LeadSquared vs Salesforce Sales Cloud comparison

LeadSquared and Salesforce are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Salesforce is ranked #2 with an average rating of 8.2. LeadSquared holds a 0.8% mindshare in CRM, compared to Salesforce’s 8.1% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 94% of Salesforce users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

425 Views
238 Comparison Views

80% willing to recommend

Salesforce Sales Cloud

Read 115 Salesforce Sales Cloud reviews

4,029 Views
1,918 Comparison Views

94% willing to recommend

LeadSquared

Salesforce Sales Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

Salesforce Sales Cloud and LeadSquared compete in the CRM market. Salesforce has the upper hand with its superior customer support and extensive integration options, while LeadSquared stands out for its unique features despite pricing considerations.

Features: Salesforce Sales Cloud provides robust CRM functionalities, seamless integration with third-party applications, and advanced analytics. LeadSquared offers exceptional lead management, marketing automation, and intuitive workflows.

Room for Improvement: Salesforce Sales Cloud could improve its pricing model for smaller businesses, simplify its user interface, and enhance customization options without technical intervention. LeadSquared could enhance its reporting and analytics features, expand integration capabilities, and provide more personalized customer support.

Ease of Deployment and Customer Service: Salesforce Sales Cloud offers comprehensive support and a reliable deployment model that assures successful implementation. LeadSquared provides straightforward cloud-based deployment and customer service designed for fast adoption.

Pricing and ROI: Salesforce Sales Cloud has higher setup costs but promises significant ROI through customization and scalability. LeadSquared offers a more economical setup, appealing to budget-conscious businesses, with efficient ROI through targeted features.

To learn more, read our detailed LeadSquared vs. Salesforce Sales Cloud Report (Updated: June 2025).

Buyer's Guide

LeadSquared vs. Salesforce Sales Cloud

June 2025

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Helped 860,168 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

31st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Salesforce Sales Cloud

Ranking in CRM

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

115

Ranking in other categories

Opportunity Management (1st), Sales Force Automation (1st), Conversation Intelligence Software (3rd)

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. The mindshare of Salesforce Sales Cloud is 8.1%, down from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

Read full review

Greg-Lythe

CTO at Amulets Hotkey

A feature-rich platform that helps to track sales and gather customer information

My age-old complaint with Salesforce Sales Cloud is that it has to be refreshed because it's a cloud-based system. If you make any updates, you have to refresh and save because you're fundamentally looking at what's running in the cloud. It can be slow since you constantly refresh and save the screen. If you were running a local application, like a local CRM system, as you input anything, it would be more seamless. It's like using Excel—you don't have to save every single time you enter new details into a cell because it knows it's a local copy. With a cloud-based system like the tool, changing requires refreshing and saving, which can be tedious.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"Contact records are most valuable."

"The user interface is pretty simple."

"You can adapt Salesforce for all customer needs."

"One of the most valuable features is the automation of Sales Cloud. It gives us the ability to easily—without the use of coding—create automation in order for us to do our work a lot more efficiently, whether it's notification reminders or certain automatic processes. There are a lot of things that Sales Cloud can do that, in my opinion, make everyone's jobs a whole lot easier and give them the visibility they need when they require it, when talking to customers and prospecting. It makes the account management process easier as well."

"This solution offers a good user experience. It is easy to learn and use, even for those who are using it for the first time."

"The company wants to implement the idea of democracy within IT. As an end user, you can do a lot by yourself, so you do not have to write code. The idea is that they go for low-code and they use flow. It's possible to update records and do things like automation without writing real codes. I think this is one of the advantages of the solution."

"Suitable for all sizes of organizations."

"Salesforce is such a widespread software in terms of what it can do and its scope. Theoretically, you can run a whole company off of it. There are many valuable features, such as reporting and analytics. You can customize almost the whole environment is what appeals to so many companies the most."

More Salesforce Sales Cloud pros

Cons

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"The notifications and workflow management can be improved in LeadSquared."

"The built-in functionality is a little dated."

"The developer console might be enhanced."

"Sales Cloud could be improved with more training. In general, the training is very good, but you have to really seek out some good options in order to upskill yourself. Another thing, which could also be a benefit, is that Sales is very customizable. If you move from one organization to another, you can see your Salesforce as before, but their Sales Cloud may look completely different from what you're used to. It's not like Microsoft Excel or Trello, where the layout and all the functions are the same. Because it's so customizable, I feel like there is a bit of a learning curve when you inherit another Sales Cloud instance. To be honest, I think that's the beauty of Salesforce because you can customize it so much to fit your needs as a company. It follows your processes and use cases in order for you to get the most out of the system itself."

"The licensing price could be cheaper."

"I would like to see licensing fees reduced in the next release."

"It is very clunky. Its interface can be more user-friendly. There is always way too much information going on in Salesforce. It puts too much on your screen. It gives you every piece of information in the world, whereas I need less. It would be nice for it to be cleaned up a bit."

"It might be easier if there were better integration with other sales systems or clouds that are not powered by Salesforce. For example, when we work with partners, such as Amazon or any other major tech company, sometimes we collaborate to develop a sales lead."

"The cost of this solution could be improved."

More Salesforce Sales Cloud cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"The overall price of Salesforce Sales Cloud could be better, it is more expensive than other competitors. There is an annual license for Salesforce Sales Cloud."

"You need to pay for the license per user per month. For example, you need to pay $100 per user. If you have 200 users using your Salesforce, that would be multiplied by a hundred, that's $20,000 per month and a quarter million per year."

"Not the cheapest"

"Its license is expensive. It is probably a lot more than smaller solutions. It is around £500 a month, but I don't know how many licenses we have."

"It's expensive, storage being the most costly aspect."

"Sales Cloud is quite expensive."

"We must pay for the licenses."

"The tool's pricing is based on the number of users. It has a different pricing for 0-100 and another for 100-500 users."

More Salesforce Sales Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

20%

Media Company

10%

Comms Service Provider

Financial Services Firm

Educational Organization

42%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Sales Cloud?

The features of Sales Cloud most useful for testing and running email campaigns are highly valuable.

See all answers

What needs improvement with Salesforce Sales Cloud?

With today's generative AI capabilities like ChatGPT ( /products/chatgpt-reviews ), it should be possible to directly communicate with the software rather than navigating through the entire system ...

See all answers

What is your primary use case for Salesforce Sales Cloud?

I generally use Salesforce Sales Cloud ( /products/salesforce-sales-cloud-reviews ) for our sales process, setting up the entire opportunity lifecycle from lead generation to contract closure. It h...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

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Microsoft Dynamics CRM vs Salesforce Sales Cloud

Compared 25% of the time

SAP CRM vs Salesforce Sales Cloud

Compared 24% of the time

Oracle CX Sales vs Salesforce Sales Cloud

Compared 6% of the time

Camunda vs Salesforce Sales Cloud

Compared 4% of the time

Siebel CRM vs Salesforce Sales Cloud

Compared 4% of the time

More Salesforce Sales Cloud Competitors

Product Reports

Buyer's Guide

CRM

June 2025

Download LeadSquared product report

Buyer's Guide

Salesforce Sales Cloud

June 2025

Download Salesforce Sales Cloud product report

Also Known As

No data available

Sales Cloud, SFDC, Salesforce

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Sales Cloud is a comprehensive CRM platform designed for efficient lead management, sales forecasting, and customer engagement, offering extensive customization and cloud-based accessibility.

Aimed at enhancing business efficiency, Salesforce Sales Cloud supports core business processes like CRM, lead and opportunity management, sales forecasting, and customer engagement. Its robust integration capabilities allow seamless connectivity with ERP systems and various applications. The platform offers pipeline tracking, process automation, and advanced sales cycle management. Users appreciate its cloud-based accessibility, allowing teams to operate remotely and manage sales operations effectively. However, users highlight concerns about its complexity, cost, and the need for a more intuitive interface.

What features does Salesforce Sales Cloud offer?

Customization: Tailor the CRM to meet specific business requirements.
Robust Reporting: Comprehensive analytics and data insights.
Lead Management: Efficiently manage and convert leads.
API Integration: Seamless connectivity with multiple applications.
Cloud Accessibility: Work from anywhere with cloud-based access.

What benefits should be evaluated in Salesforce Sales Cloud reviews?

Enhanced Productivity: Streamline sales processes with automation.
Improved Collaboration: Facilitate team coordination and client engagement.
Accurate Forecasting: Make informed decisions with reliable sales forecasts.
Flexibility: Accommodate diverse industry needs with ease.
Legacy System Integration: Efficiently update and integrate with existing systems.

Salesforce Sales Cloud is widely implemented across industries such as finance, healthcare, and retail, supporting sales teams in tracking and managing sales operations. Its use extends to reporting, collaboration, and enhancing client interactions, allowing companies to tailor Salesforce to meet industry-specific requirements efficiently.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

Coca-Cola Enterprises, Kuoni Global Travel Services, Financial Times, Just Eat, Jobsite, H.R. Owen, PlayerLayer, O2, DMGT, Philips, Xtreme.ie, Business Stream, Remote Asset Management, Dialogue Group

Buyer's Guide

LeadSquared vs. Salesforce Sales Cloud

June 2025

Free Report: LeadSquared vs. Salesforce Sales Cloud

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