LeadSquared Reviews

Name: LeadSquared
Brand: LeadSquared
Rating: 3.9 (5 reviews)

Vendor: LeadSquared

3.9 out of 5

5 reviews
83% willing to recommend

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What is LeadSquared?

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

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LeadSquared is the #9 ranked solution in top Marketing Automation solutions and #33 ranked solution in top CRM solutions. PeerSpot users give LeadSquared an average rating of 7.8 out of 10. LeadSquared is most commonly compared to Microsoft Dynamics CRM: LeadSquared vs Microsoft Dynamics CRM.

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CRM

January 2026

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Featured LeadSquared reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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Kauhslendra Singh

Business Development Manager at Drishti IAs

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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PriyankaShah

Digital Marketing &Transformation Specialist at Bajaj Auto Limited

The solution’s integration capabilities are very good. Recommending the solution to other users depends on the organization's budget and future aspirations. It also depends on how the organization wants to integrate the solution with the marketing cloud and its technology stack. I would recommend LeadSquared to a small organization that doesn't have an infrastructure in place. Overall, I rate the solution a seven out of ten.

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LeadSquared mindshare

Product category:

As of January 2026, the mindshare of LeadSquared in the CRM category stands at 0.7%, down from 0.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
LeadSquared	0.7%
Microsoft Dynamics CRM	2.5%
SAP CRM	2.2%
Other	94.6%

CRM

Key learnings from peers

Last updated Jan 25, 2026

Valuable Features

LeadSquared offers valuable features like comprehensive CRM capabilities, user-friendly interface, and seamless integration with existing systems. It provides easy initial setup, scalability, and reliability. Customization options cater to specific requirements. Users enjoy enhanced lead management, efficient categorization, and automation for status updates. Ongoing developments include auto WhatsApp messages, chatbot functionalities, and advanced AI-driven reporting. Features vary by pricing levels, ensuring flexibility and tailored experiences for diverse needs.

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The most valuable feature of LeadSquared is the customization."

Room for Improvement

LeadSquared could enhance notifications and workflow management. Adding AI and ML for automated query responses could be beneficial. Users feel there's potential for improvement in handling holidays and planning manipulation. The interface might be more intuitive, and the report section could offer stronger capabilities. High costs as users increase are noted.

"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."

Pricing

LeadSquared pricing is structured per user, with an annual renewable license. The cost is about 30 euros per month per user. Additional fees may apply for services like SMS notifications. Enterprise users find the pricing moderate, aligning with industry standards, though costs can increase with a higher number of users. While not as expensive as competing CRM solutions, for large-scale deployments, alternatives like SAP or Dynamics may offer better value.

"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"The license is paid yearly, and it is about 30 euros per month per user."

Popular Use Cases

Marketing teams utilize LeadSquared for managing people, sales, and organizational tasks including invoices and holidays. It serves as a central CRM system capturing leads across multiple platforms, facilitating lead management in areas like auto sales and real estate. By collecting and storing lead details, sales teams can efficiently contact potential clients. Many organizations employ LeadSquared for loan origination system implementation, aiding in customer queries related to real estate projects or loan processing.

Service and Support

LeadSquared's customer service is rated an eight out of ten. Users often reach out to technical support, finding the team friendly and responsive. While responses are immediate, resolution of issues may take 10 to 15 days. Assistance levels generally satisfy users, with the support team being quick to engage and helpful in addressing queries. Customer support is described as quite good by many users, highlighting positive interactions.

Deployment

LeadSquared's initial setup is straightforward, benefiting from its cloud-based nature. Users found the process uncomplicated and noted that it mainly involved data population. While some data elements, such as currency, were missing, users still managed deployment in about one month with minimal help. They rate the ease of the setup between six and a half to seven out of ten, indicating a relatively smooth experience.

Scalability

LeadSquared demonstrates high scalability, noted for positively impacting companies' growth. While some suggest it may not suit larger firms due to expense, several organizations have expanded their user base from dozens to hundreds successfully. Ratings consistently highlight its effectiveness in scaling, often scoring eight out of ten. Users commend its ability to handle increased demand, making it a favored choice despite cost considerations for larger enterprises.

Stability

LeadSquared is described as stable by users. It is noted for being quick, without bugs or glitches, and doesn't crash or freeze, making it reliable. Users rate its stability from five to eight out of ten, with most finding it very stable.

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

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LeadSquared customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

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CRM

Marketing Automation

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LeadSquared Reviews Summary
Author info	Rating	Review Summary
Associate Technology Consultant at a tech vendor with 10,001+ employees	4.5	I've used LeadSquared for 1.5 years for lead management and loan origination; it's stable, scalable, improves sales engagement, and offers useful automation features, with solid customer support and ROI, making it a strong choice in its category.
Business Development Manager at Drishti IAs	4.0	I find LeadSquared's easy-to-understand user interface to be its most valuable feature, though I believe the report section needs improvement. I haven't considered or used other solutions and there's no specific deployment or cloud provider noted.
Digital Marketing &Transformation Specialist at Bajaj Auto Limited	3.5	LeadSquared serves as our central CRM, effectively capturing and storing leads. Its valuable customization aligns with our budgetary needs, although the UI could be more user-friendly. Cost-effective compared to Salesforce, it enhances our customer marketing efforts.
Owner at Arsium	3.5	I use LeadSquared for managing sales and planning, finding it easy to set up and scalable. It's stable, and support is helpful, but some planning features are lacking, and costs rise with more users. ROI remains unobserved.
Vice president at AKC Data Systems	4.0	No summary available

LeadSquared Reviews

What is LeadSquared?

Featured LeadSquared reviews

LeadSquared mindshare

Valuable Features

Room for Improvement

Pricing

Popular Use Cases

Service and Support

Deployment

Scalability

Stability

Compare LeadSquared with alternative products

Learn more about LeadSquared

LeadSquared customers

Related questions

Product Categories

Popular Comparisons