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Bigin by Zoho CRM vs HubSpot CRM comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
26th
Average Rating
8.0
Reviews Sentiment
6.4
Number of Reviews
4
Ranking in other categories
No ranking in other categories
HubSpot CRM
Ranking in CRM
7th
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
51
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of September 2026, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.6%, down from 0.9% compared to the previous year. The mindshare of HubSpot CRM is 1.4%, down from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot CRM1.4%
Bigin by Zoho CRM0.6%
Other98.0%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Zoho Developer at KG CRM Solutions LLP - Zoho Authorized Partner
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
Sadiq H - PeerSpot reviewer
Campaign Specialist at a outsourcing company with 1,001-5,000 employees
Automation and integrated analytics have transformed how my team manages campaigns and deals
There are a couple of things which I would improve in HubSpot CRM. There are limitations with user limitations. I would want a feature where certain users do not need to export data and I want to be notified if anyone is exporting. That feature exists for a certain number of users, but it should also apply to lower-level users who should be notified as well. Second, the analysis and insights need to be provided on a weekly basis. For example, I would want to see that in this week we sent an email to a certain number of prospects, information about which was my highest open rate email campaign and which was my lowest engagement campaign, and insights from HubSpot AI that can be utilized. I would want to know which subject lines we gathered that received more attention as a form of data analytics information. Additionally, if I have one hundred contacts today and a couple of them are not active, for example, if eighty contacts are active and twenty contacts have never opened my email, I would want to trash them because they are not engaging. That kind of information would be very useful.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"With Bigin by Zoho CRM, we spent about a week for setup and within 15 days it was operational, requiring less than a month total for implementation."
"I rate Bigin by Zoho CRM nine out of ten."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"We can add users and products to the workflows."
"HubSpot CRM gives me all the features I've wanted and probably more than what I want, so I chose HubSpot CRM for my business."
"The support from HubSpot CRM is excellent; they're proactive, they reach back out to you, they make sure they get on the phone with you and will do anything they can to make sure you are successful."
"The automations that HubSpot provides, such as creating sequences and the playbooks they have, are valuable."
"The product is user-friendly for sales personnel and other salespeople."
"The interface is good."
"The feature that I find valuable is the customer 360-degree view and the marketing automation."
"It can fit into any customer ecosystem, starting with the most basic requirements and progressing to the most complex."
"Hubspot CRM also lets you make calls and send emails directly."
 

Cons

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Zoho CRM needs to incorporate HRM."
"Their commercial model based on slabs is not easily comprehensible. The sales representatives should be better equipped to explain the slab structure in a simpler manner."
"There is room for improvement in pricing. The pricing strategy that they have is way too clever."
"A better CRM can be achieved by providing more customization features. Some areas require improvement, particularly in enhancing customization options."
"I would prefer it to be easier to manage, or a bit simpler, with fewer options. It's nice to have so many options, but for some clients, having so many options may not be necessary, they can just customize accordingly."
"The price of HubSpot CRM is expensive."
"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."
"The only thing that was tough was that the functionality was very dependent on the licensing level. So there were many things I wanted to do, but then I'd have to add on different licenses or purchase different add-ons."
"The only problem with HubSpot at the moment is the pricing models."
"HubSpot CRM is easy to use compared to others solutions and anyone can use it. However, for enterprise companies, I would recommend Salesforce because it has established partners, can be more reliable, has more features, and has a more powerful integration with ERP modules which is important for enterprise companies. For multi-locations and multinational companies, Salesforce is one of the best."
 

Pricing and Cost Advice

Information not available
"We use a paid version of Hubspot and we have an annual license."
"The price of the solution could improve because it is expensive."
"Pricing is based on the number of users."
"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."
"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."
"HubSpot CRM is affordable."
"I do not recall the particulars of the licensing fees."
"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."
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Top Industries

By visitors reading reviews
Construction Company
27%
Comms Service Provider
15%
Outsourcing Company
10%
Retailer
5%
Construction Company
13%
Financial Services Firm
11%
Comms Service Provider
10%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business41
Midsize Enterprise5
Large Enterprise9
 

Questions from the Community

What needs improvement with Bigin by Zoho CRM?
With AI becoming prevalent, Bigin by Zoho CRM needs AI updates, which I heard they are working on. Additionally, their commercial model based on slabs is not easily comprehensible. The sales repres...
What is your primary use case for Bigin by Zoho CRM?
In my previous organization, we used Bigin by Zoho CRM for vendor onboarding, payments, and everything. In the present organization, we are only doing the billing. Since we are a very small organiz...
What advice do you have for others considering Bigin by Zoho CRM?
We are currently working on integrating Bigin by Zoho CRM with other applications, particularly an HR HRIS system, though this is planned for 2026 end. Bigin by Zoho CRM saves considerable time com...
What is your experience regarding pricing and costs for HubSpot CRM?
The cost is about the same price, currently charged monthly.
What is your primary use case for HubSpot CRM?
I would describe my main use case as evaluating a couple of tools and CRMs. We found HubSpot CRM very useful in terms of ease of use, automation, setting up the user journey, and database managemen...
What advice do you have for others considering HubSpot CRM?
HubSpot CRM is only available on cloud. HubSpot CRM doesn't support on-premises or hybrid deployment. On a scale of 1-10, this solution is rated as 7.
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot CRM and other solutions. Updated: September 2026.
914,889 professionals have used our research since 2012.