Campfire Interactive vs Salesforce Sales Cloud comparison

Campfire Interactive and Salesforce are both solutions in the Opportunity Management category. Campfire Interactive is ranked #6 with an average rating of 7.4, while Salesforce is ranked #1 with an average rating of 8.2. Campfire Interactive holds a 2.6% mindshare in OM, compared to Salesforce’s 8.8% mindshare. Additionally, 70% of Campfire Interactive users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

Campfire Interactive

Read 9 Campfire Interactive reviews

1,032 Views
444 Comparison Views

70% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

5,540 Views
720 Comparison Views

94% willing to recommend

Campfire Interactive

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Campfire Interactive and Salesforce Sales Cloud based on real PeerSpot user reviews.

Find out in this report how the two Opportunity Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Campfire Interactive vs. Salesforce Sales Cloud Report (Updated: December 2025).

Buyer's Guide

Campfire Interactive vs. Salesforce Sales Cloud

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Campfire Interactive

Ranking in Opportunity Management

6th

Average Rating

7.4

Reviews Sentiment

5.0

Number of Reviews

Ranking in other categories

Project Management Software (15th)

Salesforce Sales Cloud

Ranking in Opportunity Management

1st

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

CRM (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

Mindshare comparison

As of January 2026, in the Opportunity Management category, the mindshare of Campfire Interactive is 2.6%, up from 0.2% compared to the previous year. The mindshare of Salesforce Sales Cloud is 8.8%, down from 13.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	8.8%
Campfire Interactive	2.6%
Other	88.6%

Opportunity Management

Featured Reviews

Tom Beach

Market Intelligence & Sales Forecasting at RESRG Automotive

Works very well for opportunity management and sales forecasting for the automotive industry

I've had recent discussions with the leadership team at Campfire Interactive about several issues. They're fully aware of my displeasure with certain things. Some concerns are not related to the tool itself, although there are some aspects that could be better with the tool. The issues are more related to technical service, specifically when we have an issue or problem with the tool, the communication gap, and the follow-through on issues that need improvement. They're fully aware of that concern, and they're doing things to address it. From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected. When that happens, we have to inform the Campfire Interactive IT or Support group what the failure is. They have to research and come back to us. In the meantime, we have 2, 4, 6, maybe 12 hours of downtime where people around the world are trying to use the system. Though it affects less than 50 people, these instances are frustrating.

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Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Enhancing our commercial strategy has been a significant advantage, resulting in millions of dollars in additional revenue that our sales team has been able to achieve through effective planning."

"Campfire Interactive’s ability to manage data through business processes and workflows for your organization is good."

"The feature I appreciate the most about Campfire Interactive is probably the forecasting module, the way it links to IHS for the IHS forecast."

"Campfire Interactive is much better in terms of the dashboard and reporting."

"I appreciate the dashboard features and widget features of Campfire Interactive because it has the ability to consolidate data in bar graphs or pie charts, making it very easy to visualize the situation with new opportunities."

"The most important feature from Campfire Interactive is its ability to work together with other different applications that we use in our company, and I think that's one of the best features it has."

"I like the visibility of global opportunities. Prior to using Campfire Interactive, we would conduct Excel-based reporting and sales meetings with everyone bringing their information. Now, we can check it daily, look at the reports daily, and see what is coming into the system and what needs to be managed."

More Campfire Interactive pros

"The most valuable features are performance and integration."

"The tracking and monitoring of daily activities within each account is the most valuable aspect of Salesforce Sales Cloud. It allows for staying informed about ongoing activities, ensuring comprehensive visibility into the progress made within each account on a regular basis. Additionally, the plugins that are available, such as ZoolInfo are useful."

"I would recommend Sales Cloud for anyone who has a sales team that needs to be optimized and for any size of enterprise."

"Salesforce Sales Cloud has positively impacted my organization as the old excuse where a lot of people used to prefer working in Excel has been eliminated; nowadays, we have a system that's built around our business needs, which helps us optimize processes, make processes much shorter, and give us insights into sales cycles and how to improve them."

"It is a good platform that shows consolidation of information for our customer base."

"Salesforce provides a lot of tools out of the box like opportunity tracking, automation, and linking between account, contact, and posting."

"The most valuable features of Salesforce Sales Cloud are increased productivity and business accuracy."

"It is nice to have the install base information at your fingertips when you look up a company."

More Salesforce Sales Cloud pros

Cons

"We just went through that last month, where we had reported data to our board of directors and then came to find out that some parts of the data were incorrect, which is really frustrating."

"Campfire Interactive lacks a built-in interface to manage shipment information, so we have to handle that outside the system."

"Because we use a multitude of modules, some of the interactions from one module to the other are not as seamless or fluid."

"They occasionally became overwhelmed, leading to slowdowns due to the busy workforce."

"From a technical standpoint, there are some limitations within the tool that are somewhat out of Campfire Interactive's control because it's a complicated industry to try and have one solution that fits all vendors. There are times when we go to execute reports from their system, and the data does not generate as expected."

"The areas of improvement for Campfire Interactive are in cycle plan management, forward model and backlog planning, user interface and usability, records management, price bump chart flexibility, and creation and facilitation of reports management."

"I recently discussed with them the need for better KPI measurements in the automotive world. A big KPI in the automotive world is the bookings of the future years, and we measure that not in annual revenue but in the lifetime of any given vehicle."

"Regarding BI Reporting, the standard reporting module within Campfire Interactive primarily gives you an Excel data dump, and while there are some visualizations for creating dashboards, I found those limited for my needs. We started presenting the data to Microsoft Power BI, which is much better for generating the reports I want."

More Campfire Interactive cons

"The product is not stable when enhancements are done to the cloud."

"The product lacks to offer some AI capabilities."

"Salesforce Sales Cloud is not as simple to use as Zoho. It requires some level of expertise before you can use it. However, you can easily learn how to use the solution as you go along."

"We have a very broad set of products at our company. The process to get that information accurately into the Sales Cloud system could use improvement. It shouldn't take weeks of time. The process of identifying products that are being sold for forecasting purposes and sales tracking purposes is too hard."

"It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."

"There are things that could be improved with respect to file sharing. There is a limited file size."

"Even though they've launched Lightning, it's clunky at times with page load speeds."

"The reporting formats could be better."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"Campfire Interactive is on the expensive side, with approximately $100,000 to $120,000 in expenses."

"Compared to everything else I have seen, it is very fair."

"It's fairly priced."

"We had a negotiation with them back in March of this year to extend our contract for 1 year. They were willing to work with us to negotiate different terms and a different cost of production. They were asking for a certain percentage increase, and we said that was not acceptable. They were willing to settle on a different number."

"I don't know the full scope of our subscriptions for all the modules, but from what I've seen before, it seems fairly expensive. The high cost may drive some potential clients to consider developing a homegrown solution internally if they have a competent finance group."

"It is alright for now because we ended up getting a discount off the base price. So, for now, it is okay. We may have to renegotiate when we get more users, and I don't know if the price would stay the same or increase. It has just a standard licensing fee. If you end up hiring a consultant for implementation, you will have to pay for the implementation. Other than that, there are no additional fees."

"The subscription is on a monthly basis."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

"There is a license required to use this solution and the price is expensive. It could be reduced."

"In terms of investment value and return of the investment, Salesforce right now is pretty good on the Western markets where the price of the employees is pretty high."

"We have a yearly license, and there are no hidden costs. Considering the Indian market, the pricing is reasonable. I don't consider it to be on the high side."

"It is a premium product, so it is not the cheapest solution. I think if it's implemented well, and you're getting the soft cost benefits, the efficiencies, it's justified. But not if you're looking at just apples for apples as a subscription, without the complexity that you can achieve. It can deal with complex business requirements. Some other CRMs can't. But you certainly pay, so it's a premium-charged solution. It's one of the more expensive ones."

"The price is fair."

More Salesforce Sales Cloud pricing and cost advice

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Outsourcing Company

35%

Manufacturing Company

18%

Computer Software Company

12%

Insurance Company

Manufacturing Company

11%

Computer Software Company

10%

Financial Services Firm

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	55
Midsize Enterprise	26
Large Enterprise	40

Questions from the Community

What is your experience regarding pricing and costs for Campfire Interactive?

My company is in a unique situation because we have had the product for so long. We got grandfathered into some very good pricing. The pricing that my company has currently is very good, but I thin...

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What needs improvement with Campfire Interactive?

The issue we are having with Campfire Interactive is that it is basically seen as a standalone system and our company is in the process of trying to implement a full company system, a full process ...

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What is your primary use case for Campfire Interactive?

We are using the OMSF module, which is the revenue planning module.

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

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Product Reports

Buyer's Guide

Campfire Interactive

January 2026

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Buyer's Guide

Salesforce Sales Cloud

January 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

Campfire Interactive delivers robust capabilities in forecasting and opportunity management, enhancing accuracy and efficiency in sales operations through real-time reporting and data visualization.

Known for its flexibility and integration capabilities, Campfire Interactive is a powerful tool for sales forecasting and opportunity management. Its real-time reporting and dashboard features enable businesses to visualize complex data effortlessly. The seamless integration with key systems like SAP and IHS significantly enhances demand planning. Users note impressive role-based access control and data consolidation features, though there is room for improvement in KPI measurement and module interactions. Despite some technical support issues and the complex nature of the role-based access, the platform remains a superior alternative to traditional Excel methods in managing sales forecasts and opportunities.

What are Campfire Interactive's Key Features?

Real-time Reporting: Provides immediate insights for data-driven decisions.
Data Visualization: Intuitive dashboards make complex data understandable.
Role-based Access Control: Customizable access tailored to user needs.
Integration with SAP and IHS: Enhances demand planning.
Opportunity Management: Streamlines tracking and managing opportunities.

What Benefits Can Users Expect?

Improved Accuracy: Precise forecasting thanks to data centralization.
Enhanced Efficiency: Processes streamlined through seamless integrations.
Increased Visibility: Global opportunity visibility aids strategic planning.
Superior Forecasting: Outperforms Excel in sales and demand forecasting.

In the automotive industry, Campfire Interactive is tailored for sales forecasting and opportunity management, especially in tracking business trends and managing forecasts for medium-heavy trucks and light vehicles. Its flexibility supports regional and global sales projections, aiding financial and cycle plan management to seize new business opportunities.

Campfire Interactive

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

Information Not Available

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

Campfire Interactive vs. Salesforce Sales Cloud

December 2025

Free Report: Campfire Interactive vs. Salesforce Sales Cloud

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