SAP Marketing Cloud vs Salesforce Marketing Cloud comparison

Salesforce and SAP are both solutions in the Marketing Automation category. Salesforce is ranked #1 with an average rating of 8.5, while SAP is ranked #8 with an average rating of 7.0. Salesforce holds a 19.4% mindshare in MA, compared to SAP’s 4.0% mindshare. Additionally, 98% of Salesforce users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Salesforce Marketing Cloud

Read 60 Salesforce Marketing Cloud reviews

3,420 Views
2,326 Comparison Views

98% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

560 Views
403 Comparison Views

100% willing to recommend

Salesforce Marketing Cloud

SAP Marketing Cloud

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Executive Summary

We performed a comparison between Salesforce Marketing Cloud and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed SAP Marketing Cloud vs. Salesforce Marketing Cloud Report (Updated: September 2025).

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

September 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Salesforce Marketing Cloud

Ranking in Marketing Automation

1st

Average Rating

8.4

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (2nd), Marketing Management (1st), Social Media Management Solutions (2nd)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Resource Management (2nd)

Mindshare comparison

As of October 2025, in the Marketing Automation category, the mindshare of Salesforce Marketing Cloud is 19.4%, down from 23.2% compared to the previous year. The mindshare of SAP Marketing Cloud is 4.0%, up from 3.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation Market Share Distribution
Product	Market Share (%)
Salesforce Marketing Cloud	19.4%
SAP Marketing Cloud	4.0%
Other	76.6%

Marketing Automation

Featured Reviews

Napitch K

Chief Executive Officer & Founder at growth innovation

Integration challenges impact workflow efficiency

The features of Salesforce Marketing Cloud that I have found most valuable are the Journey Builder and Flow. These capabilities are valuable because they make managing automation easy. Automating customer journeys saves time when scheduling content through every channel, and we can set the automation in advance when planning marketing content. The AI-powered tools such as Salesforce Datorama and Einstein save time and have an impact on marketing strategy decisions for my customers. I have noticed a positive impact from Salesforce Marketing Cloud through customer feedback. For example, a customer mentioned after project completion that it had a significant impact on their marketing team by eliminating the need to hire additional staff for marketing content and planning.

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Abhijit Misra

Director at Accenture

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Its ability to integrate data and provide a comprehensive view of customer engagement sets it apart."

"Overall, I would rate Salesforce Marketing Cloud a nine out of 10."

"Salesforce Marketing Cloud integrates with multiple systems seamlessly, enabling effective lead management."

"Salesforce is constantly evolving and have a good release cycle."

"It has excellent lead and opportunity tracking."

"We haven't had any issues with integration."

"The solution is very, very scalable."

"The most valuable features of Salesforce Marketing Cloud are that it performs well and gives me what I need. It's the most friendly interface system for CRM I've worked with. Additionally, it integrates fairly well with different kinds of AI and ML to allow you to receive more out of your application."

More Salesforce Marketing Cloud pros

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"Managing large volumes of data takes too long."

"There could be easier tools to configure the product and to create landing pages to better handle large data sets."

"I've noticed on one-to-one leads, the customer objection option is not available."

"I would like to see more ways to accomplish specific tasks."

"Salesforce could benefit by implementing further integration with more platforms."

"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."

"We'd like to see more integrations with third-party products."

"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered."

More Salesforce Marketing Cloud cons

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

Pricing and Cost Advice

"It's not cheap, which is why I recommend that you use Marketing Cloud to create automated journeys. If you plan to use Marketing Cloud just to send emails, use another tool."

"The licensing cost for the solution is on a yearly basis."

"Licensing fees are paid on a yearly basis."

"On a scale where one is the lowest and ten is the most expensive, I rate the solution an eight out of ten."

"Salesforce Marketing Cloud is a highly expensive solution, it needs to be less expensive. We are on an annual license to use the solution."

"I don't know if my company pays for Salesforce Marketing Cloud monthly or yearly. It's a SaaS, so it's a recurring cost, but I have no information on its price."

"We have two types of licensing. We have a yearly license for end users and we have a concurrent login for selling."

"Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."

More Salesforce Marketing Cloud pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

13%

Financial Services Firm

12%

Manufacturing Company

10%

Healthcare Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	20
Midsize Enterprise	14
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Salesforce Marketing Cloud?

Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.

See all answers

What is your experience regarding pricing and costs for Salesforce Marketing Cloud?

I did not work on any pricing or implementation aspects but learned on my own when dealing with Revenue Cloud products.

See all answers

What needs improvement with Salesforce Marketing Cloud?

Salesforce Marketing Cloud works effectively as a suite, best-of-suite solution. However, if you want to reuse specific components, it doesn't have the same solution flexibility since it's not micr...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

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What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

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Compared 8% of the time

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Compared 5% of the time

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Compared 23% of the time

SAP CRM vs SAP Marketing Cloud

Compared 17% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 15% of the time

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Product Reports

Buyer's Guide

Salesforce Marketing Cloud

September 2025

Download Salesforce Marketing Cloud product report

Buyer's Guide

Marketing Automation

August 2025

Download SAP Marketing Cloud product report

Also Known As

ExactTarget

SAP Hybris Marketing Cloud

Overview

Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.

With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.

The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.

Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.

With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

Salesforce

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Buyer's Guide

SAP Marketing Cloud vs. Salesforce Marketing Cloud

September 2025

Free Report: SAP Marketing Cloud vs. Salesforce Marketing Cloud

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