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LeadSquared vs Salesforce Sales Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
30th
Average Rating
7.6
Reviews Sentiment
7.0
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
Salesforce Sales Cloud
Ranking in CRM
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
118
Ranking in other categories
Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (2nd)
 

Mindshare comparison

As of February 2026, in the CRM category, the mindshare of LeadSquared is 0.8%, up from 0.7% compared to the previous year. The mindshare of Salesforce Sales Cloud is 2.0%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Salesforce Sales Cloud2.0%
LeadSquared0.8%
Other97.2%
CRM
 

Featured Reviews

Kauhslendra  Singh - PeerSpot reviewer
Business Development Manager at Drishti IAs
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
Jonny Katz - PeerSpot reviewer
VP of Business Operations at PeerSpot
Uses data-driven insights to improve workflows and highlights a need for simpler automation tools
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs to be made extremely more user-friendly. For new people using Salesforce Sales Cloud, there is a steep learning curve. Additionally, giving non-admins the ability to make changes on the fly is something that I feel is necessary. Currently with Salesforce Sales Cloud, you need to have a consultant. It's hard to build the flows or workflows. Making it easier for that end-user who's not so technically minded to help themselves is essential. I choose seven out of ten because I think you need a consultant or a consulting company to help you build it out. Certain changes should be made much easier and more user-friendly where an admin can do it. The automation processes need to be much simpler. If you're looking at other tools out there, for example SalesLoft or HubSpot, it's much easier to build those workflows and do automation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"There are many extremely useful features."
"The best features of the solution are its performance and stability."
"Salesforce is a very powerful tool which helps us to build that through tools like Process Builder or Flows, or even write code to achieve these scenarios."
"The user interface is pretty simple."
"You can adapt Salesforce for all customer needs."
"The most valuable features of Salesforce Sales Cloud are ease of use. It is very simple for the sales team to use. You can integrate it with a lot of other systems."
"Salesforce is very user-friendly, which makes it effortless to track business management reports."
"On the high level, it's all about managing the clients, managing the opportunities around those clients, managing the tasks, calls, activities, all those things."
 

Cons

"The notifications and workflow management can be improved in LeadSquared."
"The solution can get quite expensive, especially as you add more users."
"The solution’s UI could be more user-friendly."
"The solution's report section is not very capable and could be improved."
"I need to do a lot of customization to implement an ERP solution for an energy and utilities client versus a BFS client. Salesforce should look at the common customizations each client wants and see how much of that can be standardized into industry-specific specific solutions. That would speed up implementation, so we don't need to go through the same steps a hundred times. Salesforce could do it once and put it out for the rest of the clients to use it."
"There are also certain restrictions on the reports in terms of the number of records. Ideally, that should be removed."
"I don't like the way parent-child relationships work in transactions between records in Salesforce Sales Cloud. NetSuite is a little bit more user-friendly in that sense. Salesforce Sales Cloud requires that you build everything from scratch. I don't like that. It leaves a lot of thinking and solutions to the consultants and the process is more prone to errors."
"It does not include a professional accounting system, it is operations and it is CRM. It is not capable of accounting things."
"There are things that could be improved with respect to file sharing. There is a limited file size."
"Salesforce must build some connectors and features to make integrations easier."
"Its reporting capabilities can be improved. Its reporting interface should be improved to personalize reports."
"It could have a more user-friendly interface."
 

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"We have an annual renewable license for LeadSquared."
"LeadSquared is not as costly as other CRM solutions."
"Implementation and add-ons may be additional costs."
"The price of the product is very high. I rate the product price a ten on a scale of one to ten, where one means low price, and ten means expensive."
"It's expensive, storage being the most costly aspect."
"We must pay for the licenses."
"Price-wise, the product does not fall under the category of cheaply priced products."
"The licensing fees are reasonable."
"The price of Salesforce Sales Cloud could be reduced. It is expensive."
"There is a license required to use this solution and the price is expensive. It could be reduced."
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Top Industries

By visitors reading reviews
No data available
Manufacturing Company
11%
Computer Software Company
9%
Financial Services Firm
8%
Performing Arts
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business55
Midsize Enterprise26
Large Enterprise40
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What do you like most about Salesforce Sales Cloud?
The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.
What needs improvement with Salesforce Sales Cloud?
Salesforce Sales Cloud can be improved in several areas. First, the UI is an area for enhancement. Even though they've launched Lightning, it's clunky at times with page load speeds. It also needs ...
What is your primary use case for Salesforce Sales Cloud?
Salesforce Sales Cloud serves as our primary tool for our sales team and reviews team to document and keep all our information in one place as a source of truth. We use it to manage our business pr...
 

Also Known As

No data available
Sales Cloud, SFDC, Salesforce
 

Overview

 

Sample Customers

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Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group
Find out what your peers are saying about LeadSquared vs. Salesforce Sales Cloud and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.