Marketo vs SAP Marketing Cloud comparison

"The main highlights of Marketo are its support structure, the documentation available, and the features mainly related to forms, landing pages, and leads. Although other platforms like Oracle Eloqua have similar features, Marketo's support structure, lead generation, and segmentation features are easier than those of different platforms."

"The main feature of Marketo is sending out emails, so that would be the most valuable feature."

"The most valuable features are the Marketo emails, both sending and tracking."

"I have a good special setup and a huge NetFlow to the sales channel."

"The most valuable feature is the scoring."

"I like that Marketo is user-friendly and has an easy view. It's like a one-stop solution for everyone. It is very good, and you can categorize leads in different ways. You can also create your custom objects and enjoy good connectivity."

"I like that the solution is flexible."

"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."

"Segmentation and campaigning are very important features."

"SAP Marketing Cloud integrates effectively with the SAP data, ensuring all the master data gets aligned effectively with marketing."

"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."

"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."

"It could be more scalable."

"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

"Customer support could be more helpful."

"Marketo should give more power to the users for data manipulation."

"Marketo filters are not very efficient, and timely updates or features could improve this aspect."

"Revenue management, attribution, and ABM can all be improved."

"Email response could be improved."

"Integration with third-party solutions is challenging with SAP Marketing Cloud."

"Marketo is used a lot because it's cheaper and preferred by many firms."

"The solution is expensive compared to others."

"The licensing cost usually depends on the users."

"Marketo is too expensive for a small-sized company but more affordable for a larger-sized company."

"The initial pricing was excellent, but the pricing for renewals is not as good."

"It is expensive. We have a yearly license."

"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

"The pricing is not cheap, but it's not that expensive either."