LeadSquared vs Salesforce Marketing Cloud comparison

LeadSquared and Salesforce are both solutions in the Marketing Automation category. LeadSquared is ranked #9 with an average rating of 7.5, while Salesforce is ranked #1 with an average rating of 8.6. LeadSquared holds a 1.7% mindshare in MA, compared to Salesforce’s 12.6% mindshare. Additionally, 83% of LeadSquared users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

LeadSquared

Read 5 LeadSquared reviews

991 Views
258 Comparison Views

83% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,072 Views
2,810 Comparison Views

98% willing to recommend

LeadSquared

Salesforce Marketing Cloud

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Executive SummaryUpdated on Jan 6, 2025

Salesforce Marketing Cloud and LeadSquared both compete in the marketing automation space. Based on data, Salesforce Marketing Cloud has an upper hand in handling complex marketing strategies whereas LeadSquared is seen as more favorable for smaller businesses seeking rapid deployment and quick returns.

Features: Salesforce Marketing Cloud provides robust analytics, seamless CRM integration, and comprehensive tools ideal for large enterprises' advanced marketing campaigns. It also offers powerful data management and automation capabilities. LeadSquared excels in streamlined lead management, efficient email automation, and user-friendly customization options, which are particularly beneficial for businesses focusing on lead conversion efficiency.

Room for Improvement: Salesforce Marketing Cloud could enhance its ease of use for newcomers, reduce complexity in initial setup, and provide more affordable pricing options for smaller businesses. LeadSquared could improve its analytics features, extend integration capabilities with third-party apps, and expand advanced marketing functionalities to cater to larger enterprises.

Ease of Deployment and Customer Service: Salesforce Marketing Cloud's deployment is more involved, requiring expert planning, whereas LeadSquared offers a simpler, rapid deployment model suitable for businesses with limited technical staff. In terms of customer service, Salesforce provides multi-channel support designed for enterprise needs, while LeadSquared offers responsive support focused on onboarding and ongoing assistance.

Pricing and ROI: Salesforce Marketing Cloud requires a higher upfront investment, offering potential for substantial long-term ROI when strategically deployed in larger organizations. LeadSquared provides a lower setup cost, delivering quick ROI, making it attractive for smaller businesses aiming for immediate impact.

To learn more, read our detailed LeadSquared vs. Salesforce Marketing Cloud Report (Updated: December 2025).

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in Marketing Automation

9th

Average Rating

7.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM (33rd)

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of LeadSquared is 1.7%, up from 1.2% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 12.6%, down from 22.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	12.6%
LeadSquared	1.7%
Other	85.7%

Marketing Automation

Featured Reviews

Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Lead management has boosted sales and automations save time in loan origination workflows

LeadSquared offers many features based on the selected pricing, whether it is a standard or premium option, allowing users to capture and manage all leads, categorize them into different segments, and ensure no lead goes unnoticed. LeadSquared helps me categorize leads by capturing them from social media or other platforms. When a lead is captured, the sales team gets in touch with the person who made the inquiry, and when they receive updates via phone call or email, they can update the lead's status automatically through automation. LeadSquared is currently working on many features including auto WhatsApp messages, chatbot messages, and reporting functionalities, integrating AI for custom reports, and allowing users to master the data and put it into tables.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"LeadSquared has created a positive impact on the organization as it has increased sales and customer engagement."

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

"I like the user interface it has a nice look and feel."

"We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers."

"The most valuable feature is the ability to get quotes out in a timely manner."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"The Journey and CloudPages and automation are all great."

"The most valuable part of the solution are the selling features."

More Salesforce Marketing Cloud pros

Cons

"The notifications and workflow management can be improved in LeadSquared."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"The solution’s UI could be more user-friendly."

"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."

"Salesforce Marketing Cloud should provide some debugging facilities for every user."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"We have struggled to get resolution of support tickets from the Salesforce team."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"Marketing Cloud's forecasting could be improved."

"The cost is always a concern for anyone using a SaaS product."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."

"We have an annual renewable license for LeadSquared."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"LeadSquared is not as costly as other CRM solutions."

"The price is expensive."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"This solution is priced in the medium to high price range."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The solution's pricing is very high and should be more flexible for smaller companies."

"The solution is paid for monthly."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

13%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

I would recommend that Salesforce Marketing Cloud improve on three-dimensional or 360-degree reporting, as I feel that is something missing. Salesforce Marketing Cloud is expensive; it can be more ...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 14% of the time

Kapture CRM vs LeadSquared

Compared 12% of the time

CRMNEXT vs LeadSquared

Compared 10% of the time

ExtraaEdge vs LeadSquared

Compared 8% of the time

Oracle CX Sales vs LeadSquared

Compared 5% of the time

More LeadSquared Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 19% of the time

Marketo vs Salesforce Marketing Cloud

Compared 13% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 5% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 5% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

CRM

January 2026

Download LeadSquared product report

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Also Known As

No data available

ExactTarget

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

LeadSquared vs. Salesforce Marketing Cloud

December 2025

Free Report: LeadSquared vs. Salesforce Marketing Cloud

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