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Salesforce Sales Cloud pros and cons

Vendor: Salesforce

4.2 out of 5

117 reviews
94% willing to recommend

Pros & Cons summary

Salesforce Sales Cloud offers robust customization options, enabling users to create custom reports, fields, and objects aligned with business objectives. Known for its fast performance, it provides a stable and reliable CRM platform. The platform's low-code automation tools enhance workflow efficiency while excellent scalability supports organizational growth. Despite its potential, improvements are needed in auto-cleaning duplicates, and importing data can pose challenges. Licensing costs could be restrictive for small businesses.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Salesforce Sales Cloud offers customizable fields, reports, and objects that align with business objectives and marketing focus.

The integration of custom workflows and SaaS solutions enhances performance and scalability for organizations of all sizes.

Salesforce Sales Cloud provides powerful automation capabilities, enabling process efficiency without extensive coding.

The CRM excels in lead management, opportunity tracking, and easy reporting, boosting sales productivity and collaboration.

Salesforce Sales Cloud is renowned for its stability, scalability, and integration capabilities, facilitating comprehensive business management.

CONS

Salesforce Sales Cloud's auto clean feature for duplicate leads, accounts, and contacts needs improving.

Importing data from other applications into Salesforce Sales Cloud can be messy and complex.

The cost and licensing model of Salesforce Sales Cloud is expensive, especially for small businesses.

Making customizations within Salesforce Sales Cloud, especially using code, could be optimized for better performance.

Integration with external applications can be challenging, requiring better APIs and support for platforms like Slack and WhatsApp.

Salesforce Sales Cloud Pros review quotes

GG

Team Lead at a tech services company with 51-200 employees

Nov 30, 2021

On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things.

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SP

Srikanth Pasupuleti

Salesforce Technical Architect at a healthcare company with 10,001+ employees

Dec 22, 2021

The development cost, maintenance cost, everything will be drastically reduced - unlike traditional infrastructure where we maintain everything on our own.

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JK

Head of Technology & Change Management at My Muscle Chef

Nov 16, 2021

I like that Salesforce is ERP agnostic. In the past and at different companies, I have implemented new or replacement ERPs. It's best in class. I like that it's a SaaS. I like that it can work on any device—any Windows, Android, or Apple device.

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Salesforce Sales Cloud

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reviewer1735053

Salesforce CRM Lead at a non-tech company with 1,001-5,000 employees

Dec 2, 2021

One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well.

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PS

Pranu Sebastian

Salesforce Consultant at Amdrodd Technologies

Dec 23, 2021

Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios.

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AD

Salesforce Consultant at Wipro

Dec 15, 2021

You can adapt Salesforce for all customer needs.

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reviewer1737423

Salesforce Administrator at a tech services company with 201-500 employees

Dec 7, 2021

Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most.

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DO

Managing Director with 51-200 employees

Feb 2, 2022

The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems.

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Deputy Manager, Information Technology at Greenpanel Industries

Apr 2, 2024

It is a very stable solution.

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reviewer1728747

Senior Salesforce Consultant at a marketing services firm with 11-50 employees

Nov 26, 2021

The ability to work on it from anywhere is most valuable. All you need is a computer, a browser, and an internet connection to access your instance. It can be accessed from anywhere, which is pretty cool and user-friendly.

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Salesforce Sales Cloud Cons review quotes

GG

Team Lead at a tech services company with 51-200 employees

Nov 30, 2021

One area where the solution could improve is with handling feature requests.

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SP

Srikanth Pasupuleti

Salesforce Technical Architect at a healthcare company with 10,001+ employees

Dec 22, 2021

With the solution being very vast, they need to prioritize features.

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JK

Head of Technology & Change Management at My Muscle Chef

Nov 16, 2021

It would be nice if they had an ERP offering or a firm strategic partnership with a best-in-class ERP. So rather than say they're just ERP agnostic, you would pick whichever ERP you want, which is very generic. I think it would have a lot of merit if they partnered strategically with a best-in-class trusted ERP platform or acquired an ERP platform.

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Salesforce Sales Cloud

Free Report: Salesforce Sales Cloud Reviews and More

Learn what your peers think about Salesforce Sales Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: August 2025.

866,218 professionals have used our research since 2012.

reviewer1735053

Salesforce CRM Lead at a non-tech company with 1,001-5,000 employees

Dec 2, 2021

Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself.

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PS

Pranu Sebastian

Salesforce Consultant at Amdrodd Technologies

Dec 23, 2021

If the infrastructure is not correct, then customers are having an issue and it's taking a lot of time to load.

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AD

Salesforce Consultant at Wipro

Dec 15, 2021

The solution can be difficult to understand for customers of Salesforce.

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reviewer1737423

Salesforce Administrator at a tech services company with 201-500 employees

Dec 7, 2021

I would love Salesforce to keep on committing and building out what they call flows. It's their point-and-click version of coding. You don't have to be a coder to create essentially what a developer would have to normally, which is a great feature, but it could still be improved upon.

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DO

Managing Director with 51-200 employees

Feb 2, 2022

The setup of Salesforce Sales Cloud is complex. You need specialists in that area to be able to have a good setup. Once it's set up properly, running it is seamless. That's the most beautiful thing about Salesforce Sales Cloud.

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Deputy Manager, Information Technology at Greenpanel Industries

Apr 2, 2024

The high price of the product is an area of concern where improvements are required.

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reviewer1728747

Senior Salesforce Consultant at a marketing services firm with 11-50 employees

Nov 26, 2021

Its licensing can be improved to accommodate small companies. They provide a certain number of licenses in a set or batch, and you have to buy the set. For example, if they have 20 licenses in a set, you have to get the whole set, even if you need just three licenses, which could be a barrier for small companies. There is no option to buy fewer licenses. So, small companies have to go for a smaller CRM, such as HubSpot.

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Show 10 more reviews (out of 79)

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