HubSpot Marketing Hub vs Oracle Eloqua comparison

HubSpot and Oracle are both solutions in the Marketing Automation category. HubSpot is ranked #2 with an average rating of 8.3, while Oracle is ranked #4 with an average rating of 8.5. HubSpot holds a 8.9% mindshare in MA, compared to Oracle’s 4.4% mindshare. Additionally, 91% of HubSpot users are willing to recommend the solution, compared to 94% of Oracle users who would recommend it.

HubSpot Marketing Hub

Read 39 HubSpot Marketing Hub reviews

1,497 Views
1,452 Comparison Views

91% willing to recommend

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,272 Views
1,234 Comparison Views

94% willing to recommend

HubSpot Marketing Hub

Oracle Eloqua

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and HubSpot Marketing Hub are leading marketing platforms. HubSpot Marketing Hub is preferred by customers for its user-friendly design and comprehensive support, despite its higher cost, while Oracle Eloqua provides competitive pricing with robust features but has a steeper learning curve.

Features: Oracle Eloqua offers advanced automation capabilities, including lead scoring and segmentation, deep analytics tools, and integration with major platforms. HubSpot Marketing Hub provides ease of use, seamless integration features, and a comprehensive all-in-one marketing solution with intuitive workflows and detailed reporting.

Room for Improvement: Oracle Eloqua could enhance its user interface and reduce its complexity for new users, improve its deployment process, and expand integrations. HubSpot Marketing Hub can work on lowering costs, expanding its feature set for advanced users, and offering more detailed analytics for better insights.

Ease of Deployment and Customer Service: HubSpot Marketing Hub boasts a straightforward deployment process and exceptional customer support. Oracle Eloqua, though requiring a longer onboarding period due to its complex features, provides capable support to aid deployment and offers in-depth assistance for navigating its platform.

Pricing and ROI: Oracle Eloqua's competitive pricing provides valuable features with potential for good ROI despite a significant initial investment. HubSpot Marketing Hub, while more expensive, delivers a high ROI that often justifies its cost with its comprehensive tools and integrated services.

To learn more, read our detailed HubSpot Marketing Hub vs. Oracle Eloqua Report (Updated: December 2025).

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

December 2025

Download the complete report

Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

HubSpot Marketing Hub

Ranking in Marketing Automation

2nd

Average Rating

8.2

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of January 2026, in the Marketing Automation category, the mindshare of HubSpot Marketing Hub is 8.9%, down from 9.3% compared to the previous year. The mindshare of Oracle Eloqua is 4.4%, down from 9.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
HubSpot Marketing Hub	8.9%
Oracle Eloqua	4.4%
Other	86.7%

Marketing Automation

Featured Reviews

Xx Ee

Lead Content Marketing Strategist at a outsourcing company with 5,001-10,000 employees

Has supported marketing and sales alignment while leaving room for better customization options

I have recommendations for making it easier to customize. I used to work in a tech company, so it's very easy to do that in-house, and our team did that. It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization. For example, if you want to make sure it's connected with a custom CRM or some other CRM, there is some fair bit of modification that's required. Some main differences in my experience between HubSpot Marketing Hub and Salesforce are that Salesforce is a bit un-user-friendly. I have to be fair, I haven't used Salesforce too much, but I think HubSpot Marketing Hub is much more user-friendly.

Read full review

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If we are having any difficulties, I can easily reach out to support executives and have a resolution. I am not sure if we paid for the technical support."

"As a CRM tool, it looks good."

"The biggest reason why I like this solution is the fact that it has so much functionality. It's all contained in one product, so you don't have to use multiple products."

"It has eased managing the sales team and the sales journey right from setting up appointments."

"HubSpot Marketing Hub should definitely be on your shortlist."

"We can choose the necessary stages as per the lead, and update it accordingly, then proceed it further."

"Ease of editing and creating templates after initial development with the Design Manager."

"The product has the most valuable enterprise features."

More HubSpot Marketing Hub pros

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"The initial setup was straightforward."

"It is a user-friendly product."

"Oracle Eloqua helps us track data and quickly schedule emails; it is a wonderful tool for working with emails."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"The solution's engine framework is quite simple, giving you the agility you need in the business."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"The solution is good for B2B email marketing."

More Oracle Eloqua pros

Cons

"One thing I'd like to see added is better link tracking. I want to see traffic coming to links I embed in my emails, whether from social media, email, or ads. This would help me understand how many visitors come to my website from different channels."

"While HubSpot Marketing Hub has shown increased functionality, there is still room for improvement, particularly in workflows."

"In terms of drawbacks, I've found that it lacks in-depth analytics and reporting features."

"They should increase the ease of actually creating the contacts and the workflows and enhance that aspect."

"The user interface could be made less complicated to enhance the end-user experience. It will create a difference."

"It can be disorienting when they put out a new release/beta test without informing us. It can be a bit disorienting to have to figure out how to access and adjust things in a new layout unexpectedly."

"It's not easy to customize for a regular user though. In the world of generative AI where it's easy for you to connect different tools, APIs, etc., HubSpot Marketing Hub still requires some customization."

"They should integrate a bot, as it would be easier to get the status to the management team without logging into the CRM to get all the required details."

More HubSpot Marketing Hub cons

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The dashboards or the data which we get from insights reports could be improved."

"Reporting is very clunky and not user friendly."

"The reporting features should be improved."

More Oracle Eloqua cons

Pricing and Cost Advice

"Have sufficient content before signing up for the 30-day trial."

"At present, the pricing seems reasonable, but with our plans to scale, I anticipate that it could become a bit steep."

"HubSpot Marketing Hub's pricing is reasonable. It is about 800-900 dollars a month. It may be pricey for smaller clients, but for the bigger ones, it's only a small part of their monthly revenue."

"We are on an annual license for this solution. There have many different versions to meet the needs of their customers, such as professional enterprise and basic versions. They charge for the particular feature or components which are available in the license you have."

"HubSpot Marketing Hub provided me with the startup package with 90% off, but it's still hundreds of dollars a month instead of thousands of dollars a month. There is an additional cost for training and onboarding which is hundreds of dollars. It is expensive and should be reduced."

"I believe an individual license costs $50 per month."

"HubSpot Marketing Hub is less expensive than one of its competitors."

"Regarding pricing and licensing, I haven't directly handled it, but I assume Zoho might be cheaper. However, I would still prefer HubSpot due to its cleaner and more user-friendly interface."

More HubSpot Marketing Hub pricing and cost advice

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"Our licensing costs are yearly."

"It's quite expensive."

"The solution is expensive."

"The tool is pricey compared to products like Marketo."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.

See recommendations

881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

18%

Manufacturing Company

13%

Outsourcing Company

Educational Organization

Financial Services Firm

14%

Healthcare Company

10%

Insurance Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	28
Midsize Enterprise	6
Large Enterprise	11

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

Questions from the Community

What do you like most about HubSpot Marketing Hub?

I find HubSpot Marketing Hub's user interface very intuitive and easy to navigate, which is something I really appreciate.

See all answers

What needs improvement with HubSpot Marketing Hub?

The biggest thing HubSpot Marketing Hub needs to improve is to keep up with trends and continue innovating around AI to make their platform smarter and more effective. I would like to see HubSpot M...

See all answers

What is your primary use case for HubSpot Marketing Hub?

My main use case for HubSpot Marketing Hub is primarily for our website and all of our demand generation. A specific example of how I use it for demand generation and our website is that we have us...

See all answers

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

Comparisons

Salesforce Marketing Cloud vs HubSpot Marketing Hub

Compared 37% of the time

Marketo vs HubSpot Marketing Hub

Compared 35% of the time

Pardot vs HubSpot Marketing Hub

Compared 5% of the time

Zeta Marketing Platform vs HubSpot Marketing Hub

Compared 4% of the time

WebEngage Omnichannel Engagement vs HubSpot Marketing Hub

Compared 3% of the time

More HubSpot Marketing Hub Competitors

Marketo vs Oracle Eloqua

Compared 31% of the time

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 23% of the time

Pardot vs Oracle Eloqua

Compared 9% of the time

Oracle CRM vs Oracle Eloqua

Compared 8% of the time

Act-On Software vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

Product Reports

Buyer's Guide

HubSpot Marketing Hub

January 2026

Download HubSpot Marketing Hub product report

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Also Known As

No data available

Eloqua, Oracle Marketing Cloud

Overview

HubSpot is an inbound marketing platform, integrating blogging, social media monitoring and publishing, contacts, SEO, email marketing, marketing automation, and analytics in one easy to use and powerful platform. HubSpot's customers worldwide leverage the company's software and services to transform their marketing from outbound (cold calls, email spam, trade shows, TV ads, etc) to inbound lead generation, enabling them to leverage remarkable content and an integrated experience to deliver leadS. Aimed at optimizing inbound marketing by helping promote useful and original content, HubSpot also offers free marketing advice on its blog. HubSpot's inbound marketing software gives organizations the tools necessary to run successful inbound marketing campaigns. Through HubSpot, companies can monitor social media, create optimized landing pages, control SEO campaigns, monitor email marketing, and curate their blog. Integrated on a single platform, companies can automate their inbound marketing efforts to close customers. Integrates with existing HubSpot accounts or individual business needs.

HubSpot

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Sample Customers

Emyth, CRS, ClearPivot, Stitch Live, SoldOut, Waterfall, SnapEngage, Duo

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Buyer's Guide

HubSpot Marketing Hub vs. Oracle Eloqua

December 2025

Free Report: HubSpot Marketing Hub vs. Oracle Eloqua

Find out what your peers are saying about HubSpot Marketing Hub vs. Oracle Eloqua and other solutions. Updated: December 2025.

DOWNLOAD NOW

881,082 professionals have used our research since 2012.

See our HubSpot Marketing Hub vs. Oracle Eloqua report.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.