HubSpot CRM vs Salesforce Sales Cloud comparison

HubSpot and Salesforce are both solutions in the CRM category. HubSpot is ranked #5 with an average rating of 8.2, while Salesforce is ranked #2 with an average rating of 8.2. HubSpot holds a 1.1% mindshare in CRM, compared to Salesforce’s 2.0% mindshare. Additionally, 98% of HubSpot users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

HubSpot CRM

Read 49 HubSpot CRM reviews

2,085 Views
1,981 Comparison Views

98% willing to recommend

Salesforce Sales Cloud

Read 118 Salesforce Sales Cloud reviews

6,003 Views
4,442 Comparison Views

94% willing to recommend

HubSpot CRM

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 8, 2026

Salesforce Sales Cloud and HubSpot CRM compete in the CRM software category. Salesforce Sales Cloud seems to have the upper hand with extensive customization and integration options, whereas HubSpot CRM offers simplicity and strong marketing features, better suited for smaller organizations.

Features: Salesforce Sales Cloud provides extensive customization options, cloud platform integration, and a wide array of third-party apps. It's particularly favored for managing complex sales processes within large enterprises. HubSpot CRM, on the other hand, is known for delivering a straightforward, intuitive experience. It is equipped with strong marketing capabilities and seamless integration options, making it attractive for smaller organizations and those focusing on marketing automation.

Room for Improvement: Salesforce Sales Cloud is criticized for its complexity and high costs, and users find its interface and setup demanding, plus expensive licensing. HubSpot CRM faces limitations in customization, challenges with scalability for larger enterprises, and users point out the need for more competitive pricing and broader integration offerings.

Ease of Deployment and Customer Service: Both Salesforce Sales Cloud and HubSpot CRM are mainly deployed in public cloud settings. Salesforce Sales Cloud support is detailed but may be slow, depending on community forums. HubSpot CRM's customer service is reliable and quick to respond, although some users have concerns about scaling costs.

Pricing and ROI: Salesforce Sales Cloud is often recognized as expensive due to licensing, integration, and extra feature costs. It offers a significant return on investment for complex organizations through advanced data insights and automation, despite the high initial expenditure. HubSpot CRM is more budget-friendly, especially appealing to smaller businesses or those prioritizing marketing, offering a cost-effective solution with quicker ROI.

To learn more, read our detailed HubSpot CRM vs. Salesforce Sales Cloud Report (Updated: February 2026).

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

February 2026

Download the complete report

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.2

HubSpot CRM boosts lead generation and revenue, with varying ROI and valued for efficiency, automation, and data security.

Sentiment score

6.5

Salesforce Sales Cloud enhances sales efficiency and data management, offering cost-effective solutions for non-profits with productivity benefits.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Salesforce Sales Cloud is a fantastic tool but requires disciplined data entry by sales personnel and operations teams to maintain data quality.

NavinJacob

Chief Digital Officer at Cipher7

We are not just implementing Salesforce Sales Cloud; we need to understand what the customer wants to achieve in 5 to 10 years.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

For more quotes and insights, download the Salesforce Sales Cloud report

Customer Service

Sentiment score

7.0

Users commend HubSpot CRM's timely support, though improvements like live agents and self-help access are needed for some.

Sentiment score

6.9

Salesforce Sales Cloud offers efficient support, with faster responses for premium users, while community resources enhance regular support experiences.

HubSpot's customer service is excellent and fast.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

Many users give it only a couple of minutes before moving on, so there should be ways for quick, direct access and follow-up, which is currently somewhat challenging.

Charles Dickens

President at iCIO, Inc

There is always an account rep that's available, and there is a technical account rep that is available for every account.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

For more quotes and insights, download the HubSpot CRM report

I wouldn't say you go to Salesforce Sales Cloud for their customer support unless you purchase one of their premier plans, which is additional money.

Jonny Katz

VP of Business Operations at PeerSpot

Support requires a subscription and when taken, the service is pretty nice.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Scalability Issues

Sentiment score

7.4

HubSpot CRM is scalable for all company sizes, but some prefer pairing it with Salesforce for enhanced capabilities.

Sentiment score

7.7

Salesforce Sales Cloud offers strong scalability, accommodating growth and varied business sizes, though some users face reporting and data challenges.

Handling around 100 to 150 users is fine.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

There are a lot of enterprises using it, however, even as a GTM for HubSpot, their target market is predominantly SMB.

Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

HubSpot CRM is a scalable solution.

reviewer2396643

Founder at a marketing services firm with 1-10 employees

For more quotes and insights, download the HubSpot CRM report

Salesforce is highly scalable and operates efficiently.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Salesforce Sales Cloud is totally cloud native, requiring no additional effort for scalability.

NavinJacob

Chief Digital Officer at Cipher7

Salesforce Sales Cloud's scalability is impressive as it grows easily with my organization's needs.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

Stability Issues

Sentiment score

8.5

HubSpot CRM is highly stable and reliable, with minor delays not affecting its excellent performance and integration capabilities.

Sentiment score

8.1

Salesforce Sales Cloud is praised for its reliability, minimal downtime, high performance, and effective issue resolution, ensuring stability.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Salesforce Sales Cloud is very stable.

NavinJacob

Chief Digital Officer at Cipher7

I have not experienced any degradation in Salesforce's performance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

For more quotes and insights, download the Salesforce Sales Cloud report

Room For Improvement

HubSpot CRM needs improvements in customization, pricing, integration, UI, mobile app, support, automation, scalability, and subscription features.

Salesforce Sales Cloud struggles with integration, high costs, and usability; users desire better mobile, reporting, and AI features.

HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality.

Charles Dickens

President at iCIO, Inc

A better CRM can be achieved by providing more customization features.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

The response time is slow.

Parag Negi

Founder | Technology Head at janusmaad.com

For more quotes and insights, download the HubSpot CRM report

If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Jonny Katz

VP of Business Operations at PeerSpot

Compared to AWS, it is slower, which could be a hindrance.

Sundus Ajmal

AWS Cloud Engineer at Accenture

With today's generative AI capabilities like ChatGPT, it should be possible to directly communicate with the software rather than navigating through the entire system manually.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Setup Cost

HubSpot CRM offers mid-range pricing with modular options but is criticized for limited advanced features and perceived high cost.

Salesforce Sales Cloud is costly, but negotiating can secure discounts; value justifies pricing, challenging affordability for smaller businesses.

No quotes available

For more quotes and insights, download the HubSpot CRM report

Without negotiation, costs can become expensive.

NavinJacob

Chief Digital Officer at Cipher7

This happened for the first time because of the new CEO, Arundhati, who revolutionized pricing strategies, allowing discounts of 60-70% for Salesforce Sales Cloud in India.

Kamal Deep

Founder and Salesforce Consultant at SaaSnic

Salesforce Sales Cloud is extremely expensive.

Jonny Katz

VP of Business Operations at PeerSpot

For more quotes and insights, download the Salesforce Sales Cloud report

Valuable Features

HubSpot CRM is valued for its user-friendly design, seamless integrations, automation, customizable workflows, scalable features, and real-time reporting.

Salesforce Sales Cloud enhances productivity with customizability, automation, integration, data analytics, and efficient communication for optimal sales management.

HubSpot stands out for its ease of use, especially with sequence creation compared to other CRM solutions.

MarianaPiñeres

Customer Success Manager Latam at ElectroNeek

The most valuable feature for me is when I encounter a company or a person, I can drop in their URL, and it pre-populates various details like address information and other contacts they might have.

Charles Dickens

President at iCIO, Inc

The feature that I find valuable is the customer 360-degree view and the marketing automation.

Kamal Ahmad

Director at Big Billion Ventures Pvt Ltd

For more quotes and insights, download the HubSpot CRM report

Its easy-to-navigate interface aids in delivering clear vision and organization, especially for sales and business management.

Sundus Ajmal

AWS Cloud Engineer at Accenture

Being able to pull reports in Salesforce Sales Cloud based on any of the fields that we have there and then building logic on those fields saves me time and also gives me visibility into what's going on with my teams across multiple departments, which is very helpful for us.

Jonny Katz

VP of Business Operations at PeerSpot

The Einstein Analytics and the inbuilt reporting are very useful for keeping track of pipeline movement.

NavinJacob

Chief Digital Officer at Cipher7

For more quotes and insights, download the Salesforce Sales Cloud report

Categories and Ranking

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Sales Cloud

Ranking in CRM

2nd

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

118

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of HubSpot CRM is 1.1%, down from 1.9% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.0%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Salesforce Sales Cloud	2.0%
HubSpot CRM	1.1%
Other	96.9%

CRM

Featured Reviews

reviewer2396643

Founder at a marketing services firm with 1-10 employees

Has streamlined customer interaction tracking but the pricing structure needs more flexibility

The biggest constraint with HubSpot CRM is their pricing. Their per-user pricing is on the higher side, and most of their enterprise contracts require a minimum one-year guarantee for any enterprise agreement. Because we are using a free module of HubSpot CRM, we certainly see some value in it. We have been willing to pay HubSpot CRM money in the past. We certainly see an ROI out of that. The constraint is that they require a year-long commitment of minimum number of users. Our number of users is lesser than the commitment that they require. They require minimum five users to be signed into HubSpot CRM. Normally within the organization, there are only two or three people who use it. From that point of view, the seat cost and annual commitment are some of the things where we currently don't see a lot of value in using it.

Read full review

Jonny Katz

VP of Business Operations at PeerSpot

Uses data-driven insights to improve workflows and highlights a need for simpler automation tools

Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Read full review

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Top Industries

By visitors reading reviews

Comms Service Provider

10%

Computer Software Company

10%

Performing Arts

10%

Manufacturing Company

11%

Computer Software Company

Financial Services Firm

Performing Arts

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	55
Midsize Enterprise	26
Large Enterprise	40

Questions from the Community

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

See all answers

What is your primary use case for Salesforce Sales Cloud?

Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...

See all answers

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Compared 6% of the time

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Compared 4% of the time

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Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 11% of the time

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Compared 9% of the time

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Compared 6% of the time

Campfire Interactive vs Salesforce Sales Cloud

Compared 4% of the time

Oracle CRM vs Salesforce Sales Cloud

Compared 3% of the time

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Product Reports

Buyer's Guide

HubSpot CRM

January 2026

Download HubSpot CRM product report

Buyer's Guide

Salesforce Sales Cloud

January 2026

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Salesforce Sales Cloud is a comprehensive tool lauded for its customization, ease of use, and integration capabilities. Its cloud-based nature offers seamless access and scalability, helping manage leads, opportunities, and workflows efficiently. Powerful reporting and dashboards enhance visibility and productivity.

Salesforce Sales Cloud serves as an essential aid for companies aiming to streamline sales processes. It integrates sales and marketing, manages customer data, and supports automation, which increases efficiency. Despite its expense and complex interface, its ability to forecast, track customer engagement, and automate key workflows stands out. Companies encounter challenges with system costs and integration issues, particularly regarding third-party applications and mobile functionality. Reporting and dashboards offer significant insights, although room for improvement exists. Licensing costs and storage fees are considerations for prospects, alongside the need for improved training and AI features. Users maximize the platform for sales pipeline management, forecasting, and operational analytics.

What are the most important features?

Customization: Tailor the platform to fit exact business objectives.
Integration: Seamlessly connect with apps and platforms, improving workflow.
Automation: Streamline lead management and workflows, reducing manual tasks.
Reporting and Dashboards: Gain insights for informed decision-making.
Cloud-based Access: Ensure scalability and accessibility from anywhere.

What benefits can users expect?

Enhanced Productivity: Automation and robust tracking improve efficiency.
Increased Sales Efficiency: Manage pipelines and opportunities seamlessly.
Better Forecasting: Advanced features provide valuable foresight into sales trends.
Operational Efficiency: Analytics and reporting fortify strategic planning.

Organizations across industries utilize Salesforce Sales Cloud from finance to healthcare for business development and CRM tasks. It is integral to managing accounts, leading pipelines, and aligning sales with marketing strategies. Firms improve customer relations and operational efficiency through its analytics and reporting capabilities.

Salesforce

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

HubSpot CRM vs. Salesforce Sales Cloud

February 2026

Free Report: HubSpot CRM vs. Salesforce Sales Cloud

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