LeadSquared vs Salesforce Marketing Cloud comparison

LeadSquared and Salesforce are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.5. LeadSquared holds a 1.8% mindshare in MA, compared to Salesforce’s 11.9% mindshare. Additionally, 85% of LeadSquared users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

LeadSquared

Read 6 LeadSquared reviews

1,373 Views
384 Comparison Views

85% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

LeadSquared

Salesforce Marketing Cloud

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Executive SummaryUpdated on Jan 6, 2025

Salesforce Marketing Cloud and LeadSquared both compete in the marketing automation space. Based on data, Salesforce Marketing Cloud has an upper hand in handling complex marketing strategies whereas LeadSquared is seen as more favorable for smaller businesses seeking rapid deployment and quick returns.

Features: Salesforce Marketing Cloud provides robust analytics, seamless CRM integration, and comprehensive tools ideal for large enterprises' advanced marketing campaigns. It also offers powerful data management and automation capabilities. LeadSquared excels in streamlined lead management, efficient email automation, and user-friendly customization options, which are particularly beneficial for businesses focusing on lead conversion efficiency.

Room for Improvement: Salesforce Marketing Cloud could enhance its ease of use for newcomers, reduce complexity in initial setup, and provide more affordable pricing options for smaller businesses. LeadSquared could improve its analytics features, extend integration capabilities with third-party apps, and expand advanced marketing functionalities to cater to larger enterprises.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud's deployment is more involved, requiring expert planning, whereas LeadSquared offers a simpler, rapid deployment model suitable for businesses with limited technical staff. In terms of customer service, Salesforce provides multi-channel support designed for enterprise needs, while LeadSquared offers responsive support focused on onboarding and ongoing assistance.

Pricing and ROI: Salesforce Marketing Cloud requires a higher upfront investment, offering potential for substantial long-term ROI when strategically deployed in larger organizations. LeadSquared provides a lower setup cost, delivering quick ROI, making it attractive for smaller businesses aiming for immediate impact.

To learn more, read our detailed LeadSquared vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

March 2026

Download the complete report

Helped 884,873 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

7.1

LeadSquared automations streamline processes and enhance marketing strategies, though some users report no noticeable ROI.

Sentiment score

6.2

Salesforce Marketing Cloud improves ROI and satisfaction for many, with benefits in marketing, data centralization, and campaign optimization.

We do not need to manually update tasks since automations are configured to trigger and update the status automatically when specific conditions are met, thus saving both time and money on configurations.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Once the lead is captured, it is assigned to the particular sales group based on the region the lead comes from, thus reducing manual intervention.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Customer Service

Sentiment score

7.8

LeadSquared's support is responsive and friendly, rated 8/10, though issue resolution may take 10-15 days.

Sentiment score

6.4

Salesforce Marketing Cloud support receives mixed reviews; premium support is praised, but standard support experiences vary in responsiveness and expertise.

The customer support for LeadSquared is pretty good.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

Customer support could be improved, especially for new features.

Raghu VamshiMankali

Practice Manager at Katzion

Salesforce customer service is excellent.

Safiya Mohammad

Lead BSA at cloudperitus

I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Scalability Issues

Sentiment score

8.3

LeadSquared is scalable and supports growth, but may not be cost-effective for larger enterprises; users plan increased adoption.

Sentiment score

7.8

Salesforce Marketing Cloud is highly scalable, supporting diverse business sizes, though costs may affect smaller businesses.

No quotes available

For more quotes and insights, download the LeadSquared report

The scalability of Salesforce is very good.

Raghu VamshiMankali

Practice Manager at Katzion

On a scale of one to ten, I rate its scalability at 9.5.

Safiya Mohammad

Lead BSA at cloudperitus

I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Salesforce Marketing Cloud report

Stability Issues

Sentiment score

7.9

Users find LeadSquared reliable and stable, rating its performance highly for being quick and free of crashes.

Sentiment score

8.1

Salesforce Marketing Cloud is highly stable and reliable, outperforming competitors despite occasional data integration issues.

No quotes available

For more quotes and insights, download the LeadSquared report

Salesforce Marketing Cloud is highly stable.

Raghu VamshiMankali

Practice Manager at Katzion

The maximum downtime I faced was about two to three hours.

Priyanka Gauda

Consultant at SNDT

Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the Salesforce Marketing Cloud report

Room For Improvement

LeadSquared requires UI improvements, AI capabilities, better reporting, standardized systems, and cost management for additional users.

Salesforce Marketing Cloud needs enhanced security, integration, user experience, data management, AI features, customization, and support for better usability.

The Loan Origination System (LOS) needs to be productized instead of making it a customized solution every time.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.

Safiya Mohammad

Lead BSA at cloudperitus

There are inaccuracies in how AgentForce retrieves information or interprets data.

Raghu VamshiMankali

Practice Manager at Katzion

We cannot debug the AM Script or SSJS code, which makes code debugging manual.

Priyanka Gauda

Consultant at SNDT

For more quotes and insights, download the Salesforce Marketing Cloud report

Setup Cost

LeadSquared offers moderate subscription pricing at 30 euros per user monthly, becoming costly for large enterprises.

Salesforce Marketing Cloud is costly but valued by enterprises for large-scale marketing, with pricing varying by features and needs.

Pricing is based on the subscription for the number of users using the platform.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

Compared to other top-niche products, they are less, and it is good.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

The pricing is around $10,000 per annum per user.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

Valuable Features

LeadSquared enhances productivity and conversion rates with automation, integration, customization, scalability, simple setup, and AI innovations.

Salesforce Marketing Cloud offers user-friendly CRM integration, automation, AI insights, and multi-channel engagement for enhanced marketing efficiency.

When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation.

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

After implementing LeadSquared, we convert most leads into successful leads, and productivity is also getting improved as we configured the automation part.

Dinnepati Janindra

Senior Systems Engineer at a tech vendor with 10,001+ employees

For more quotes and insights, download the LeadSquared report

The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.

Priyanka Gauda

Consultant at SNDT

Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.

Raghu VamshiMankali

Practice Manager at Katzion

For more quotes and insights, download the Salesforce Marketing Cloud report

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (29th)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.8%, up from 0.9% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
LeadSquared	1.8%
Other	86.3%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

Read full review

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

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Top Industries

By visitors reading reviews

Outsourcing Company

17%

Comms Service Provider

13%

Financial Services Firm

Government

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Kapture CRM vs LeadSquared

Compared 12% of the time

Zoho CRM vs LeadSquared

Compared 11% of the time

CRMNEXT vs LeadSquared

Compared 9% of the time

ExtraaEdge vs LeadSquared

Compared 9% of the time

Salesforce Sales Cloud vs LeadSquared

Compared 5% of the time

More LeadSquared Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

CRM

March 2026

Download LeadSquared product report

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

March 2026

Free Report: LeadSquared vs. Salesforce Marketing Cloud

Find out what your peers are saying about LeadSquared vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.

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