Marketo vs SAP Marketing Cloud comparison

"We have a better alignment of sales and marketing."

"Great ease of use creation for campaigns."

"Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"Overall - I am very pleased with Marketo for email automation and lead management."

"The most valuable features are the Marketo emails, both sending and tracking."

"One feature I like is the user interface. Compared to other tools I've used, it's much more friendly and easy to navigate. Additionally, it offers a wide range of features, which makes tasks like segmenting data much simpler."

"Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners."

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"Wish it had a better user interface"

"Its APIs need to be more flexible because there are some things that are not available in the API."

"The user interface could be improved."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less."

"I have encountered issues when I had to use filters repeatedly. It would have been helpful if I could duplicate them directly, instead of dragging them. Also, having an option to save filters for future use would have saved a lot of time, especially when dealing with multiple filters."

"In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce."

"Marketo's reporting and dashboarding features could be better. Compared to other tools, the visualization options with charts and graphs seem somewhat limited."

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"It is expensive. We have a yearly license."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"Marketo's pricing depends on the number of contacts and the level of features you need. Compared to other platforms like Oracle Eloqua and Salesforce Marketing Cloud, Marketo is generally more affordable. Like other platforms, it offers different packages based on your needs."

"The licensing cost usually depends on the users."

"The solution is expensive compared to others."

"The pricing is not cheap, but it's not that expensive either."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."