

Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation category. Salesforce seems to have the upper hand due to its comprehensive tools, while HubSpot is favored for its user-friendly interface and all-in-one functionality.
Features: Salesforce Marketing Cloud offers tools like Content Builder for content management, Journey Builder for automation of customer journeys, and various studios like Advertising, Social, and Email Studio for multichannel marketing. It is renowned for its integration capabilities and comprehensive customer journey mapping. HubSpot Marketing Hub is easy to use and consolidates lead-nurturing workflows, content management, and email marketing within a single platform, which appeals to small to mid-sized businesses.
Room for Improvement: Salesforce Marketing Cloud requires enhancements in user support, clearer integration processes, and more intuitive interfaces for non-technical users. HubSpot Marketing Hub could improve by offering advanced analytics, more robust email marketing solutions, and better AI automation. Both platforms need to address technical issues and usability improvements.
Ease of Deployment and Customer Service: Salesforce Marketing Cloud supports a range of deployment options, including private and public clouds, but its customer service is inconsistent. HubSpot Marketing Hub, primarily on public and hybrid clouds, generally provides more reliable customer support, although users report unexpected additional fees. Both platforms offer flexible deployment, but HubSpot is noted for more consistent customer service.
Pricing and ROI: Salesforce Marketing Cloud generally has higher costs with a significant initial investment but delivers ROI through improved marketing efficiency for larger organizations. HubSpot Marketing Hub is viewed as more cost-effective, particularly for small to mid-sized companies, offering a lower entry point and significant ROI, especially in content marketing and lead generation strategies.
This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
We’ve had a lot of calls with them, and they were very supportive and responsive.
Frequently, support is unable to provide meaningful solutions or directions.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
The scalability of Salesforce is very good.
On a scale of one to ten, I rate its scalability at 9.5.
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
There are instances when services are down, affecting emails or report production.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
It's on the expensive side of things, but the value you get out of that is great.
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
The pricing is around $10,000 per annum per user.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 11.6% |
| HubSpot Marketing Hub | 9.2% |
| Other | 79.2% |

| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 6 |
| Large Enterprise | 11 |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 14 |
| Large Enterprise | 31 |
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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