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Salesforce Marketing Cloud pros and cons

Vendor: Salesforce

4.2 out of 5

62 reviews
98% willing to recommend

Pros & Cons summary

Salesforce Marketing Cloud offers valuable automation and customer engagement insights with features like Journey Builder and Email Studio. Integration with Service Cloud and Sales Cloud provides a complete customer experience. Its AI tools Datorama and Einstein improve strategies, but setup can be difficult, and pricing is high. Enhanced data integration and customer support are needed, and while analytics and WhatsApp integration boost ROI, improvements in point-and-click capabilities and Einstein Engagement Frequency are required.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Salesforce Marketing Cloud's automation feature is highly valuable, integrating data effectively and providing comprehensive customer engagement insights.

Journey Builder, Email Studio, and CloudPages are crucial features for managing marketing campaigns and customer communication seamlessly.

The integration of Salesforce Marketing Cloud with Service Cloud and Sales Cloud enables a 360-degree customer experience and central management of communication.

Datorama and Einstein, Salesforce Marketing Cloud's AI-powered tools, enhance marketing strategies and offer significant time savings.

Salesforce Marketing Cloud's analytics and reporting capabilities, including the recent WhatsApp integration, have positively impacted campaign outcomes and ROI.

CONS

Salesforce Marketing Cloud's setup can be challenging, particularly for non-technical users, and lacks a dedicated development environment.

Pricing is considered high, and many users express concerns over cost structure.

Data integration functionality for larger companies and point-and-click capabilities could be improved.

Customer support needs enhancement, especially regarding issue resolution and understanding new features.

Einstein Engagement Frequency requires improvements to effectively determine optimal email engagement ranges.

Salesforce Marketing Cloud Pros review quotes

KW

Vice President Information Technology at a financial services firm with 201-500 employees

Oct 21, 2019

The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.

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reviewer1527195

Product Specialist at a tech services company with 1,001-5,000 employees

Mar 9, 2021

The solution is very, very scalable.

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reviewer1536546

SFDC Practice Manager at a computer software company with 5,001-10,000 employees

Mar 26, 2021

The Journey Builder and the Email Studio features are most valuable.

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Salesforce Marketing Cloud

Free Report: Salesforce Marketing Cloud Reviews and More

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

881,082 professionals have used our research since 2012.

ED

Emilia Maria D'Anzica

CEO at growthmolecules

Jun 3, 2021

Email automation is most valuable.

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reviewer1105335

Solutions Architect at a consumer goods company with 5,001-10,000 employees

Dec 2, 2021

The Journey and CloudPages and automation are all great.

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reviewer1118124

Chief Marketing Officer- CMO at a tech services company with 51-200 employees

Dec 8, 2021

This is a very powerful and scalable solution.

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MA

Technology Strategy Manager at a computer software company with 1,001-5,000 employees

Dec 16, 2021

The most valuable of Salesforce Marketing Cloud is seeing the customer's journey.

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Chief Technical Lead at a consultancy with 201-500 employees

Jan 30, 2022

We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.

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reviewer1136931

Demand Generation Associate at a tech services company with 501-1,000 employees

Feb 8, 2022

The automation is great. It saves us a lot of time and it makes us move faster.

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reviewer1249152

General Manager and co-founder at a marketing services firm with 11-50 employees

Feb 16, 2022

Salesforce allows for the integration of different data sources.

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Salesforce Marketing Cloud Cons review quotes

KW

Vice President Information Technology at a financial services firm with 201-500 employees

Oct 21, 2019

We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.

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reviewer1527195

Product Specialist at a tech services company with 1,001-5,000 employees

Mar 9, 2021

The solution can be difficult to set up for non-technical individuals.

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reviewer1536546

SFDC Practice Manager at a computer software company with 5,001-10,000 employees

Mar 26, 2021

We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.

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Salesforce Marketing Cloud

Free Report: Salesforce Marketing Cloud Reviews and More

Learn what your peers think about Salesforce Marketing Cloud. Get advice and tips from experienced pros sharing their opinions. Updated: January 2026.

881,082 professionals have used our research since 2012.

ED

Emilia Maria D'Anzica

CEO at growthmolecules

Jun 3, 2021

The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier.

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reviewer1105335

Solutions Architect at a consumer goods company with 5,001-10,000 employees

Dec 2, 2021

The pricing is a bit high.

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reviewer1118124

Chief Marketing Officer- CMO at a tech services company with 51-200 employees

Dec 8, 2021

An additional feature needed would be better capacity for personalization.

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MA

Technology Strategy Manager at a computer software company with 1,001-5,000 employees

Dec 16, 2021

The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges.

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Chief Technical Lead at a consultancy with 201-500 employees

Jan 30, 2022

There could be easier tools to configure the product and to create landing pages to better handle large data sets.

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reviewer1136931

Demand Generation Associate at a tech services company with 501-1,000 employees

Feb 8, 2022

I've noticed on one-to-one leads, the customer objection option is not available.

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reviewer1249152

General Manager and co-founder at a marketing services firm with 11-50 employees

Feb 16, 2022

Managing large volumes of data takes too long.

Read full review

Show 10 more reviews (out of 56)

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Product Categories

Product Categories

Marketing Automation

Marketing Management

Social Media Management Solutions

Popular Comparisons

Popular Comparisons

Teradata vs Salesforce Marketing Cloud

Microsoft Dynamics CRM vs Salesforce Marketing Cloud

monday.com vs Salesforce Marketing Cloud

SAP CRM vs Salesforce Marketing Cloud

Marketo vs Salesforce Marketing Cloud

Oracle CRM vs Salesforce Marketing Cloud

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Sprinklr vs Salesforce Marketing Cloud

SugarCRM Platform vs Salesforce Marketing Cloud

Intercom Customer Communications Platform vs Salesforce Marketing Cloud

LeadSquared vs Salesforce Marketing Cloud

Oracle Eloqua vs Salesforce Marketing Cloud

Zeta Marketing Platform vs Salesforce Marketing Cloud

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