Percolate vs SAP Marketing Cloud comparison

Percolate and SAP are both solutions in the Marketing Resource Management category. Percolate is ranked #6, while SAP is ranked #2 with an average rating of 7.0. Percolate holds a 7.2% mindshare in MRM, compared to SAP’s 8.4% mindshare. Additionally, 100% of Percolate users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Percolate

Read 1 Percolate review

416 Views
129 Comparison Views

100% willing to recommend

SAP Marketing Cloud

Read 2 SAP Marketing Cloud reviews

921 Views
147 Comparison Views

100% willing to recommend

Percolate

SAP Marketing Cloud

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Percolate

Ranking in Marketing Resource Management

6th

Average Rating

8.0

Number of Reviews

Ranking in other categories

Content Marketing Software (4th), Social Media Management Solutions (6th)

SAP Marketing Cloud

Ranking in Marketing Resource Management

2nd

Average Rating

7.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Marketing Automation (8th)

Mindshare comparison

As of March 2026, in the Marketing Resource Management category, the mindshare of Percolate is 7.2%, up from 2.1% compared to the previous year. The mindshare of SAP Marketing Cloud is 8.4%, up from 8.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Resource Management Mindshare Distribution
Product	Mindshare (%)
SAP Marketing Cloud	8.4%
Percolate	7.2%
Other	84.4%

Marketing Resource Management

Featured Reviews

it_user712047

Senior Manager of Creative Media

Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives

Editorial calendar functionality for multiple platforms, including social media, email marketing, and web. Integrated asset management tool, with an editor, that has brand sticker and cropping/editing functionalities Instead of operating in silos and not knowing what other teammates are working…

Read full review

Abhijit Misra

Director at a tech vendor with 10,001+ employees

Integrates well with master data but user experience and integration need improvement

Predictive Analytics in SAP Marketing Cloud is effective, but it requires two essential elements. The data should be correct and sufficient enough to run Predictive Analytics, and the right algorithms need to be included in the marketing decision-making process. In Predictive Analytics, certain algorithms can be used, but it has limited use because it does not cater to the complete business needs of the client. The solution is easy to customize, but it requires having the right data model attached to the dashboard. If the data model is correct, the data on the dashboard can be manipulated very easily. However, if the data model is incorrect and does not bring in the right elements of KPIs and dashboards, upgrading the data model becomes a challenging exercise. SAP's user interface from a user story point of view rates six to seven out of ten. The user experience could be improved, but in terms of flexibility, it functions adequately when data is available. Without available data, none of the dashboards can function.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Instead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

Cons

"Analytics are set up in a confusing way that could be better streamlined for usability; certain functions for social sharing could be enhanced, such as integrating hashtag suggestions and tagging capabilities."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Email response could be improved."

See which vendors are best for you

Use our free recommendation engine to learn which Marketing Resource Management solutions are best for your needs.

See recommendations

884,933 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Outsourcing Company

15%

Healthcare Company

13%

Manufacturing Company

11%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

Ask a question

Earn 20 points

What is your experience regarding pricing and costs for SAP Marketing Cloud?

The pricing for SAP products rates four out of ten.

See all answers

What needs improvement with SAP Marketing Cloud?

There are three main areas for improvement in SAP Marketing Cloud. The user experience side needs enhancement to improve the interface so that more marketing analytics can be used. Pre-configured c...

See all answers

What is your primary use case for SAP Marketing Cloud?

My clients mainly use SAP Marketing Cloud for campaign management, sales force effectiveness, and marketing analytics that is supposed to be captured and insights need to come out of that data side...

See all answers

Comparisons

Stylelabs Marketing Content Hub vs Percolate

Compared 20% of the time

Salesforce Marketing Cloud vs Percolate

Compared 16% of the time

Khoros Social Media Management vs Percolate

Compared 16% of the time

Contently vs Percolate

Compared 11% of the time

The Seismic Platform vs Percolate

Compared 9% of the time

More Percolate Competitors

Marketo vs SAP Marketing Cloud

Compared 22% of the time

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 14% of the time

SAS Customer Intelligence 360 vs SAP Marketing Cloud

Compared 11% of the time

SAP CRM vs SAP Marketing Cloud

Compared 7% of the time

Oracle Eloqua vs SAP Marketing Cloud

Compared 5% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Social Media Management Solutions

March 2026

Download Percolate product report

Buyer's Guide

Marketing Automation

February 2026

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Overview

Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.

Percolate

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

GE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

See our list of best Marketing Resource Management vendors.

We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.