Campfire Interactive is significantly better.

How was the initial setup?

The initial deployment of Campfire Interactive went through several phases. Launching the software and testing it went well, but getting it live presented challenges. There are aspects that need to be worked out in our own system, but Campfire Interactive can update it for us and then it works.

What's my experience with pricing, setup cost, and licensing?

Regarding the pricing of Campfire Interactive, from what I have been told, it is quite expensive in comparison to the previous software, but it also has many more features. I think it is positioned in the higher range of the current market.

Which other solutions did I evaluate?

If a colleague at another company is evaluating project management or opportunity software solutions in the automotive industry, I would suggest they look at Campfire Interactive and try to get a demo to see if it works for them. However, for other segments, I would not know how it correlates and translates.

What other advice do I have?

Campfire Interactive requires maintenance. Monthly uploads of new IHS software are necessary. It is not an automated process where it will download from a site and upload itself with all changes applied. There is still a lot of manual maintenance required.

We use the Business Intelligence reporting with Campfire Interactive, but not the material component.

Our real-time reporting with Campfire Interactive allows us to make critical decisions based on our findings. The reporting enables us to make crucial decisions regarding what is worth pursuing and what is not.

Campfire Interactive has very good forecast accuracy because I constantly update IHS. As long as the data I input is valid, the forecasting will be accurate.

For the Opportunity Management and Sales Forecasting module, that system is good, running smoothly, and is well-suited for our needs. However, for the current rolling forecast, I still reference my old Excel file because that is what our general managers are accustomed to. From a forecasting and business planning perspective, there is not much use for that aspect.

For workflow management, we do not use Campfire Interactive extensively. It is primarily used for opportunities and sales forecasting.

I would rate this review a seven out of ten.

Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
Last updated: Apr 24, 2026
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reviewer2802660 - PeerSpot reviewer
Sales Operations Analyst at a manufacturing company with 10,001+ employees
Real User
Top 20
Feb 25, 2026
Sales forecasting has become unified and drives accurate quotes and insightful pipeline analysis
Pros and Cons
  • "Campfire Interactive allows sales teams to manage forecasting in a more efficient, streamlined way, and the quoting portion flows directly into the sales forecasting, which allows for better data security and data accuracy for our sales forecasting and quote management in my day-to-day work."

    What is our primary use case?

    Building a sales forecasting and quote management tool is the main use case for Campfire Interactive. The primary use case for me is to export reports of the current forecast and use that to perform analysis and see the progress of our current forecasting, what we have in our pipeline, and what our new projects are.

    What is most valuable?

    Campfire Interactive allows sales teams to manage forecasting in a more efficient, streamlined way, and the quoting portion flows directly into the sales forecasting, which allows for better data security and data accuracy for our sales forecasting and quote management in my day-to-day work.

    The best features Campfire Interactive offers are the straightforward sales forecasting capability and its ability to serve as a one-stop shop for both forecasting and quoting.

    What makes Campfire Interactive's sales forecasting feature stand out for me is that it is browser-based, making it a unified program solution for forecasting, viewing actuals, analyzing short-term trends, and using that information to create long-term strategies.

    Campfire Interactive has positively impacted our organization by bringing new change to how we approach our forecasting processes and by enabling us to build a global process.

    Since using Campfire Interactive, there have been improvements in efficiency, and each sales person can manage their own forecast in a more streamlined manner.

    What needs improvement?

    Communication is important when discussing how Campfire Interactive can be improved.

    Another potential improvement would be more thorough testing on the Campfire side before features are released to customers.

    For how long have I used the solution?

    We have been using and working with Campfire Interactive for approximately two years.

    What do I think about the stability of the solution?

    Campfire Interactive is stable.

    What do I think about the scalability of the solution?

    Campfire Interactive demonstrates good scalability with efficient performance.

    How are customer service and support?

    I experienced great customer support with Campfire Interactive, as I had easy access to the project manager and the Campfire team, along with constant collaboration.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    We previously used SAP and decided to switch in order to obtain a more efficient solution.

    How was the initial setup?

    I was not involved in the pricing, setup cost, and licensing aspects of the integration.

    What was our ROI?

    There is definitely a return on investment in terms of time saved.

    What other advice do I have?

    The Power BI report is very important because it provides clarity that we may not see in our own reports regarding Campfire Interactive's material index management and integrated business intelligence reporting.

    Campfire Interactive's forecast accuracy is high and delivered without any delay or inaccurate numbers.

    Although we do not have metrics at this time, the forecast accuracy has contributed to cost savings for our organization.

    Campfire Interactive's ability to manage data through business processes and workflows is important for our organization because it creates a closed loop that allows us to always trace information back to its original source.

    The Opportunity Management and Sales Forecasting module is a valuable tool that Campfire can customize to meet your company's specific needs, which is a very nice feature.

    My advice to others considering Campfire Interactive is that you should thoroughly understand the tool and ask as many questions as possible to the Campfire team from the start.

    I would rate this review a perfect ten out of ten.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    Last updated: Feb 25, 2026
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    Director, Sales Operations at Gentherm
    Real User
    Top 20
    Apr 30, 2026
    Closed loop planning has improved opportunity tracking but still needs more user-friendly reporting
    Pros and Cons
    • "The best features Campfire Interactive offers include the opportunity to have a closed loop system from the start of a quote or opportunity through planning and the end of production on a program."
    • "Campfire Interactive can be improved as I would like a few things to be more user-friendly."

    What is our primary use case?

    My main use case for Campfire Interactive is opportunity management, reporting, and planning. A specific example of how I use it for opportunity management reporting and planning is budgeting and forecasting as well as acquisition pipeline tracking and reporting.

    What is most valuable?

    The best features Campfire Interactive offers include the opportunity to have a closed loop system from the start of a quote or opportunity through planning and the end of production on a program.

    Having that closed loop system helps my team and my process by providing a single source of truth and a one-stop shop for the sales team for sales reporting and for revenue recognition.

    Campfire Interactive has not positively impacted my organization at this point, as we do not have the full system implemented. I suspect that once the full system is implemented, we will see positive change.

    The positive changes I am expecting once the full system is implemented include reporting efficiencies, accountability to numbers, and accountability to where we quoted versus the actuals that are coming in.

    What needs improvement?

    Campfire Interactive can be improved as I would like a few things to be more user-friendly. The user interface is slightly dated, the reporting features are also dated, and for our specific business, it is not customizable enough.

    For how long have I used the solution?

    I have been using Campfire Interactive in my day-to-day work for four months.

    What do I think about the stability of the solution?

    Campfire Interactive is stable.

    How are customer service and support?

    The customer support is great.

    Which solution did I use previously and why did I switch?

    I previously used a different solution, which was a homegrown system that did not allow for a closed loop from quote to production.

    How was the initial setup?

    It took over a year to implement the solution with Campfire Interactive's in-house implementation team's assistance because of internal and external reasons.

    What about the implementation team?

    I worked with Campfire Interactive's in-house implementation team, and my experience with them was that the team is very helpful and very responsive.

    Which other solutions did I evaluate?

    I did evaluate other options before choosing Campfire Interactive, but I was not involved in that evaluation.

    What other advice do I have?

    The ability to manage data through business processes and workflows in Campfire Interactive is extremely important, as the quote process involves quite a bit of approvals, workflows, and similar processes.

    I would rate Campfire Interactive a seven on a scale of one to ten. I chose a seven because overall systemically, it allows you to plan for opportunities, although there are still definite improvements that need to be made.

    My advice to others looking into using Campfire Interactive is to give it consideration but make sure that you understand the full capabilities of the system and how your business can adapt to those capabilities. My overall review rating for Campfire Interactive is seven.

    Which deployment model are you using for this solution?

    On-premises
    Disclosure: My company does not have a business relationship with this vendor other than being a customer.
    Last updated: Apr 30, 2026
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    Bianca Gaida - PeerSpot reviewer
    Global Manager of Sales Excellence at a manufacturing company with 10,001+ employees
    Real User
    Top 5
    Feb 4, 2025
    Standardization and global information help with instantaneous projections
    Pros and Cons
    • "I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented."
    • "The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities."
    • "I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."
    • "They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

    What is our primary use case?

    We use it primarily to project our global sales forecast. They offer several solutions, but we only utilize the opportunity management system. Sales forecasting is the main focus, complemented by what we call a hunting list. Essentially, we examine the targets for the upcoming years, which are part of the forecast. So, sales forecasting is our primary use case.

    How has it helped my organization?

    We implemented the software shortly before COVID happened. Before that, everything we did was Excel-based or used another system. Notably during a global event like COVID, our previous methods would have taken weeks for forecasting. Let's assume across the globe we saw a 20% decline in vehicle volume. People would have had to go in and make the modifications, and then we would have had to globally consolidate all this information again. It would have taken weeks to make an adjustment to project the new forecast based on what was happening with COVID. With the new system, using the latest IHS information, projections became instantaneous. We were able to project what was going on in the market and see the decline in volume globally, and within hours.

    We are Chinese-owned, and there are a lot of investment opportunities in our company. We constantly get asked questions about the forecast, target, bookings, and so on and so forth. We have about 150 users in the system around the globe, and because everybody is using the system globally, it is much easier to consolidate that data. Previously, it was sometimes on people's personal computers, and we would have had to ask everybody individually. Because of the standardization and the global nature of the product, we are now able to get to global information based on the executive questions in a few days, and sometimes in hours. That is a big benefit. For example, we can see what's going on in Japan, so they maintain the opportunities. We give the guidelines globally for how they have to maintain the opportunities and when they have to maintain them. I can now go into the system and see that people do their work, that they go in, that they really change, and pull that information out at any time.

    We now have a lot more standardization which is beneficial. We do see the same information globally.

    It is not the tool itself that ensures accuracy, but rather the data we input into the system. The combination Campfire uses for the automotive sector, particularly the IHS forecast, offers unique predictive capabilities. Few companies provide this. This is why we do not use our ERP system, SAP, for forecasting. Their reliance on EDI limits forecasts to six to twelve months, whereas Campfire provides longer forecast periods.

    What is most valuable?

    I appreciate the flexibility of the company more than any specific software feature. I have worked with SAP and other software providers before, and since it is still a smaller company, there is a very personal exchange. If we have a simple need that does not require coding, the company is willing to make changes overnight or even within hours. They are truly flexible and customer-oriented.

    What needs improvement?

    I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle. Let's say, on average, a vehicle is in the market for five years, so we add up the five years of revenue that is generated with that vehicle. Every region and every account has targets where they have to say, "I'm going to source amount x in the upcoming year." This LOP calculation is not easily done because IHS also has limitations, so right now, it only projects out till 2031 or 2032. For instance, if we launch a program in 2028 that starts in 2030, only two years of data can be seen, and I cannot calculate the life of program revenue. We discussed it with them. They are looking into AI to make longer projections possible and to also improve the quality of the data that we have in the system to calculate this LOP based on historical data or IHS information.

    They had people who trained our staff, and some people, even though located in the US, were working 24/7 to accommodate our needs in Asia or Europe. These same people also had to implement the system and not just train, which I thought was a bit too much for people to handle. I told them that it would be beneficial to have someone in Asia or Europe to do those types of training during the time when those regions are working. They can have a hotline for simple questions. Sometimes, simple questions disrupt complex tasks. Having dedicated resources for basic inquiries could alleviate this issue. Additionally, it could be beneficial to have training videos within the system to handle routine questions instead of constantly bugging the people who are supposed to do way more complex things than that.

    For how long have I used the solution?

    I have been using it for almost six years. It will be six years in April.

    What do I think about the scalability of the solution?

    More modules are available that could enhance the system significantly for our company. However, due to our current financial situation, we are not opting to purchase additional software. The existing modules make a lot of sense, and we can add them at any time.

    How are customer service and support?

    Overall, customer service is good. However, the workforce is relatively small, especially the team developing and rolling out the software. They are expanding into India to find new hires. When they secure many new contracts, the staff can be stretched thin to meet deadlines. Sometimes, it took longer than expected to fulfill promises. Considering the tool's cost and the times they provided additional development support at no extra cost, we could not complain. However, companies with higher demands might encounter issues.

    How would you rate customer service and support?

    Positive

    Which solution did I use previously and why did I switch?

    I reviewed an alternative a few months ago during contract negotiations, but I have not used any other.

    How was the initial setup?

    Every software rollout is difficult, and we still have difficulties, but that is not a Campfire issue. It is an overall acceptance issue and cultural issue, but the support that they gave us for the implementation was outstanding.

    In the beginning, it took us several steps just to run a report. Although the system was not used to its full capacity early on, within three to four months, it became more stable. By the second year, the budget process was significantly more stable. We still improve the system. That will always be the case because we are trying to make it better and better train the people who use the system. Overall, in a year, it was relatively stable.

    What about the implementation team?

    Initially, more people were involved, some of whom had worked for my company before transitioning to Campfire. These two gentlemen remained on the team to support us consistently. Over time, additional people were added in high-level roles to regularly check in on progress. 

    They do maintenance on their end, so we do not have any IT people working. We used to have somebody who was working with Campfire on our side, but now, IT involvement is required only as needed. Although we do not have dedicated IT personnel working regularly with Campfire, connections are made with our IT team as necessary, such as for setting up interfaces with our PLM system. We need our IT people to establish that exchange of data.

    What's my experience with pricing, setup cost, and licensing?

    Compared to everything else I have seen, it is very fair.

    What other advice do I have?

    I would definitely recommend using this solution and also suggest evaluating other options to ensure the best fit. Overall, I would recommend it. The implementation was supported by a substantial team from Campfire. However, with many new customers, they occasionally became overwhelmed, leading to slowdowns due to the busy workforce. Overall, my experience has been positive.

    I would rate Campfire Interactive an eight out of ten.

    Disclosure: PeerSpot contacted the reviewer to collect the review and to validate authenticity. The reviewer was referred by the vendor, but the review is not subject to editing or approval by the vendor.
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    Updated: May 2026
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    Download our free Campfire Interactive Report and get advice and tips from experienced pros sharing their opinions.