SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.3, while SAP is ranked #8 with an average rating of 7.0. Salesforce holds a 11.6% mindshare in MA, compared to SAP’s 1.9% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 63 Salesforce Marketing Cloud reviews

9,730 Views
6,616 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

1,612 Views
1,193 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Marketing Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP Marketing Cloud vs. Salesforce Marketing Cloud Report (Updated: June 2026).

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

June 2026

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Helped 900,747 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Social CRM (3rd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of June 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 11.6%, down from 22.8% compared to the previous year. The mindshare of SAP Marketing Cloud is 1.9%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.6%
SAP Marketing Cloud	1.9%
Other	86.5%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS. Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The data management is great; we like how it is organized, and I am able to view the tickets in a well-organized manner, which is quite useful."

"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."

"Its licensing is on an annual basis, and customers are okay with its licensing cost, and they don't find it expensive."

"The most valuable of Salesforce Marketing Cloud is seeing the customer's journey."

"The scalability of the solution is perfect."

"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."

"The solution is very, very scalable."

"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"It should contain artificial intelligence, in my opinion."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

"The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling."

"I found that the tool is more complex than expected. It requires a deeper understanding to utilize its capabilities thoroughly."

"The product takes too long to manage a large volume of data, it lacks that capacity."

"Managing large volumes of data takes too long."

"Customer support could be improved, especially for new features where I do not always receive proper solutions from the platform provider."

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"Salesforce is an expensive solution."

"This solution is priced in the medium to high price range."

"The solution is paid for monthly."

"The solution's pricing is very high and should be more flexible for smaller companies."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"Licensing fees are paid on a yearly basis."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"This is a low cost solution suited to larger organizations."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

18%

Construction Company

Manufacturing Company

Comms Service Provider

Financial Services Firm

15%

Outsourcing Company

14%

Manufacturing Company

10%

Healthcare Company

10%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	15
Large Enterprise	34

No data available

Questions from the Community

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

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What needs improvement with Salesforce Marketing Cloud?

Regarding areas for improvement, the realization of value from Salesforce Einstein's predictive AI features is a notable challenge. Although the implementation partner highlighted these capabilitie...

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What is your primary use case for Salesforce Marketing Cloud?

As a consultant, I partner with organizations to optimize their use of Salesforce Marketing Cloud (SFMC). My engagement often begins pre-implementation, where I lead the requirements gathering proc...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

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What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

See all answers

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Compared 5% of the time

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Compared 2% of the time

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Compared 16% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 10% of the time

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Compared 8% of the time

MediaBlitz.io vs SAP Marketing Cloud

Compared 8% of the time

Aprimo vs SAP Marketing Cloud

Compared 7% of the time

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

May 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

June 2026

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud offers robust tools for content management, customer engagement, and multi-channel campaigns, enhancing personalization and communication with insightful analytics.

Salesforce Marketing Cloud integrates CRM functions, supporting automation and scalability while providing real-time notifications. It enables effective marketing campaigns through features like Content Builder and Journey Builder. Its AI-powered tools streamline data management and enhance productivity, though improvements in interfaces, third-party integrations, and development environments are needed. Companies benefit from email marketing capabilities and leverage the platform for lead generation and sales management.

What are the key features of Salesforce Marketing Cloud?

Content Builder: Streamlines content management for effective campaigns.
Advertising Studio: Engages customers across multiple platforms.
Journey Builder: Manages multi-channel marketing campaigns with ease.
Automation and Integration: Supports CRM functions, enhancing personalization and analytics.

What benefits or ROI should be considered in evaluations?

Ease of Use: User-friendly interface improves marketing efficiency.
Scalability: Adapts to growing marketing needs of companies.
Real-Time Notifications: Keeps users informed for timely actions.
AI-Powered Tools: Enhances productivity and strategy optimization.

Industries implement Salesforce Marketing Cloud for diverse applications such as email marketing, campaign management, and customer engagement, leveraging CRM capabilities for enhanced sales strategies. Organizations use it for integrating advertising, direct communication, and automation, targeting improved customer interactions and increased outreach.

Salesforce

SAP Marketing Cloud is a comprehensive tool for businesses aiming to streamline their marketing efforts through advanced data insights and customer engagement techniques.

SAP Marketing Cloud offers powerful features that cater to data-driven marketing strategies. It helps businesses gather and analyze customer insights, enabling personalized experiences that drive engagement and conversion. By leveraging real-time analytics, it optimizes campaign performance and enhances customer journeys.

What are the key features of SAP Marketing Cloud?

Customer Segmentation: Enables precise targeting through advanced segmentation based on customer behavior.
Campaign Management: Streamlines campaign creation and execution with a holistic approach.
Real-Time Analytics: Provides instant insights for data-driven decision-making.
Lead Management: Automates lead nurturing for effective customer acquisition.
Omni-Channel Interaction: Facilitates cohesive customer interaction across multiple channels.

What benefits and ROI should you expect?

Enhanced Personalization: Increases customer satisfaction through tailored marketing efforts.
Improved Engagement: Boosts customer interaction and brand loyalty.
Efficient Resource Utilization: Reduces marketing spend by optimizing resource allocation.
Higher Conversion Rates: Drives sales through targeted campaigns and messaging.

SAP Marketing Cloud is implemented across various industries including retail, manufacturing, and finance, providing tailored solutions that address unique industry challenges and enhance marketing performance through automation and strategic insights.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

June 2026

Free Report: SAP Marketing Cloud vs. Salesforce Marketing Cloud

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