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LeadSquared vs Salesforce Marketing Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.0
LeadSquared enhances ROI with automation, boosts conversion rates by 37%, improves productivity, and saves 60%-70% of time.
Sentiment score
6.0
Users report improved efficiency and satisfaction with Salesforce Marketing Cloud, despite challenges in directly measuring ROI.
We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The conversion rates, too, are better; they used to be lower, but they are now up by 30 to 35%.
Gtm Operator, Lead Generator at 404Minds Technologies
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
Consultant at SNDT
 

Customer Service

Sentiment score
7.3
LeadSquared's customer service is praised for its responsiveness, flexibility, and user-friendly interface, despite slow issue resolution.
Sentiment score
6.2
Salesforce Marketing Cloud support varies, with Premium support rated high, but improvements needed in response time and documentation.
Customer support for LeadSquared is responsive and helpful.
Gtm Operator, Lead Generator at 404Minds Technologies
Customer support could be improved, especially for new features.
Practice Manager at Katzion
Salesforce customer service is excellent.
Lead BSA at cloudperitus
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
Consultant at SNDT
 

Scalability Issues

Sentiment score
7.0
LeadSquared excels in scalability, efficiently supporting growth and robust sales management, despite higher costs for large enterprises.
Sentiment score
7.7
Salesforce Marketing Cloud offers scalable multi-business architecture, ideal for large organizations, despite cost challenges for smaller entities.
The scalability of Salesforce is very good.
Practice Manager at Katzion
On a scale of one to ten, I rate its scalability at 9.5.
Lead BSA at cloudperitus
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
Senior Consultant at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
8.0
LeadSquared is highly reliable and stable, with minimal bugs and occasional short downtimes during specific weather conditions.
Sentiment score
8.2
Salesforce Marketing Cloud is highly stable, with reliable uptime, minimal bugs, and efficient issue notifications, inspiring user confidence.
LeadSquared is stable overall, but I have faced downtime a couple of times, usually during rain or similar events, lasting for two to three minutes.
Gtm Operator, Lead Generator at 404Minds Technologies
Salesforce Marketing Cloud is highly stable.
Practice Manager at Katzion
The maximum downtime I faced was about two to three hours.
Consultant at SNDT
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
Senior Consultant at a tech vendor with 10,001+ employees
 

Room For Improvement

LeadSquared needs to enhance various features, address user issues, improve automation, and reduce costs for better user satisfaction.
Salesforce Marketing Cloud needs better user management, analytics, integration, support, personalization, AI, cost efficiency, and user-friendly interfaces.
I think we have workflows, but they are lacking compared to platforms such as GHL and others.
Gtm Operator, Lead Generator at 404Minds Technologies
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
Lead BSA at cloudperitus
Overall, I know there are lots of features and options that are very reliable and sustainable, but it's complicated and it's expensive.
Partner & Senior Consultant at BO - Business Online
There are inaccuracies in how AgentForce retrieves information or interprets data.
Practice Manager at Katzion
 

Setup Cost

LeadSquared offers cost-effective pricing with user-based licensing, though larger enterprises may find it less competitive.
Salesforce Marketing Cloud is costly but valued for advanced features, with varied pricing based on storage and module choices.
Compared to other top-niche products, they are less, and it is good.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The pricing was good; we negotiated, and since we are a small business, he understood our needs and provided good pricing.
Gtm Operator, Lead Generator at 404Minds Technologies
The pricing is around $10,000 per annum per user.
Practice Manager at Katzion
 

Valuable Features

LeadSquared excels in CRM with robust integration, user-friendliness, and automation, boosting productivity and reducing costs effectively.
Salesforce Marketing Cloud enhances marketing with content, automation, and integration tools, improving customer engagement and multi-channel strategies.
When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.
Associate Technology Consultant at a tech vendor with 10,001+ employees
The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way.
Gtm Operator, Lead Generator at 404Minds Technologies
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Consultant at SNDT
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
Senior Consultant at a tech vendor with 10,001+ employees
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Practice Manager at Katzion
 

Categories and Ranking

LeadSquared
Ranking in Marketing Automation
8th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
6
Ranking in other categories
CRM (24th)
Salesforce Marketing Cloud
Ranking in Marketing Automation
1st
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)
 

Mindshare comparison

As of May 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.8%, up from 0.8% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.3%, down from 23.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation Mindshare Distribution
ProductMindshare (%)
Salesforce Marketing Cloud12.3%
LeadSquared1.8%
Other85.9%
Marketing Automation
 

Featured Reviews

AT
Gtm Operator, Lead Generator at 404Minds Technologies
Structured lead tracking has improved sales visibility and now drives higher conversion rates
The best features LeadSquared offers include the lead activity; the activities we are doing such as sales CRM and the dashboard stand out most for me. I would say this is a good one. The dashboard feature provides valuable insights; whenever any salesperson is calling any lead, they understand in a better way. We see how many times they call, the talk time, and the exact duration they have spoken. We can recognize if they have updated the notes or not, what needs to be done, and if it's a hot, warm, or cold lead. So this information is clearly visible in the dashboard. This dashboard feature is essential because we can create reports; we can pull reports that are also good and can be shared with the team. It may seem small, but it's effective for me. LeadSquared has positively impacted my organization; my company has been using LeadSquared for quite a long time, but I just started using it about one and a half years ago. It is good and definitely gives me positive results. Earlier, we used to do CRM with Google Sheets, but now we integrate LeadSquared, and it is really good. We can understand what the lead stages are and which leads we need to call, all in one place. I really appreciate LeadSquared.
GauravSingh2 - PeerSpot reviewer
Senior Consultant at a tech vendor with 10,001+ employees
Targeted email journeys have boosted campaign insight and now need better data access and support
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.
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Top Industries

By visitors reading reviews
Construction Company
15%
Outsourcing Company
13%
Comms Service Provider
13%
Financial Services Firm
11%
Financial Services Firm
16%
Manufacturing Company
9%
Construction Company
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise1
Large Enterprise10
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise14
Large Enterprise31
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
The pricing, setup cost, and licensing are in line with industry standards. Compared to other top-niche products, they are less, and it is good.
What needs improvement with LeadSquared?
There are not many improvements needed for LeadSquared.
What is your experience regarding pricing and costs for Salesforce Marketing Cloud?
I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.
What needs improvement with Salesforce Marketing Cloud?
I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but ...
What is your primary use case for Salesforce Marketing Cloud?
The main use case for Salesforce Marketing Cloud is email marketing through Salesforce for the B2B segment on a day-to-day basis.For B2B email marketing using Salesforce Marketing Cloud, I can prov...
 

Also Known As

No data available
ExactTarget
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: April 2026.
893,221 professionals have used our research since 2012.