Acumatica vs HubSpot CRM comparison

The compared Acumatica and HubSpot solutions aren't in the same category. Acumatica is ranked #6 in CE , with an average rating of 10.0, and holds a 3.0% mindshare in the category. HubSpot is ranked #5 in CRM , with an average rating of 8.3, and holds a 1.6% mindshare. Additionally, 66% of Acumatica users are willing to recommend the solution, compared to 98% of HubSpot users who would recommend it.

Acumatica

Read 3 Acumatica reviews

633 Views
190 Comparison Views

66% willing to recommend

HubSpot CRM

Read 49 HubSpot CRM reviews

1,350 Views
1,283 Comparison Views

98% willing to recommend

Acumatica

HubSpot CRM

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Executive Summary

We performed a comparison between Acumatica and HubSpot CRM based on real PeerSpot user reviews.

Find out in this report how the two Cloud ERP solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Acumatica vs. HubSpot CRM Report (Updated: September 2024).

Buyer's Guide

Acumatica vs. HubSpot CRM

September 2024

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Acumatica

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Cloud ERP (6th)

HubSpot CRM

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

CRM (5th)

Mindshare comparison

Acumatica and HubSpot CRM aren’t in the same category and serve different purposes. Acumatica is designed for Cloud ERP and holds a mindshare of 3.0%, up 2.0% compared to last year.
HubSpot CRM, on the other hand, focuses on CRM, holds 1.6% mindshare, down 1.7% since last year.

Cloud ERP Market Share Distribution
Product	Market Share (%)
Acumatica	3.0%
Oracle Fusion Cloud ERP	21.0%
NetSuite ERP	19.2%
Other	56.8%

Cloud ERP

CRM Market Share Distribution
Product	Market Share (%)
HubSpot CRM	1.6%
Microsoft Dynamics CRM	4.4%
SAP CRM	3.9%
Other	90.1%

CRM

Q&A Highlights

Chuck Peterson

Chief Executive Officer at West Coast Corp

Aug 18, 2023

Which solution do you prefer: Acumatica or HubSpot CRM?

Choosing between Acumatica and Hubspot CRM depends on your organization's requirements or needs. If you are a mid-market or enterprise organization that needs a comprehensive CRM solution with a wide range of features, Acumatica could be a good choice. If you are an SMB looking for an affordable and easy-to-use CRM solution, HubSpot CRM may be worth considering. Here are some of the pros and cons of Acumatica and Hubspot CRM: Acumatica Pros: Wide range of features Scalable Integrates with other systems Strong security Cons: More expensive More complex to use HubSpot CRM Pros: Affordable Easy to use Good marketing automation features Strong integration with other HubSpot products Cons: A more limited set of features Not as scalable as Acumatica Not as strong security

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Featured Reviews

Steven-Parker

CEO at Cottingham Ltd

Focused on inventory and accounting production; valuable inventory control and sales recording

The Acumatica features I found most valuable are inventory control and sales recording Additional features I would like to see in the next release are more flexible reporting options. I would specifically benefit from the ability to create comparative reports for many months instead of having to…

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Charles Dickens

President at iCIO, Inc

Effortlessly manage relationships with seamless contact data integration

The primary area to improve is creating deployable packages. When I buy into HubSpot, I have a list of checks, however, I am left to figure out how to use it. I start with a budget, and it's just a persistent sales demand. HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality. It is important to be clear about what it doesn't provide or what else is needed. I can outfit myself with my own tools or other options as I evaluate the board. They are building businesses for themselves. However, there's always a limiting function encountered. Understanding limitations upon entry would be beneficial so I don't constantly stumble upon unknown constraints. A package covering everything in a particular area without requiring the entire purchase would be excellent.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The way everything integrated well with everything else was most valuable. We had one solution for everything, from the first phone call down to follow-up visits for wholesale callers and for just regular purchases."

"This solution supports multiple branches."

"It has nice features and matches our pipeline. Even in the free version, all of the features are available."

"Ease of use is the most essential feature for us. HubSpot is intuitive, so you can learn everything just by exploring and trying it out yourself. The user interface is straightforward, and it's easy to pick that up."

"The features are superior, as few others can reach that level."

"The permission system is great, so you can really decide who gets what permissions."

"The feature that I find valuable is the customer 360-degree view and the marketing automation."

"What I like most about HubSpot CRM is the ability to track how an interaction goes along the pipeline. I also like that you can use HubSpot CRM to schedule when you want a particular email to go out. Another valuable feature of the solution is having all your client information in a consolidated database."

"We can track clients through the system, which is a great feature. It supports cross-functional teams."

"HubSpot CRM helps our company to organize and track a high number of leads easily."

More HubSpot CRM pros

Cons

"We should be able to personalize it for the company. There should be more customization of the pages so that they seem more like a company rather than as an outside company. We should be able to change company images and things like that and do this kind of personalization."

"The solution doesn't have features to break down the structure for multiple people in the project."

"For support, we go through a distributor, and the support we receive from them is much better than what we would from Acumatica directly. When we went to Acumatica support directly, we were not happy with it."

"HubSpot CRM could improve by combining additional functions within the organization, such as operations because it's heavily focused on sales and marketing. This makes sense since that is what it is for, but if had integrations with other solutions or additional dashboards that would be good."

"We found that automated emails were challenging to manage in the tool. While the feature allows you to create dynamic email templates, it was difficult to tweak and fetch data associated with different objects, such as contacts and custom objects."

"They need better UX or templates to change the mood or the look and feel."

"An area to be improved in HubSpot CRM is its customization capabilities."

"HubSpot should establish some pre-deployable packages that, when contracted, offer basic functionality."

"They are trying to make it better by adding agent.ai to HubSpot, however, it's in a very early stage."

"The only challenge with the solution is that it captures data in a raw manner, so organizing that information is still left to the administrator or the user, and they need to organize it into structured fields."

"There is a limitation with the integration with other tools or workflows."

More HubSpot CRM cons

Pricing and Cost Advice

"It is very expensive for a small business. If you're a small business, it is not a very good solution in that aspect, but if you are big and have more manufacturing, it is well worth it. It comes with the ability to integrate with one website. We had to modify ours. We customized it so that we could do hundreds of websites. In Texas, I believe that we were the only one ever to be integrated with hundreds of websites. So, the development of our API probably cost us a hundred grand, and then there would be maintenance. That's all outside of the standard licensing fee."

"Pricing is based on the number of users."

"It's in the upper range. If 10 represents the most expensive, I'd rate it a 7 out of 10. Its price also depends on the size of your team."

"There are a few licensing payment models, such as annual or monthly. The solution is modular, which means that if you need a specific capability or function within the organization, you can purchase it specifically and you don't have to purchase something that is only utilized by 20 percent of the organization."

"The pricing is in a midrange if you line up the marketing tools."

"The pricing is reasonable."

"We are using HubSpot CRM’s free version."

"HubSpot CRM has a free version, which is why small companies prefer it. The paid version of this software needs to be priced better."

"The price of HubSpot CRM is expensive."

More HubSpot CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

17%

Healthcare Company

10%

Construction Company

Media Company

Computer Software Company

13%

Performing Arts

11%

Comms Service Provider

10%

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	39
Midsize Enterprise	5
Large Enterprise	8

Questions from the Community

What do you like most about Acumatica?

This solution supports multiple branches.

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What needs improvement with Acumatica?

When I logged into project accounting, I found that the solution didn't have features to break down the structure for multiple people in the project. I think it's hard for the construction companie...

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What is your primary use case for Acumatica?

The user interface has many features like Multi-company and Multi-Currency. In the costing method, the warehouse is a critical port; you cannot find it in any other software, so it's helpful.

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What do you like most about HubSpot CRM?

The best thing about HubSpot is its clear workflow. Anyone can understand the flows of your contacts, your emails, their delivery dates, and the reasons behind their movements.

See all answers

What is your experience regarding pricing and costs for HubSpot CRM?

The cost is about the same price, currently charged monthly.

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What is your primary use case for HubSpot CRM?

I use Segment, mainly Segment. We use CRM, usually HubSpot CRM. Some clients use HubSpot CRM and Zoho CRM. Different clients use different kinds of CRM, but we don't use them. We mostly focus on ma...

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Comparisons

Salesforce Sales Cloud vs Acumatica

Compared 25% of the time

Zoho CRM vs Acumatica

Compared 21% of the time

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monday.com for Enterprise vs HubSpot CRM

Compared 14% of the time

Attio vs HubSpot CRM

Compared 11% of the time

Odoo vs HubSpot CRM

Compared 9% of the time

Affinity vs HubSpot CRM

Compared 8% of the time

Salesforce Sales Cloud vs HubSpot CRM

Compared 7% of the time

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Product Reports

Buyer's Guide

Cloud ERP

August 2025

Download Acumatica product report

Buyer's Guide

HubSpot CRM

September 2025

Download HubSpot CRM product report

Overview

Acumatica is the world’s fastest-growing provider of cloud business management software, with the industry’s highest customer satisfaction rating. And that’s not a coincidence. We offer a unified, modern business management platform designed to help today’s small and medium-sized businesses connect every facet of their operations. With Acumatica, the information you need to make critical decisions is right at your fingertips, wherever you are. Our technology and licensing are designed to be flexible and growth-friendly—adapting gracefully to the changing needs of growing businesses and freeing you up to focus on delighting more customers.

Acumatica

HubSpot CRM is a comprehensive customer relationship management software that helps businesses manage their sales, marketing, and customer service activities. It offers a wide range of features, including contact management, email tracking, deal tracking, and task management.

With its intuitive interface and easy-to-use tools, HubSpot CRM allows users to streamline their sales processes, track customer interactions, and improve overall productivity. It also integrates seamlessly with other HubSpot products, such as marketing automation and customer service, providing a complete solution for businesses of all sizes.

Whether you're a small startup or a large enterprise, HubSpot CRM can help you organize and grow your customer relationships.

HubSpot

Sample Customers

Additive-X, Carlson-LaVine Inc, Cornell Cooperative Extension, Alpha Insulation and Waterproofing, Dukathole Group, Eagle Fence Distributing, Clive Coffee

digimind, easyrecrue, software2, subaru, suzuki

Buyer's Guide

Acumatica vs. HubSpot CRM

September 2024

Free Report: Acumatica vs. HubSpot CRM

Find out what your peers are saying about Acumatica vs. HubSpot CRM and other solutions. Updated: September 2024.

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