Oracle Eloqua vs Salesforce Marketing Cloud comparison

Oracle and Salesforce are both solutions in the Marketing Automation category. Oracle is ranked #4 with an average rating of 8.5, while Salesforce is ranked #1 with an average rating of 8.5. Oracle holds a 4.6% mindshare in MA, compared to Salesforce’s 11.6% mindshare. Additionally, 94% of Oracle users are willing to recommend the solution, compared to 98% of Salesforce users who would recommend it.

Oracle Eloqua

Read 39 Oracle Eloqua reviews

1,526 Views
1,495 Comparison Views

94% willing to recommend

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

4,581 Views
3,115 Comparison Views

98% willing to recommend

Oracle Eloqua

Salesforce Marketing Cloud

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 6, 2025

Oracle Eloqua and Salesforce Marketing Cloud are competitive marketing automation platforms. Salesforce Marketing Cloud often holds an advantage due to its advanced features that justify the investment.

Features: Oracle Eloqua provides excellent lead management, segmentation, and an intuitive user interface. Salesforce Marketing Cloud offers seamless integration with Salesforce products, a robust analytics engine, and a comprehensive marketing automation suite.

Room for Improvement: Oracle Eloqua could enhance its analytics capabilities and integration flexibility. Salesforce Marketing Cloud might improve its user interface complexity and streamline deployment processes.

Ease of Deployment and Customer Service: Oracle Eloqua supports straightforward deployment with strong customer service resources. Salesforce Marketing Cloud offers cloud-based deployment within the Salesforce ecosystem but may require more technical expertise.

Pricing and ROI: Oracle Eloqua presents a cost-effective entry point with scalable pricing models, while Salesforce Marketing Cloud, with a higher initial investment, provides substantial ROI when used with other Salesforce services.

To learn more, read our detailed Oracle Eloqua vs. Salesforce Marketing Cloud Report (Updated: February 2026).

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Oracle Eloqua

Ranking in Marketing Automation

4th

Average Rating

8.8

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

Mindshare comparison

As of February 2026, in the Marketing Automation category, the mindshare of Oracle Eloqua is 4.6%, down from 9.6% compared to the previous year. The mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	11.6%
Oracle Eloqua	4.6%
Other	83.8%

Marketing Automation

Featured Reviews

Madhan Krishnamoorthy

Senior Functional Consultant at a tech vendor with 51-200 employees

Integration with CRM and third-party systems significantly boosts campaign management

The native integration could be improved, as Oracle Eloqua has decommissioned it. Manual uploads require changing the data priority order to top priority. Sometimes form capturing data fails, and campaign response issues occur. The pricing of Oracle Eloqua is quite high as it is an Oracle product. Compared to other marketing automation platforms such as Marketo, Salesforce Marketing Cloud, and Pardot, the price point is higher. The technical support is rated at eight because it can be difficult to get in touch with them after working hours. Support is only available during business hours, so if assistance is needed outside of the nine-to-five window, users must wait until the next day.

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GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In Oracle Eloqua, the most valuable feature from the marketer's user experience perspective is the design editor, which is very feasible, allowing a marketer to design emails and landing pages in a very short amount of time through drag and drop of email components, making them ready to use instantly."

"The solution is stable."

"I like the insight part, where we can pull the reports. Oracle Eloqua can generate reports on the activities that customers take or that we do. That is one interesting part that I enjoy working with."

"It is a user-friendly product."

"Oracle Eloqua is easier to use compared to Salesforce Marketing Cloud because Salesforce requires their own scripting called AMPScript, while in Oracle Eloqua, you only need CSS, HTML, and occasionally JavaScript."

"I find Oracle Eloqua to be a highly useful tool for clients and easy for developers, which I believe makes it one of the best options available for B2B marketing."

"It provides good support for really large databases."

More Oracle Eloqua pros

"It is easy to use."

"The user interface is easy to use, especially for my staff who use assistive technology."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics."

"It makes it easy for a business to use any module based on their preference."

"Offers many great features and is intuitive."

"The most valuable feature of Salesforce Marketing Cloud is the seamless conversion of lead to opportunity, in relation to orders is good. That seamless connection is beneficial and simple."

"I think the product's best feature is its analytics, as that's where customers derive value. The second thing is its ease of implementation."

More Salesforce Marketing Cloud pros

Cons

"Oracle Eloqua requires maintenance because downtime or crashes can affect form submissions and integrations."

"The reporting features should be improved."

"One improvement I would suggest for Oracle Eloqua is establishing data modeling capabilities where you can link various custom data objects to create multiple tables together, allowing access to data through SQL queries for better manipulation."

"Crashes can occur due to integration with different systems, including third-party tools such as Zapier and SixSense."

"The dashboards or the data which we get from insights reports could be improved."

"There are some things where improvement is needed. For me, it would be great if they integrated a tool like AI configuration capabilities within Eloqua itself."

"The solution should consider adding functionality related to event listening, such as webhooks."

"The solution could improve by having a more user-friendly interface."

More Oracle Eloqua cons

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"This solution could be more user-friendly."

"I would like to see more ways to accomplish specific tasks."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

"The dashboards should be more intuitive, as there are far too many items on them. You're not always sure what you're looking for."

"The processing speed, the way information displays, and scrolling options can be improved."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

More Salesforce Marketing Cloud cons

Pricing and Cost Advice

"Oracle Eloqua can be expensive compared to alternatives."

"Oracle Eloqua's pricing is medium."

"The solution is expensive."

"It's quite expensive."

"Our licensing costs are yearly."

"Oracle Eloqua is quite an affordable solution."

"The tool is pricey compared to products like Marketo."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"The solution is a bit expensive."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"The solution is paid for monthly."

"The price is expensive."

"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

"It's normal pricing."

More Salesforce Marketing Cloud pricing and cost advice

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Healthcare Company

Insurance Company

Marketing Services Firm

Financial Services Firm

12%

Manufacturing Company

10%

Computer Software Company

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Midsize Enterprise	9
Large Enterprise	21

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

Questions from the Community

What needs improvement with Oracle Eloqua?

Some areas of Oracle Eloqua that could be improved include enhancements for campaign features, such as the ability to filter contacts based on date intervals or related functionalities that current...

See all answers

What is your primary use case for Oracle Eloqua?

In my company, I work with Oracle Eloqua and do not use it internally. My usual use cases for Oracle Eloqua include day-to-day work, where I'm currently working on implementation-related tasks, spe...

See all answers

What do you like most about Oracle Eloqua?

I've used other marketing automation tools, like Marketo, that require more technical knowledge. Eloqua is straightforward and user-friendly.

See all answers

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

Comparisons

Marketo vs Oracle Eloqua

Compared 29% of the time

HubSpot Marketing Hub vs Oracle Eloqua

Compared 14% of the time

Pardot vs Oracle Eloqua

Compared 8% of the time

Oracle CRM vs Oracle Eloqua

Compared 6% of the time

Act-On Software vs Oracle Eloqua

Compared 5% of the time

More Oracle Eloqua Competitors

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 18% of the time

Marketo vs Salesforce Marketing Cloud

Compared 12% of the time

Adobe Campaign vs Salesforce Marketing Cloud

Compared 6% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 4% of the time

BloomReach vs Salesforce Marketing Cloud

Compared 4% of the time

More Salesforce Marketing Cloud Competitors

Product Reports

Buyer's Guide

Oracle Eloqua

January 2026

Download Oracle Eloqua product report

Buyer's Guide

Salesforce Marketing Cloud

January 2026

Download Salesforce Marketing Cloud product report

Also Known As

Eloqua, Oracle Marketing Cloud

ExactTarget

Overview

Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

Oracle

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

Sample Customers

Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

Buyer's Guide

Oracle Eloqua vs. Salesforce Marketing Cloud

February 2026

Free Report: Oracle Eloqua vs. Salesforce Marketing Cloud

Find out what your peers are saying about Oracle Eloqua vs. Salesforce Marketing Cloud and other solutions. Updated: February 2026.

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