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HubSpot CRM vs Salesforce Sales Cloud comparison

HubSpot and Salesforce are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.4, while Salesforce is ranked #2 with an average rating of 8.2. HubSpot holds a 2.5% mindshare in CRM, compared to Salesforce’s 8.1% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.
HubSpot CRM
Read 48 HubSpot CRM reviews
  • 1,132 Views
  • 1,041 Comparison Views
98% willing to recommend
Salesforce Sales Cloud
Read 117 Salesforce Sales Cloud reviews
  • 5,106 Views
  • 3,676 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Jul 27, 2025

Salesforce Sales Cloud and HubSpot CRM compete in the CRM space, offering features tailored to various business sizes and needs. Salesforce has the upper hand with larger enterprises seeking comprehensive functionalities, while HubSpot is appealing for smaller businesses prioritizing ease of use.

Features: Salesforce Sales Cloud provides customizable CRM solutions with extensive data integration, robust CRM tracking, and a cloud-based platform supporting various applications. It excels in automation tools and scalability for diverse business needs. HubSpot CRM offers a platform emphasizing ease with excellent marketing features, easy integrations, and effective lead tracking, aligning well with sales operations.

Room for Improvement: Salesforce is often criticized for its complexity and high costs of licensing and growth. Users face data management issues, integration inefficiencies, and a steep learning curve. HubSpot lacks flexibility without incurring extra costs for higher-tier versions, faces customization challenges, and has integration hurdles with third-party applications.

Ease of Deployment and Customer Service: Salesforce is deployed on public and private clouds, offering varied support levels that can lead to delayed responses unless premium support is used. HubSpot is simpler to deploy due to its design but has limitations on premium support effectiveness compared to in-house resources. Both prioritize community support and online resources.

Pricing and ROI: Salesforce Sales Cloud is a premium solution with high setup costs, ongoing fees, and added integration expenses, but it delivers ROI through productivity and sales insights for larger enterprises. HubSpot’s tiered pricing with a free version is more affordable, beneficial for small to medium businesses, providing value through smooth lead management and marketing efficiency.

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To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: July 2025).
Buyer's Guide
HubSpot CRM vs. Salesforce Sales Cloud
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.
Sentiment score
6.7
Salesforce Sales Cloud boosts data visibility, efficiency, team collaboration, and productivity, enhancing nonprofits' fundraising and grant competitiveness.
No quotes available
For more quotes and insights, download the HubSpot CRM report
Many first-time CRM users are unaware of all features and best practices, so we guide them with use cases, sample work, or sometimes create a POC to show them how their system will look and the expected outcomes.
Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.
For more quotes and insights, download the Salesforce Sales Cloud report
 

Customer Service

Sentiment score
7.3
Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.
Sentiment score
7.0
Salesforce Sales Cloud's support is efficient and helpful when paid, but free support is slow and basic.
Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.
HubSpot's customer service is excellent and fast.
There is always an account rep that's available, and there is a technical account rep that is available for every account.
For more quotes and insights, download the HubSpot CRM report
Support requires a subscription and when taken, the service is pretty nice.
For more quotes and insights, download the Salesforce Sales Cloud report
Charles Dickens - PeerSpot reviewerMarianaPiñeres - PeerSpot reviewerKartikeya Prahlad - PeerSpot reviewer
NJ
 

Scalability Issues

Sentiment score
7.3
HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.
Sentiment score
7.7
Salesforce Sales Cloud is scalable and adaptable across organizations but faces challenges with performance and licensing impact on scalability.
Handling around 100 to 150 users is fine.
There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.
For more quotes and insights, download the HubSpot CRM report
Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.
Salesforce is highly scalable and operates efficiently.
For more quotes and insights, download the Salesforce Sales Cloud report
KA
Kartikeya Prahlad - PeerSpot reviewer
NJ
SA
 

Stability Issues

Sentiment score
8.5
Users praise HubSpot CRM for its stability, reliability, and strong performance, despite occasional minor delays in operations.
Sentiment score
8.1
Salesforce Sales Cloud is stable and reliable, with high ratings, minor issues from configuration, and occasional performance slowdowns with large datasets.
No quotes available
For more quotes and insights, download the HubSpot CRM report
Salesforce Sales Cloud is very stable.
I have not experienced any degradation in Salesforce's performance.
For more quotes and insights, download the Salesforce Sales Cloud report
 

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.
Salesforce Sales Cloud is complex and expensive, with user interface, integration, scalability, and customization challenges impacting usability.
HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.
A better CRM can be achieved by providing more customization features.
The response time is slow.
For more quotes and insights, download the HubSpot CRM report
Compared to AWS, it is slower, which could be a hindrance.
With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.
For more quotes and insights, download the Salesforce Sales Cloud report
Charles Dickens - PeerSpot reviewer
KA
PN
SA
NJ
 

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.
Salesforce Sales Cloud is costly but valued for ROI, with pricing varying by edition and negotiable for discounts.
No quotes available
For more quotes and insights, download the HubSpot CRM report
This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.
Without negotiation, costs can become expensive.
I would rate the price for Salesforce Sales Cloud as a three, where one is a high price.
For more quotes and insights, download the Salesforce Sales Cloud report
Kamal Deep - PeerSpot reviewer
NJ
Luís Silva - PeerSpot reviewer
 

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.
Salesforce Sales Cloud enhances sales efficiency with customization, integration, automation, and analytics, appealing to organizations seeking seamless processes.
HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.
The feature that I find valuable is the customer 360-degree view and the marketing automation.
The integration is very good, especially with Adobe and Google.
For more quotes and insights, download the HubSpot CRM report
Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.
The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.
The biggest benefit of the Salesforce Sales Cloud is a centralized point, a centralized source of truth for customer-related information; you centralize all the information in a single database, and that's the biggest benefit.
For more quotes and insights, download the Salesforce Sales Cloud report
MarianaPiñeres - PeerSpot reviewer
KA
PN
SA
NJ
Luís Silva - PeerSpot reviewer
 

Categories and Ranking

HubSpot CRM
Ranking in CRM
5th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
48
Ranking in other categories
No ranking in other categories
Salesforce Sales Cloud
Ranking in CRM
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
117
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (2nd), Conversation Intelligence Software (3rd)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of HubSpot CRM is 2.5%, up from 1.8% compared to the previous year. The mindshare of Salesforce Sales Cloud is 8.1%, down from 10.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Charles Dickens - PeerSpot reviewer
Effortlessly manage relationships with seamless contact data integration
The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.
Read full review
Kamal Deep - PeerSpot reviewer
Experience exceptional project enhancements and seamless automation integration
Salesforce Sales Cloud itself is a wonderful solution, and there are two different versions: Lightning and classic. The Lightning version is a new generation version compatible with any mobile device, whether it's a phone, iPad, or any size of screen. The reporting and analytics functionalities, especially with the Einstein feature, are wonderful because it allows for analysis of data regarding your opportunity pipeline, giving insight into how long it will take to close deals. This gives a great understanding of running different levels of campaigns and defining smart workflows, where if one task is done, the other task can automatically get created and assigned to different team members. This flexibility is a key benefit of Salesforce Sales Cloud. Lead management is a great feature in Salesforce Sales Cloud because if you go for enterprise and above licenses, you can define different record types. For example, if one company is into two different businesses such as real estate and car reselling, both being opposite, this can be defined in Salesforce Sales Cloud, allowing for different workflows, fields, and mechanisms that do not affect each other's operations. The predictive insight feature known as forecasting is a very old feature of Salesforce Sales Cloud, giving predictions based on your pipeline and previous opportunity closings. The new Einstein analytics feature is more advanced and is enabled with AI, providing better forecasting based on your current pipeline. Salesforce Sales Cloud is working smartly with AI to help close more deals based on opportunity stages, trends, and industries, advising on the steps to take next. Lead generation is the most important thing because every sale starts from the lead. At the lead level, different stages and resources can be defined. You can capture leads from various resources, with Salesforce Sales Cloud offering a web-to-lead feature and integrations with LinkedIn to fetch data. Once a lead is qualified and converted into opportunities, there are stages with percentages, and workflows can help in easily closing deals.
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Comms Service Provider
11%
Performing Arts
11%
Wholesaler/Distributor
7%
Computer Software Company
11%
Financial Services Firm
9%
Manufacturing Company
8%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot CRM?
The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.
See all answers
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
See all answers
What is your primary use case for HubSpot CRM?
I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...
See all answers
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
See all answers
What needs improvement with Salesforce Sales Cloud?
With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly communicate with the software rather than navigating through the entire system ...
See all answers
What is your primary use case for Salesforce Sales Cloud?
I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up the entire opportunity lifecycle from lead generation to contract closure. It h...
See all answers
 

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Product Reports

Buyer's Guide
HubSpot CRM
August 2025
HubSpot CRM reportDownload HubSpot CRM product report
Buyer's Guide
Salesforce Sales Cloud
July 2025
Salesforce Sales Cloud reportDownload Salesforce Sales Cloud product report
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management. 

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes. 

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?
  • Customization: Tailor the CRM to meet specific business requirements.
  • Robust Reporting: Comprehensive analytics and data insights.
  • Lead Management: Efficiently manage and convert leads.
  • API Integration: Seamless connectivity with multiple applications.
  • Cloud Accessibility: Work from anywhere with cloud-based access.
What benefits should be evaluated in Salesforce Sales Cloud reviews?
  • Enhanced Productivity: Streamline sales processes with automation.
  • Improved Collaboration: Facilitate team coordination and client engagement.
  • Accurate Forecasting: Make informed decisions with reliable sales forecasts.
  • Flexibility: Accommodate diverse industry needs with ease.
  • Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce
 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki
Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Buyer's Guide
HubSpot CRM vs. Salesforce Sales Cloud
July 2025
Free Report: HubSpot CRM vs. Salesforce Sales Cloud
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