Marketo vs SAP Marketing Cloud comparison

Adobe and SAP are both solutions in the Marketing Automation category. Adobe is ranked #2 with an average rating of 8.3, while SAP is ranked #8 with an average rating of 7.0. Adobe holds a 13.6% mindshare in MA, compared to SAP’s 5.3% mindshare. Additionally, 96% of Adobe users are willing to recommend the solution, compared to 100% of SAP users who would recommend it.

Marketo

Read 26 Marketo reviews

1,913 Views
1,607 Comparison Views

96% willing to recommend

SAP Marketing Cloud

Read 1 SAP Marketing Cloud review

544 Views
419 Comparison Views

100% willing to recommend

Marketo

SAP Marketing Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Marketo and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation.

To learn more, read our detailed Marketing Automation Report (Updated: June 2025).

Buyer's Guide

Marketing Automation

June 2025

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Helped 861,524 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Marketo

Ranking in Marketing Automation

2nd

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Marketing Management (4th)

SAP Marketing Cloud

Ranking in Marketing Automation

8th

Average Rating

7.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

Marketing Resource Management (1st)

Mindshare comparison

As of July 2025, in the Marketing Automation category, the mindshare of Marketo is 13.6%, down from 16.2% compared to the previous year. The mindshare of SAP Marketing Cloud is 5.3%, up from 3.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Marketing Automation

Featured Reviews

Anika Gaur

Senior Digital Solutions Analyst at Rich Products

Effective lead management and useability with room for reporting improvements

Customer support could be more helpful. The reporting could be better, with more engaging reports and the ability to collaborate more objects, like opportunities. Incorporating AI features similar to tools like HubSpot and Salesforce account engagement would be beneficial. Additionally, Marketo should work on automating tools and updating the product since it looks similar to how it did five years ago.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Used for customer segmentation and campaign management but have slow email response

Deployment is not complex and takes six to eight weeks. You need to understand what exactly it entails. The customer is the client, the business that will use and benefit from the software. We need to understand their business processes, particularly how they want to build the customer profile. Once we understand that, we may need to integrate with various source systems where interactions occur. For example, a customer may purchase many products through Amazon, and the client may want to integrate data from these Amazon transactions to understand the customer's buying patterns. This is a typical e-commerce scenario, not limited to Amazon. So, you connect to a third-party system to extract data and capture it in the Marketing Cloud. You create a customer profile to analyze behavior, such as if a person buys expensive items when they get their salary or during promotional periods. Based on this profiling, you can push targeted marketing campaigns to customers, such as promotions during a long weekend or Easter holiday. Understanding the customer profile is crucial for effective marketing.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"The most valuable feature is the scoring."

"The most valuable feature of this solution is Smart Campaigns."

"Marketo is excellent in terms of hands-on usability and lead database management."

"The most valuable features of Marketo are its ease of use and flexibility."

"I have a good special setup and a huge NetFlow to the sales channel."

"The smart campaign looks quite interesting and useful."

"I like that the solution is flexible."

More Marketo pros

"Segmentation and campaigning are very important features."

Cons

"Based on my clients ' comments, there is room for improvement in Marketo. For instance, Oracle's Eloqua had much larger databases than Marketo a few years ago, handling millions of records. Marketo has been catching up but doesn't hold the most extensive possible databases. This is less of an issue for B2B, but for B2C customers, who have millions of records, It also lacks features of HubSpot, which should be incorporated. Marketo could benefit from supporting more extensive databases and incorporating some of HubSpot's features. HubSpot is cheaper, and while Marketo is not the most expensive, it's not the least. They would be a better competitor to HubSpot if their pricing were lower. These products are typically priced per user per month."

"Its APIs need to be more flexible because there are some things that are not available in the API."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"There is a bit of room for improvement in the level-one support team. It relies too much on documentation."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"It could be more scalable."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Marketo should give more power to the users for data manipulation."

More Marketo cons

"Email response could be improved."

Pricing and Cost Advice

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"The solution is expensive compared to others."

"The pricing is not cheap, but it's not that expensive either."

"It is expensive. We have a yearly license."

"The initial pricing was excellent, but the pricing for renewals is not as good."

More Marketo pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Computer Software Company

19%

Financial Services Firm

12%

Manufacturing Company

Insurance Company

Financial Services Firm

13%

Healthcare Company

13%

Computer Software Company

11%

Manufacturing Company

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Marketo?

One of the most important things about Marketo is its focus on GDPR compliance. It helps you follow GDPR and CAN-SPAM rules. For example, with Marketo, I won't accidentally target audiences without...

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What needs improvement with Marketo?

The user interface could be improved. I would like to see an updated UI for 2025.

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What is your primary use case for Marketo?

As a seasoned Marketo Expert with a decade of experience and a deep understanding of Adobe's ecosystem, I can confidently say that the primary use case for Marketo lies in empowering businesses wit...

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What is your experience regarding pricing and costs for SAP Marketing Cloud?

SAP is expensive and depends on the number of users.

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What needs improvement with SAP Marketing Cloud?

Email response could be improved. SAP Marketing Cloud may be difficult to sell to a sports club. Sports fans can be numerous, often in the millions or even billions. If you want to reach them, this...

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What is your primary use case for SAP Marketing Cloud?

We use the solution for customer segmentation and campaign management. It allows us to capture customer information in a single system.

See all answers

Comparisons

Salesforce Marketing Cloud vs Marketo

Compared 33% of the time

Oracle Eloqua vs Marketo

Compared 18% of the time

HubSpot Marketing Hub vs Marketo

Compared 17% of the time

Microsoft Dynamics CRM vs Marketo

Compared 6% of the time

Zeta Marketing Platform vs Marketo

Compared 4% of the time

More Marketo Competitors

Salesforce Marketing Cloud vs SAP Marketing Cloud

Compared 56% of the time

SAP CRM vs SAP Marketing Cloud

Compared 15% of the time

More SAP Marketing Cloud Competitors

Product Reports

Buyer's Guide

Marketo

June 2025

Download Marketo product report

Buyer's Guide

Marketing Automation

June 2025

Download SAP Marketing Cloud product report

Also Known As

No data available

SAP Hybris Marketing Cloud

Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Adobe

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

SAP

Sample Customers

Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.

PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2025.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.