Try our new research platform with insights from 80,000+ expert users

HubSpot Marketing Hub vs Pardot comparison

HubSpot and Salesforce are both solutions in the Marketing Automation category. HubSpot is ranked #3 with an average rating of 8.1, while Salesforce is ranked #6 with an average rating of 7.4. HubSpot holds a 9.2% mindshare in MA, compared to Salesforce’s 3.4% mindshare. Additionally, 90% of HubSpot users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.
HubSpot Marketing Hub
Read 37 HubSpot Marketing Hub reviews
  • 1,173 Views
  • 516 Comparison Views
90% willing to recommend
Pardot
Read 12 Pardot reviews
  • 804 Views
  • 246 Comparison Views
91% willing to recommend
 

Comparison Buyer's Guide

Download the report
Executive SummaryUpdated on Jan 6, 2025

Pardot and HubSpot Marketing Hub are competing marketing automation platforms. HubSpot Marketing Hub often takes the lead for its comprehensive feature set and perceived value for cost.

Features: Pardot specializes in B2B marketing automation, lead nurturing, and tight Salesforce integration, ideal for Salesforce-heavy companies. HubSpot Marketing Hub offers an all-in-one platform with CRM integration, robust analytics, and diverse inbound marketing tools, which benefit companies seeking a holistic approach.

Room for Improvement: Pardot could improve by simplifying its deployment process and offering more integrations beyond Salesforce. Its user interface could be more intuitive. HubSpot Marketing Hub can enhance its reporting capabilities to provide more real-time insights and expand its social media tool functionality.

Ease of Deployment and Customer Service: Pardot can be complex to deploy, especially for those not deeply familiar with CRM systems, yet it offers various professional support options. HubSpot Marketing Hub provides an intuitive setup process, backed by strong onboarding support and accessible educational resources, making it easier to deploy quickly.

Pricing and ROI: Pardot generally involves higher upfront costs, advantageous for organizations needing deep Salesforce integration and advanced capabilities. HubSpot Marketing Hub offers flexible pricing plans that can yield a favorable ROI for businesses requiring a versatile and comprehensive toolset. It often delivers better cost efficiencies for diverse marketing needs, appealing to those aiming to maximize budget use.

DOWNLOAD THE COMPLETE REPORT
To learn more, read our detailed HubSpot Marketing Hub vs. Pardot Report (Updated: June 2025).
Buyer's Guide
HubSpot Marketing Hub vs. Pardot
June 2025
Download the complete report
Helped 860,592 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Marketing Hub
Ranking in Marketing Automation
3rd
Average Rating
8.2
Reviews Sentiment
7.2
Number of Reviews
37
Ranking in other categories
No ranking in other categories
Pardot
Ranking in Marketing Automation
6th
Average Rating
7.8
Reviews Sentiment
7.2
Number of Reviews
12
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 9.2%, down from 10.8% compared to the previous year. The mindshare of Pardot is 3.4%, down from 4.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Automation
 

Featured Reviews

Sadiq H - PeerSpot reviewer
Useful for drip campaigns, social media, and marketing automation
I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4 The tool has built-in tools for creating marketing automation flows. I don't need other tools for this. The interface has improved, with dropdowns now on the left side toolbar. It's easier to use and access. Reporting is faster now. I can get lists in my Gmail within minutes. Creating properties and automation for smart content is easier, too. I can use smart tokens in subject lines now, which is impressive.
Read full review
Vikram Rawani - PeerSpot reviewer
Offers an easy initial setup phase and good ROI
With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It has eased managing the sales team and the sales journey right from setting up appointments."
"Their blog platform and form capabilities are very easy to use and integrate within our web site."
"Ease of editing and creating templates after initial development with the Design Manager."
"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."
"I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate."
"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."
"The most valuable aspect for us is email marketing because it provides us with a powerful tool and allows us to create email workflows for follow-ups, which is crucial for building relationships with potential customers."
"I use HubSpot Marketing Hub for various tasks. It's easy to use and adaptable. After a little training, anyone can handle it efficiently. We use it for drip campaigns, social media, and marketing automation. We're not fully using marketing automation yet for smart content. I like the drag-and-drop feature for editing images and content in email templates. I don't need a developer to create designs. I can quickly test how emails look on different devices.4"
More HubSpot Marketing Hub pros
"Campaign tracking is a valuable feature."
"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."
"Pardot's most valuable feature is its B2B marketing capabilities."
"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."
"The product is stable."
"It's easy to create email templates and landing pages."
"The solution can be easily integrated with Salesforce."
"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."
More Pardot pros
 

Cons

"The solution is not recommended for launching investment."
"HubSpot’s scoring is not good."
"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."
"They're not the cheapest."
"The search and questions aren't as intuitive as I would expect from a platform like this."
"The way the staff uses the system sometimes leads to processes not being followed."
"The product is not cheap."
"It would be ideal if there was a way to forward a notification or create notifications for non-HubSpot users."
More HubSpot Marketing Hub cons
"​Technical support has been quick and helpful every time."
"The solution lacks integration with Instagram, which is our top problem with the product."
"Pardot must be synced with Salesforce."
"The solution is quite expensive, at least, for smaller teams."
"Pardot needs many improvements in terms of email design and design studio functionalities."
"When it comes to integration with third-party tools, Pardot's APIs are not that robust."
"Needs to improve list building."
"The user interface could be made more intuitive and user-friendly."
More Pardot cons
 

Pricing and Cost Advice

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."
"For our organization, HubSpot was pretty affordable compared to Google Analytics."
"The platform itself will typically cost anywhere from $50,000 to $80,000 per year."
"The solution is cheaper than its competitors."
"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."
"I believe an individual license costs $50 per month."
"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."
"The licensing costs are around $4,800 per month. Initially, there's an onboarding fee of around $10,000 or $5,000, but after that, it's just the licensing fee."
More HubSpot Marketing Hub pricing and cost advice
"In terms of pricing, Pardot is cheaper than Marketing Cloud."
"It is a competitively priced product, considering what it provides."
"​Make sure you do not pay for features that you may not need​."
"We pay about $4000 a month."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
report
See which vendors are best for you
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
See recommendations
860,592 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Educational Organization
46%
Computer Software Company
12%
Manufacturing Company
6%
Real Estate/Law Firm
4%
Educational Organization
38%
Computer Software Company
13%
Financial Services Firm
9%
Manufacturing Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about HubSpot Marketing Hub?
I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.
See all answers
What needs improvement with HubSpot Marketing Hub?
One of the main improvements needed is in the preview process for emails. There is a discrepancy between how emails look in the HubSpot Marketing Hub preview inbox and how they appear when a test e...
See all answers
What is your primary use case for HubSpot Marketing Hub?
My main use case with HubSpot Marketing Hub ( /products/hubspot-marketing-hub-reviews ) is email marketing. I primarily focus on segmenting lists, creating emails, drafting them in the platform, an...
See all answers
What do you like most about Pardot?
It has no limit for sending marketing emails.
See all answers
What is your experience regarding pricing and costs for Pardot?
Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.
See all answers
What needs improvement with Pardot?
Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...
See all answers
 

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub Logo
Salesforce Marketing Cloud vs HubSpot Marketing Hub
Compared 35% of the time
Marketo vs HubSpot Marketing Hub Logo
Marketo vs HubSpot Marketing Hub
Compared 34% of the time
Oracle Eloqua vs HubSpot Marketing Hub Logo
Oracle Eloqua vs HubSpot Marketing Hub
Compared 13% of the time
Zeta Marketing Platform vs HubSpot Marketing Hub Logo
Zeta Marketing Platform vs HubSpot Marketing Hub
Compared 11% of the time
More HubSpot Marketing Hub Competitors
Oracle Eloqua vs Pardot Logo
Oracle Eloqua vs Pardot
Compared 53% of the time
Marketo vs Pardot Logo
Marketo vs Pardot
Compared 23% of the time
More Pardot Competitors
 

Product Reports

Buyer's Guide
HubSpot Marketing Hub
June 2025
HubSpot Marketing Hub reportDownload HubSpot Marketing Hub product report
Buyer's Guide
Pardot
June 2025
Pardot reportDownload Pardot product report
 

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.
HubSpot
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Salesforce
 

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo
Arketi Group
Buyer's Guide
HubSpot Marketing Hub vs. Pardot
June 2025
Free Report: HubSpot Marketing Hub vs. Pardot
Find out what your peers are saying about HubSpot Marketing Hub vs. Pardot and other solutions. Updated: June 2025.
DOWNLOAD NOW
860,592 professionals have used our research since 2012.
See our HubSpot Marketing Hub vs. Pardot report.
See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.