Salesforce Marketing Cloud and HubSpot Marketing Hub compete in the marketing automation category. Salesforce Marketing Cloud appears to have the upper hand due to its comprehensive features, although HubSpot is appreciated for its intuition and cost-effectiveness.
Features: Salesforce Marketing Cloud offers extensive tools including Content Builder for managing cross-channel content, Journey Builder for designing multi-channel campaigns, and Advertising Studio for synchronization with major social media platforms. HubSpot Marketing Hub is praised for its lead-nurturing workflows, easy landing page setups, and email marketing capabilities, which allow for A/B testing and effective contact segmentation.
Room for Improvement: Salesforce Marketing Cloud faces challenges with frequent updates, the complexity of its analytics features, and integration between components. HubSpot Marketing Hub requires advancements in analytics, address inconsistencies in reporting, and improvements in interface intuitiveness.
Ease of Deployment and Customer Service: Salesforce Marketing Cloud is versatile, with deployments in both Public and Private Clouds, whereas HubSpot Marketing Hub primarily operates in Public Cloud without extensive Private Cloud options. Salesforce offers tiered support, though feedback is mixed regarding responsiveness, while HubSpot receives generally positive remarks, particularly from premium support users.
Pricing and ROI: Salesforce Marketing Cloud's pricing suits larger corporations, offering returns through enhanced campaign performance. HubSpot Marketing Hub is cost-effective for small to medium-sized businesses despite an initially costly setup, with users reporting valuable long-term ROI. Pricing varies significantly between the two, aligning with their targeted business sizes.
We set up every email so that 20% goes out with version A, 20% goes out with version B, and then it will on its own decide the winner and send the remaining 60% to whichever one is the winner.
From my personal experience, just having one or two people working on HubSpot Marketing Hub compared to other organizations I've been in that have multiple people definitely provides ROI.
I have seen some return on investment with Salesforce Marketing Cloud through features such as reporting, automation, and Journey parts that save resources.
There's also a really great academy that I use often, both for my own education and as kind of a starting point for any new employees that I hire to make sure that they're up to speed.
Frequently, support is unable to provide meaningful solutions or directions.
Customer support could be improved, especially for new features.
Salesforce customer service is excellent.
I have communicated with the technical support of Salesforce Marketing Cloud and would give them a rating of 9.5 since they have resolved my issues most of the time and are quite responsive.
On a scale of one to ten, I rate its scalability at 9.5.
When more branches are opened for a dealer, or when the vehicle manufacturing company implements the software nationwide, the application needs to handle many changes and business rules smoothly.
Not everyone can use Salesforce Marketing Cloud unless they have some exposure to the platform and understand how it works, which informed my scalability rating.
There are instances when services are down, affecting emails or report production.
I have never experienced any issues with stability, outages, or downtime.
The maximum downtime I faced was about two to three hours.
There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test email is sent.
It would be better if it had a better way of creating user profiles where I can easily see who has data access to what and why.
It takes the default language and doesn't accept custom language specifications, which creates discomfort in certain scenarios.
There are inaccuracies in how AgentForce retrieves information or interprets data.
We cannot debug the AM Script or SSJS code, which makes code debugging manual.
The pricing is around $10,000 per annum per user.
The platform allows straightforward segmentation of lists based on criteria like job title and interests, making email targeting precise and effective.
When discussing campaign performances or strategic planning, it's easy to very quickly pull up the data and display it in an easily digestible form to help make my point and make more data-driven decisions.
The feature of Salesforce Marketing Cloud that has had the largest impact on improving my campaign outcomes is the recent WhatsApp integration, which allows Salesforce to connect with subscribers through different channels such as SMS, email, or WhatsApp.
The automation features, including AI Copilot actions, enhance functionality by providing information via chatbots as a substitute for physical representatives.
The most valuable features of Salesforce Marketing Cloud include the timely alerts and notification systems, which greatly enhance communication not only with customers but also within dealerships.
Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
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