Marketo vs SAP Marketing Cloud comparison

"The smart campaign looks quite interesting and useful."

"The most valuable features of Marketo are its ease of use and flexibility."

"The most valuable feature of this solution is Smart Campaigns."

"We are scoring based on behavior without pressure, and it keeps producing excellent results."

"I like that the solution is flexible."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"Marketo is excellent in terms of hands-on usability and lead database management."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Segmentation and campaigning are very important features."

"Revenue management, attribution, and ABM can all be improved."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Customer support could be more helpful."

"It could be more scalable."

"Marketo should give more power to the users for data manipulation."

"One limitation is the user limit. For bigger organizations with large audience sizes exceeding, let's say, 500k, the solution may not be as efficient as larger enterprise platforms like Salesforce or Oracle Eloqua. However, Marketo is one of the best platforms for mid-scale and small-scale organisations."

"The user interface could be improved."

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"The pricing is not cheap, but it's not that expensive either."

"The solution is expensive compared to others."

"The fee for Marketo includes the number of users and the database size. If we ask for a unique feature, it will cost extra."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"It is expensive. We have a yearly license."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The licensing cost usually depends on the users."