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Bigin by Zoho CRM vs HubSpot CRM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
27th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
HubSpot CRM
Ranking in CRM
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
50
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.6%, down from 1.0% compared to the previous year. The mindshare of HubSpot CRM is 1.3%, down from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.3%
Bigin by Zoho CRM0.6%
Other98.1%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"I rate Bigin by Zoho CRM nine out of ten."
"We can add users and products to the workflows."
"HubSpot CRM is easy to use compared to other solutions and anyone can use it."
"We switched to HubSpot CRM because the marketing tool was really good."
"It has nice features and matches our pipeline. Even in the free version, all of the features are available."
"If you're planning to use HubSpot CRM for marketing and sales support, it's a great tool, and you can automate what you view on every account, every day in the pipeline."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"The most valuable feature is their marketing automation service and sales lead management."
"It avoids creating duplicate records by updating Salesforce automatically when changes occur in HubSpot CRM."
"We can track clients through the system, which is a great feature. It supports cross-functional teams."
 

Cons

"Zoho CRM needs to incorporate HRM."
"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."
"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"HubSpot CRM integrations could be improved."
"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."
"The product's free version could have more integration and automation options."
"There is no option to remove duplicate constant contacts. They are not restricting duplicates."
"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."
"There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"The pricing could improve."
 

Pricing and Cost Advice

Information not available
"The price of the solution could improve because it is expensive."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"The pricing for this solution is user based. We're paying $39 to $45 per user."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"HubSpot CRM is affordable."
"There is a cost for the solution. However, I am not aware of the price."
"I do not recall the particulars of the licensing fees."
"The price of HubSpot CRM is expensive."
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908,877 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Construction Company
29%
Comms Service Provider
13%
Outsourcing Company
7%
Computer Software Company
5%
Construction Company
15%
Financial Services Firm
12%
Comms Service Provider
8%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise5
Large Enterprise9
 

Questions from the Community

What needs improvement with Bigin by Zoho CRM?
With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...
What is your primary use case for Bigin by Zoho CRM?
In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...
What advice do you have for others considering Bigin by Zoho CRM?
We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot CRM and other solutions. Updated: August 2026.
908,877 professionals have used our research since 2012.