Bigin by Zoho CRM vs HubSpot CRM comparison

Zoho and HubSpot are both solutions in the CRM category. Zoho is ranked #23 with an average rating of 8.0, while HubSpot is ranked #5 with an average rating of 8.3. Zoho holds a 0.7% mindshare in CRM, compared to HubSpot’s 1.1% mindshare. Additionally, 100% of Zoho users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

Bigin by Zoho CRM

Read 4 Bigin by Zoho CRM reviews

828 Views
828 Comparison Views

100% willing to recommend

HubSpot CRM

Read 49 HubSpot CRM reviews

1,841 Views
1,749 Comparison Views

98% willing to recommend

Bigin by Zoho CRM

HubSpot CRM

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Executive Summary

We performed a comparison between Bigin by Zoho CRM and HubSpot CRM based on real PeerSpot user reviews.

Find out in this report how the two CRM solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Bigin by Zoho CRM vs. HubSpot CRM Report (Updated: December 2025).

Buyer's Guide

Bigin by Zoho CRM vs. HubSpot CRM

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Bigin by Zoho CRM

Ranking in CRM

23rd

Average Rating

8.0

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

HubSpot CRM

Ranking in CRM

5th

Average Rating

8.2

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.7%, down from 0.9% compared to the previous year. The mindshare of HubSpot CRM is 1.1%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.1%
Bigin by Zoho CRM	0.7%
Other	98.2%

CRM

Featured Reviews

Vivek_Kumar@

Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner

Has supported lead and deal tracking for small businesses but lacks deeper customization options

The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.

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Kartikeya Prahlad

Sr Director of Global Inside Sales at a consultancy with 11-50 employees

Automation capabilities for creating workflows have streamlined processes

I am using HubSpot for the entire organization right now. In my current role, I'm using HubSpot for marketing, sales, and content The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable. All the automation features, where I can completely…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."

"We can add users and products to the workflows."

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."

"I rate Bigin by Zoho CRM nine out of ten."

"The product is user-friendly for sales personnel and other salespeople."

"It's highly reliable, and the flexibility it offers is noteworthy."

"The native integration with Outlook is something that I find really useful in HubSpot CRM."

"The initial setup process is straightforward."

"We get a good overview of where everything is in the pipeline."

"HubSpot CRM helps our company to organize and track a high number of leads easily."

"The most valuable feature is their marketing automation service and sales lead management."

"HubSpot CRM's most valuable features are that it is straightforward and it gives us most of the things that we need and it is easy to onboard with it. You don't need specific integrations with IT, which is very good. The learning curve for HubSpot CRM is quite easy."

More HubSpot CRM pros

Cons

"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."

"Zoho CRM needs to incorporate HRM."

"In HubSpot CRM there are many subscription models. Some things are limited compared to the subscription models. For example, I cannot track all the tasks that I have in CRM at once. I need to click on the specific deal to see what the task is. This could improve in the future."

"I believe it's tailored for companies that are well-lined up for inbound sales. They have rich content, and they can generate leads and capture leads on all the channels and websites, but if you are focusing on or depending on outbounds, it lacks the capabilities that are being offered by companies that focus on outreach, such as Salesloft or Outreach. It mainly lacks cadences for salespeople."

"This solution could be easier to use. You really have to be hands on in the beginning as its an in depth solution. It takes some time to learn how it works before you can start using it."

"HubSpot CRM should include better scanning of business cards and getting content in."

"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"An area to be improved in HubSpot CRM is its customization capabilities."

"It will make it easier for us to automate if HubSpot would put in a little bit of work on the properties."

More HubSpot CRM cons

Pricing and Cost Advice

Information not available

"Pricing is based on the number of users."

"We use a paid version of Hubspot and we have an annual license."

"We are using HubSpot CRM’s free version."

"The pricing is in a midrange if you line up the marketing tools."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The price of the solution could improve because it is expensive."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"I do not recall the particulars of the licensing fees."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

11%

Comms Service Provider

11%

Performing Arts

11%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What needs improvement with Bigin by Zoho CRM?

With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...

See all answers

What is your primary use case for Bigin by Zoho CRM?

In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...

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What advice do you have for others considering Bigin by Zoho CRM?

We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...

See all answers

What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

See all answers

What is your primary use case for HubSpot CRM?

We are a user of HubSpot CRM. We are not a customer because we use all the free modules of HubSpot CRM over the last years that we have used it. Because the CRM is free, we use the CRM. HubSpot CRM...

See all answers

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Product Reports

Buyer's Guide

CRM

January 2026

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Buyer's Guide

HubSpot CRM

January 2026

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Overview

Bigin by Zoho CRM is a streamlined CRM platform designed to meet the needs of small businesses, offering essential CRM functionalities with ease of use, enabling businesses to efficiently manage customer interactions and sales processes.

It operates as a lightweight CRM focusing on pipeline visibility and data-driven decision-making. Users can track deals, schedule follow-ups, and collaborate across teams, providing a simple yet effective way to enhance customer relationships. Bigin is acclaimed for its balance between robust features and simplicity. While it proves invaluable for small business operations, users indicate that enhancements in customization and scalability could elevate its utility further.

What are the standout features of Bigin by Zoho CRM?

Pipeline Management: Visualize and manage sales pipelines effectively.
Email Integration: Seamlessly integrate and manage email accounts.
Workflow Automation: Automate repetitive tasks to increase efficiency.
Mobile Access: Cloud-based accessibility from mobile devices.
Customizable Fields: Tailor fields to match business requirements.

What benefits or ROI should users expect?

Increased Efficiency: Streamlines sales processes, saving time.
Improved Collaboration: Facilitates better team communication.
Enhanced Decision-Making: Provides insights for informed choices.
Cost-Effectiveness: Affordable for small businesses.

Bigin by Zoho CRM is often used in small and medium enterprises needing straightforward CRM solutions without the complexities of larger systems. Industries such as retail, service-based businesses, and startups find its features particularly useful, helping teams focus on customer engagement and sales growth.

Zoho

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sample Customers

Information Not Available

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

Bigin by Zoho CRM vs. HubSpot CRM

December 2025

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