SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while SAP is ranked #8 with an average rating of 7.0. Salesforce holds a 11.9% mindshare in MA, compared to SAP’s 2.3% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 62 Salesforce Marketing Cloud reviews

5,146 Views
3,551 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

921 Views
691 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Marketing Cloud and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP Marketing Cloud vs. Salesforce Marketing Cloud Report (Updated: March 2026).

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (2nd)

Mindshare comparison

As of March 2026, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 11.9%, down from 23.3% compared to the previous year. The mindshare of SAP Marketing Cloud is 2.3%, down from 5.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Mindshare Distribution
Product	Mindshare (%)
Salesforce Marketing Cloud	11.9%
SAP Marketing Cloud	2.3%
Other	85.8%

Marketing Automation

Featured Reviews

GauravSingh2

Senior Consultant at a tech vendor with 10,001+ employees

Targeted email journeys have boosted campaign insight and now need better data access and support

I feel that Salesforce Marketing Cloud can be improved in how the data views are accessed; it would be better to have something more physical. With data extensions, you can view them directly, but for data views, it is very difficult as you can only send it out or load it into data extensions. Improvements can also be made in the connections to different external tools such as Azure or AWS.Customer support can be improved in Salesforce Marketing Cloud, as sometimes it is not clear what the issue is or how to approach solving it, and it also takes time to resolve issues.

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Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing."

"The most valuable feature is the ability to get quotes out in a timely manner."

"This solution has improved organization brand awareness with prospects and clients."

"I like the user interface it has a nice look and feel."

"In Salesforce Marketing Cloud, the ability to send emails effectively is very valuable."

"It is very easy to use from a marketing standpoint."

"Email automation is most valuable."

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."

"Query Studio in Salesforce Marketing Cloud needs to be improved because not all queries are supported and we cannot debug the AM Script or SSJS code, which makes code debugging manual."

"When you use your iPhone or Android phone, Salesforce is not as user-friendly as it could be. That UX needs to be improved."

"The encryption and decryption have room for improvement."

"Marketing Cloud's forecasting could be improved."

"To improve user experience, there should be clear workflows to assist the user through the setup processes."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"Licensing fees are paid on a yearly basis."

"Salesforce Marketing Cloud is affordable, considering the significant improvements it brings to our campaign results."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

"The price is expensive."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"This solution is priced in the medium to high price range."

"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

"The licensing cost for the solution is on a yearly basis."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Manufacturing Company

Healthcare Company

Comms Service Provider

Outsourcing Company

15%

Healthcare Company

13%

Manufacturing Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	14
Large Enterprise	31

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

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What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

See all answers

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

See all answers

Comparisons

HubSpot Marketing Hub vs Salesforce Marketing Cloud

Compared 16% of the time

Marketo vs Salesforce Marketing Cloud

Compared 14% of the time

Oracle Eloqua vs Salesforce Marketing Cloud

Compared 10% of the time

Zeta Marketing Platform vs Salesforce Marketing Cloud

Compared 6% of the time

Intercom Customer Communications Platform vs Salesforce Marketing Cloud

Compared 1% of the time

More Salesforce Marketing Cloud Competitors

Marketo vs SAP Marketing Cloud

Compared 22% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 11% of the time

SAP CRM vs SAP Marketing Cloud

Compared 7% of the time

Aprimo vs SAP Marketing Cloud

Compared 7% of the time

HubSpot Marketing Hub vs SAP Marketing Cloud

Compared 7% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Salesforce Marketing Cloud

February 2026

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

February 2026

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

March 2026

Free Report: SAP Marketing Cloud vs. Salesforce Marketing Cloud

Find out what your peers are saying about SAP Marketing Cloud vs. Salesforce Marketing Cloud and other solutions. Updated: March 2026.

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