HubSpot CRM vs Salesforce Sales Cloud comparison

HubSpot and Salesforce are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.1, while Salesforce is ranked #2 with an average rating of 8.1. HubSpot holds a 1.2% mindshare in CRM, compared to Salesforce’s 2.4% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

HubSpot CRM

Read 50 HubSpot CRM reviews

3,589 Views
3,445 Comparison Views

98% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

9,860 Views
7,296 Comparison Views

94% willing to recommend

HubSpot CRM

Salesforce Sales Cloud

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Executive SummaryUpdated on Feb 8, 2026

Salesforce Sales Cloud and HubSpot CRM compete in the CRM software category. Salesforce Sales Cloud seems to have the upper hand with extensive customization and integration options, whereas HubSpot CRM offers simplicity and strong marketing features, better suited for smaller organizations.

Features: Salesforce Sales Cloud provides extensive customization options, cloud platform integration, and a wide array of third-party apps. It's particularly favored for managing complex sales processes within large enterprises. HubSpot CRM, on the other hand, is known for delivering a straightforward, intuitive experience. It is equipped with strong marketing capabilities and seamless integration options, making it attractive for smaller organizations and those focusing on marketing automation.

Room for Improvement: Salesforce Sales Cloud is criticized for its complexity and high costs, and users find its interface and setup demanding, plus expensive licensing. HubSpot CRM faces limitations in customization, challenges with scalability for larger enterprises, and users point out the need for more competitive pricing and broader integration offerings.

Ease of Deployment and Customer Service: Both Salesforce Sales Cloud and HubSpot CRM are mainly deployed in public cloud settings. Salesforce Sales Cloud support is detailed but may be slow, depending on community forums. HubSpot CRM's customer service is reliable and quick to respond, although some users have concerns about scaling costs.

Pricing and ROI: Salesforce Sales Cloud is often recognized as expensive due to licensing, integration, and extra feature costs. It offers a significant return on investment for complex organizations through advanced data insights and automation, despite the high initial expenditure. HubSpot CRM is more budget-friendly, especially appealing to smaller businesses or those prioritizing marketing, offering a cost-effective solution with quicker ROI.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: April 2026).

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts ROI through improved lead generation, revenue enhancement, and process efficiency, making it valuable for many companies.

Sentiment score

6.5

Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.

NavinJacob

Chief Digital Officer at Cipher7

We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

For more quotes and insights, download the Salesforce Sales Cloud report

Customer Service

Sentiment score

7.1

HubSpot CRM's customer service is highly rated for responsiveness, but live agent availability and technical issues need improvement.

Sentiment score

6.9

Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.

Jonny Katz

VP of Business Operations at PeerSpot

Support requires a subscription and when taken, the service is pretty nice.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Scalability Issues

Sentiment score

7.4

HubSpot CRM is adaptable for different team sizes, integrates well, but some report scalability limitations in CRM features.

Sentiment score

7.7

Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Salesforce is highly scalable and operates efficiently.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.

NavinJacob

Chief Digital Officer at Cipher7

Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable with minimal downtime and seamless integration, praised by users for performance.

Sentiment score

8.1

Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.

Downtime is very rare.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

For more quotes and insights, download the HubSpot CRM report

Salesforce Sales Cloud is very stable.

NavinJacob

Chief Digital Officer at Cipher7

I have not experienced any degradation in Salesforce's performance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

For more quotes and insights, download the Salesforce Sales Cloud report

Room For Improvement

HubSpot CRM needs better integration, customization, pricing, interface scalability, support, and enhanced analytics, email, and mobile app features.

Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Jonny Katz

VP of Business Operations at PeerSpot

Compared to AWS, it is slower, which could be a hindrance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Setup Cost

HubSpot CRM offers free and enterprise options, but its pricing is higher than competitors despite customization benefits.

Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Without negotiation, costs can become expensive.

NavinJacob

Chief Digital Officer at Cipher7

This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Salesforce Sales Cloud is extremely expensive.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

Valuable Features

HubSpot CRM offers ease of use, lead tracking, marketing automation, and seamless integration, supporting businesses with customizable and user-friendly tools.

Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The main benefit that HubSpot CRM provides for me is that I can complete a campaign and rather than sending metrics to my sales team manually, I can customize them ad hoc based on the requirement.

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

For more quotes and insights, download the HubSpot CRM report

Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.

Jonny Katz

VP of Business Operations at PeerSpot

The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Sales Cloud

Ranking in CRM

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (2nd)

Mindshare comparison

As of May 2026, in the CRM category, the mindshare of HubSpot CRM is 1.2%, down from 2.3% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.4%, down from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Salesforce Sales Cloud	2.4%
HubSpot CRM	1.2%
Other	96.4%

CRM

Featured Reviews

Sadiq H

Campaign Specialist at a outsourcing company with 1,001-5,000 employees

Automation and integrated analytics have transformed how my team manages campaigns and deals

There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Read full review

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Construction Company

11%

Comms Service Provider

Performing Arts

Financial Services Firm

12%

Manufacturing Company

10%

Construction Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	56
Midsize Enterprise	25
Large Enterprise	40

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What are the pros and cons of MS dynamics vs. Salesforce CRM?

When comparing Microsoft Dynamics 365 and Salesforce CRM in 2026, both are leading CRM platforms, but they serve slightly different strengths depending on business needs. Features: Salesforce is t...

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

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Compared 12% of the time

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Compared 7% of the time

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Compared 6% of the time

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Compared 6% of the time

Prospect CRM vs HubSpot CRM

Compared 3% of the time

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Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 7% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 5% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 5% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

Salesforce Service Cloud vs Salesforce Sales Cloud

Compared 3% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

May 2026

Download HubSpot CRM product report

Buyer's Guide

Salesforce Sales Cloud

April 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

HubSpot CRM offers lead tracking, marketing automation, and robust integrations with a user-friendly platform and intuitive workflows, also available in a free version. Its real-time updates and seamless integration with tools like Salesforce, Outlook, and LinkedIn are highly appreciated.

HubSpot CRM provides flexibility in client data centralization, customizable reporting, and advanced sales automation. Its easy onboarding, pre-population of details from URLs, and efficient sequence management enhance user experience. However, improvement in integration capabilities, pricing structure, interface complexity, and technical support are recommended. Users also experience challenges with email automation, data organization, and mobile app functionality. More pre-packaged features could improve efficiency and user-friendly deployment.

What are the key features of HubSpot CRM?

Lead Tracking: Efficiently monitor and nurture potential customers.
Marketing Automation: Automate campaigns and workflows to save time.
Seamless Integrations: Integrate effortlessly with tools like Salesforce, Outlook, and LinkedIn.
Customizable Reporting: Tailor reports to meet specific needs.
Advanced Sales Automation: Streamline the sales process with automation.
Free Version: Access essential CRM features at no cost.

What benefits should you consider in reviews?

Real-Time Updates: Immediate access to the latest customer information.
User-Friendly Interface: An intuitive design for easy navigation.
Centralized Customer Data: Unified platform for all client information.
Scalability: Adaptable to growing business needs.

In industries like marketing, sales, and client management, organizations rely on HubSpot CRM to track opportunities, manage communication, and automate campaigns. They integrate with other tools for smooth operations and analyze customer data to enhance marketing content, monitor website traffic, and track engagement.

HubSpot

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

April 2026

Free Report: HubSpot CRM vs. Salesforce Sales Cloud

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