Oracle Eloqua vs Pardot comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while Salesforce is ranked #6 with an average rating of 7.4. Oracle holds a 7.3% mindshare in MA, compared to Salesforce’s 3.4% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,127 Views
1,116 Comparison Views

94% willing to recommend

Pardot

Read 12 Pardot reviews

704 Views
697 Comparison Views

91% willing to recommend

Oracle Eloqua

Pardot

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Pardot and Oracle Eloqua are marketing automation platforms competing in customer engagement and lead nurturing. Pardot has an edge for smaller businesses due to its ease of use and Salesforce integration, while Oracle Eloqua attracts larger enterprises with advanced features.

Features: Pardot includes lead management, email marketing automation, and seamless Salesforce integration. Oracle Eloqua provides sophisticated campaign management, extensive CRM integrations, and powerful analytics capabilities.

Room for Improvement: Pardot could enhance its reporting features and expand CRM integrations beyond Salesforce. Its analytics capabilities can be further developed for advanced data-driven campaigns. Oracle Eloqua might improve user interface simplicity and streamline complex setup processes. Its customizability, while a strength, could benefit from a more intuitive design approach.

Ease of Deployment and Customer Service: Pardot offers quick deployment and strong support due to Salesforce integration. Its simplicity aids in faster adoption for businesses within the Salesforce ecosystem. Oracle Eloqua may have a more complex setup with longer deployment times but provides comprehensive training and advanced support, suitable for optimizing large systems.

Pricing and ROI: Pardot generally has more affordable pricing and provides rapid ROI for smaller teams with a straightforward feature set. Oracle Eloqua's higher initial cost and complex deployment can deliver significant ROI for large enterprises due to its comprehensive features and long-term solution offerings.

To learn more, read our detailed Oracle Eloqua vs. Pardot Report (Updated: September 2025).

Buyer's Guide

Oracle Eloqua vs. Pardot

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Pardot

Ranking in Marketing Automation

6th

Average Rating

7.8

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Oracle Eloqua is 7.3%, down from 10.7% compared to the previous year. The mindshare of Pardot is 3.4%, down from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Oracle Eloqua	7.3%
Pardot	3.4%
Other	89.3%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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Vikram Rawani

Pardot Consultant at Target

Offers an easy initial setup phase and good ROI

With Pardot, users can do the segmentation based on their requirements. You can segment your prospects based on their interests, locations, companies, or the sales cycle. You can also use the engagement studio to create a journey for the people you have segmented with the help of automation feature of the tool. The aforementioned area consists of the most useful features I found in the tool apart from its out-of-the-box features. The integration between Pardot and Salesforce is beneficial if you know how to share the leads that a company finds useful so that they don't have to invest in manual work or do anything blindly to reach out to leads. Users can segment the leads using the features that the tool provides. I recommend the product to those who plan to use it. If a business is into B2B marketing and can afford to purchase Pardot, then they should buy it. If the product of a company is good, then Pardot can help multiply such an organization's ROI. Based on the product and how the sales and marketing team works, the tool can be useful. In short, the tool can be as good as the person who is using it. I rate the tool a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a user-friendly product."

"Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way."

"I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly."

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"The solution is good for B2B email marketing."

More Oracle Eloqua pros

"For me, the best thing is the Custom Redirect. That's one key thing I like because using that particular Custom Redirect, I can track a link wherever I'm sharing it. I can track how and when people are accessing it."

"It's easy to create email templates and landing pages."

"I have not had any issues with the product's stability. Stability-wise, I rate the solution a ten out of ten."

"Pardot directly integrates with CRM, specifically Salesforce, which has an excellent R&D team."

"It has made email marketing quicker and easier."

"The solution can be easily integrated with Salesforce."

"The tracking and automation of outbound messaging is the solution's most valuable aspect."

"Pardot's most valuable feature is its B2B marketing capabilities."

More Pardot pros

Cons

"Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that currently require installing apps from the Oracle App Market."

"The solution does not have a good database architecture."

"The reporting features should be improved."

"The solution could improve by having a more user-friendly interface."

"Eloqua doesn't have built-in features for WhatsApp marketing or SMS functionality."

"The solution should consider adding functionality related to event listening, such as webhooks."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

More Oracle Eloqua cons

"Needs to improve list building."

"Technical support has been quick and helpful every time."

"Pardot must be synced with Salesforce."

"When it comes to integration with third-party tools, Pardot's APIs are not that robust."

"The user interface could be made more intuitive and user-friendly."

"The solution is quite expensive, at least, for smaller teams."

"The solution lacks integration with Instagram, which is our top problem with the product."

"When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself."

More Pardot cons

Pricing and Cost Advice

"The tool is pricey compared to products like Marketo."

"Our licensing costs are yearly."

"The solution is expensive."

"Oracle Eloqua's pricing is medium."

"Oracle Eloqua is quite an affordable solution."

"It's quite expensive."

"Oracle Eloqua can be expensive compared to alternatives."

"We pay about $4000 a month."

"Make sure you do not pay for features that you may not need."

"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

"In terms of pricing, Pardot is cheaper than Marketing Cloud."

"It is a competitively priced product, considering what it provides."

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

12%

Insurance Company

Computer Software Company

19%

Manufacturing Company

Retailer

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	4
Large Enterprise	5

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Pardot?

It has no limit for sending marketing emails.

See all answers

What is your experience regarding pricing and costs for Pardot?

Pardot was somewhat costly for our requirements, nonetheless, the capacities of the item were limited.

See all answers

What needs improvement with Pardot?

Pardot needs many improvements in terms of email design and design studio functionalities. It lacks a robust design studio, limiting our ability to perform various design activities efficiently. Yo...

See all answers

Comparisons

Salesforce Marketing Cloud vs Oracle Eloqua

Compared 34% of the time

Marketo vs Oracle Eloqua

Compared 32% of the time

Oracle CRM vs Oracle Eloqua

Compared 9% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 9% of the time

More Oracle Eloqua Competitors

Marketo vs Pardot

Compared 21% of the time

Salesforce Marketing Cloud vs Pardot

Compared 18% of the time

HubSpot Marketing Hub vs Pardot

Compared 18% of the time

More Pardot Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

September 2025

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Buyer's Guide

Pardot

September 2025

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Also Known As

Eloqua, Oracle Marketing Cloud

No data available

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

Arketi Group

Buyer's Guide

Oracle Eloqua vs. Pardot

September 2025

Free Report: Oracle Eloqua vs. Pardot

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