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Bigin by Zoho CRM vs HubSpot Sales Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Bigin by Zoho CRM
Ranking in CRM
25th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
3
Ranking in other categories
No ranking in other categories
HubSpot Sales Hub
Ranking in CRM
9th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the CRM category, the mindshare of Bigin by Zoho CRM is 0.9%, up from 0.7% compared to the previous year. The mindshare of HubSpot Sales Hub is 1.0%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
HubSpot Sales Hub1.0%
Bigin by Zoho CRM0.9%
Other98.1%
CRM
 

Featured Reviews

Vivek_Kumar@ - PeerSpot reviewer
Has supported lead and deal tracking for small businesses but lacks deeper customization options
The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages. For example, when a lead enters a system, we can automatically generate welcome emails. Once any modification in the lead is done, such as when it's qualified, we can send them qualified emails or acknowledgment emails based on the business pipeline. This user-friendly interface has helped my customers adapt quicker to Bigin by Zoho CRM as, after customization or completion of the project, I will make a Loom video to train the clients through the sessions, and through the Loom videos and SOPs, they can adapt easily to Bigin by Zoho CRM. They can also adapt to all the applications.
Mano Senaratne - PeerSpot reviewer
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"The pipeline management has helped to streamline the sales processes in that I can develop the business pattern where we can send automated emails and automated calls at different stages."
"We can add users and products to the workflows."
"I rate Bigin by Zoho CRM nine out of ten."
"HubSpot Sales Hub is useful for managing workflows."
"The solution has improved our workflow by providing a centralized solution. It is a one-stop solution that allows us to analyze the sales pipeline and plan activities for specific customers, giving us insights into our approach to prospects. The key improvements include the ability to cross-sell capabilities and identify conversion influencing factors, which we can use to convert customers."
"It provides efficient business forecasts."
"I like the tool's flexibility. It allows us to customize our sales cycle approach. However, this flexibility can be challenging, as there are many options to consider."
"The tool has improved my sales pipeline management. It allows me to track the progress of each sales cycle and receive alerts when a sales stage is ending, prompting me to take necessary actions. I can easily manage customer interactions, primarily through email, which are automatically associated with the corresponding lead or opportunity. This helps me forecast sales. Additionally, the tool offers other useful tools for marketing and email marketing activities."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
 

Cons

"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025."
"Zoho CRM needs to incorporate HRM."
"Bigin by Zoho CRM is a very limited application; we cannot customize it as we want."
"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."
"It would be good if there were sort of more templated processes offered by the tool since this is an area where the product has shortcomings."
"When it comes to the UI part of the product, it looks very novice and definitely not something meant for an enterprise-grade level business."
"The solution should have more integration options."
"I think AI-driven features would be great. For example, if it could make recommendations and suggestions for each user, like when to reply or what to say, that would be a great asset in a CRM. This could help sales reps close deals faster, which is crucial."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"There is room for improvement in the dashboard. If we can actually connect it to maybe a Power BI or some dynamic reporting tool where we can actually slice and dice, that would be really great."
 

Pricing and Cost Advice

Information not available
"The tool's licensing offers value."
"We have to pay for licenses. They are not expensive."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"The solution is very affordable from the perspective of the features."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
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Top Industries

By visitors reading reviews
No data available
University
14%
Educational Organization
13%
Computer Software Company
10%
Performing Arts
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business14
Midsize Enterprise4
Large Enterprise3
 

Questions from the Community

What do you like most about Bigin by Zoho CRM?
We can add users and products to the workflows.
What needs improvement with Bigin by Zoho CRM?
The user interface is too modular and fragmented, posing challenges. The UI could be much better by the year 2025.
What is your primary use case for Bigin by Zoho CRM?
I am not currently using Bigin by Zoho CRM ( /products/bigin-by-zoho-crm-reviews ), but I have used it in a previous company for about five years. I often recommend Bigin by Zoho CRM ( /products/bi...
What do you like most about HubSpot Sales Hub?
It provides efficient business forecasts.
What is your experience regarding pricing and costs for HubSpot Sales Hub?
The solution is affordable, though the pricing structure includes a base payment for the sales part. The sales component is somewhat expensive, making the overall cost higher compared to some other...
What needs improvement with HubSpot Sales Hub?
There are areas that could be improved in terms of custom reporting. The associated lists feature, while new, has certain limitations when exporting data. Some features cannot be linked to custom r...
 

Overview

 

Sample Customers

Information Not Available
digimind, easyrecrue, software2, subaru, suzuki, Huif
Find out what your peers are saying about Bigin by Zoho CRM vs. HubSpot Sales Hub and other solutions. Updated: September 2025.
869,785 professionals have used our research since 2012.