

Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation and CRM software category. Salesforce seems to have the upper hand for enterprises needing comprehensive integrations, whereas HubSpot is favored for its user-friendliness and ease of use for smaller businesses.
Features: Salesforce offers tools such as Content Builder, Advertising Studio, Social Studio, and Journey Builder, ideal for multichannel marketing and strong integration. HubSpot stands out with seamless workflow creation, superior email marketing, and lead management features, recognized for its intuitive drag-and-drop functionality and automation capabilities.
Room for Improvement: Salesforce's complexity and steep learning curve require clearer documentation and improved analytics. Users also face challenges with the lack of a dedicated testing environment for new features. HubSpot, while user-friendly, could enhance its analytics reporting and offer greater workflow flexibility, along with more effective technical support integration for advanced features.
Ease of Deployment and Customer Service: Salesforce provides both private and public cloud deployment options, offering flexibility but often complexity depending on support levels. Customer service is variable, with premium support receiving better feedback. HubSpot is mainly deployed on public cloud environments, maintaining a consistent support quality that needs better responsiveness to technical issues.
Pricing and ROI: Salesforce Marketing Cloud is priced on the higher end, reflecting a comprehensive feature set beneficial for larger enterprises, though the upfront cost can deter smaller businesses. HubSpot is more affordable, providing significant value for SMBs despite being not the cheapest option. Both demonstrate strong ROI, with Salesforce as a larger initial investment suitable for long-term returns, while HubSpot offers faster returns with transparent pricing.
This enables marketing and campaign managers to perform tasks directly within the system rather than relying on technical support, leading to cost savings, efficiency, and faster time to market.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
We’ve had a lot of calls with them, and they were very supportive and responsive.
Frequently, support is unable to provide meaningful solutions or directions.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
I have never encountered a scaling issue with HubSpot Marketing Hub; it has transitioned from a small to medium-sized offering to more enterprise-class capabilities without issues.
The scalability of Salesforce is very good.
On a scale of one to ten, I rate its scalability at 9.5.
I find Salesforce Marketing Cloud to be scalable, as we can easily send out campaigns.
There are instances when services are down, affecting emails or report production.
Salesforce Marketing Cloud is highly stable.
The maximum downtime I faced was about two to three hours.
Salesforce Marketing Cloud is stable, with issues occurring sometimes, but it is stable approximately 90% of the time.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
It's on the expensive side of things, but the value you get out of that is great.
I believe pricing has to be negotiated, and it is important to manage contacts carefully since extra charges can occur with exceeding certain limits.
The pricing is around $10,000 per annum per user.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
From an overview, I can simply see my pipeline, and on a granular level, I can see what sort of open rates, click rates, delivery rates are coming.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
Salesforce Marketing Cloud has positively impacted my organization by reducing costs while significantly increasing the return on investment.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
| Product | Market Share (%) |
|---|---|
| Salesforce Marketing Cloud | 12.6% |
| HubSpot Marketing Hub | 8.9% |
| Other | 78.5% |

| Company Size | Count |
|---|---|
| Small Business | 28 |
| Midsize Enterprise | 6 |
| Large Enterprise | 11 |
| Company Size | Count |
|---|---|
| Small Business | 19 |
| Midsize Enterprise | 14 |
| Large Enterprise | 31 |
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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