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Marketo pros and cons

Vendor: Adobe

4.2 out of 5

25 reviews
96% willing to recommend

Pros & Cons summary

Marketo offers valuable features like Smart Campaigns and efficient email tracking. It's praised for ease of use, flexibility, and superior lead generation. Compliance with GDPR and CAN-SPAM rules ensures consent-based marketing. Users can create appealing emails easily, but data manipulation and JavaScript form customization need improvement. There's potential for enhanced integration with email testing, scalable solutions, flexible APIs, and better visualization in reporting for large audiences.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Smart Campaigns are highlighted as a valuable feature for tracking and managing user interactions effectively.

The extensive features for email campaigns, including sending and tracking, are considered Marketo's main strength.

The system's flexibility and ease of use, including customizable templates and robust lead management, are highly regarded.

Marketo provides strong support for GDPR compliance, ensuring that users respect privacy and consent regulations.

Features like progressive profiling, lead scoring, and seamless lead generation and segmentation enhance user engagement and reporting capabilities.

CONS

Marketo should allow more flexibility for data manipulation and JavaScript integration, especially for form customization.

The APIs of Marketo need to be more flexible, as some functionalities are missing and not available through existing APIs.

Challenges exist with processing delays in data syncing, particularly when sending data from Marketo to other applications like CRMs.

Marketo's segmentation is limited to 20 segments, which might not be sufficient for companies requiring more detailed segmentations.

Pricing could be more competitive as Marketo is not the cheapest option, potentially making it a less appealing choice compared to other platforms like HubSpot.

Marketo Pros review quotes

CSO at a tech company with 51-200 employees

May 8, 2012

Marketo gives me the toolset necessary to create automated drip email campaigns to my customers and prospects, delivering HUGE ROI with great customer service and a relatively nimble dev team always willing to help, even in special or one-off scenarios.

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Director of Operations at a tech vendor with 10,001+ employees

Sep 24, 2012

This is the best marketing automation solution out there, for the ease of use, the amazing metrics, the integration to SFDC, and the price.

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Marketing at a tech company with 10,001+ employees

Jan 28, 2013

Advanced capabilities for closed-loop lead management

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Marketing at a tech services company with 51-200 employees

Mar 8, 2013

Overall - I am very pleased with Marketo for email automation and lead management.

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Head of Marketing at a tech vendor with 51-200 employees

May 15, 2015

Automated customer outreach from sign up to upgrade

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Marketing Campaign Manager at a tech vendor with 10,001+ employees

Jan 5, 2017

Great ease of use creation for campaigns.

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Marketing Campaign Manager with 51-200 employees

Jul 17, 2017

Marketo makes it easy to stay in contact with our base of customers, prospective customers, and partners.

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Marketing at Kenes Group

Jun 20, 2017

Marketo helps us easily segment and target the appropriate users for the relevant events.

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Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed

Jun 30, 2017

We have a better alignment of sales and marketing.

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MA

Muhammad Ardhin

Works

Feb 3, 2020

The most valuable feature of this solution is Smart Campaigns.

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Marketo Cons review quotes

CSO at a tech company with 51-200 employees

May 8, 2012

Pricing. It is NOT cheap, given the functionality of the product. Feels like I could be paying less.

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Director of Operations at a tech vendor with 10,001+ employees

Sep 24, 2012

This solution also doesn't scale for the large enterprise - a huge downside for them.

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Marketing at a tech company with 10,001+ employees

Jan 28, 2013

Wish it had a better user interface

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Free Report: Marketo Reviews and More

Learn what your peers think about Marketo. Get advice and tips from experienced pros sharing their opinions. Updated: March 2026.

884,873 professionals have used our research since 2012.

Marketing at a tech services company with 51-200 employees

Mar 8, 2013

Changing a campaign in progress (i.e. changing the wait period between emails) is unnecessarily complicated.

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Head of Marketing at a tech vendor with 51-200 employees

May 15, 2015

Takes time to setup and manage.

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Marketing Campaign Manager at a tech vendor with 10,001+ employees

Jan 5, 2017

Customer Service: This is where Marketo falls short. Their customer service is awful.

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Marketing Campaign Manager with 51-200 employees

Jul 17, 2017

Our experience with the renewal process has been frustrating. Marketo bakes a substantial price increase into each contract which has required renegotiation every year.

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Marketing at Kenes Group

Jun 20, 2017

Marketo is still very slow.

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Growth Strategies and Demand Generation Consultant at a marketing services firm with self employed

Jun 30, 2017

In terms of scalability, the more leads you have, the longer it takes to sync with Salesforce.

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MA

Muhammad Ardhin

Works

Feb 3, 2020

Marketo should give more power to the users for data manipulation.

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Product Categories

Product Categories

Marketing Automation

Marketing Management

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Product Categories

Product Categories

Marketing Automation

Marketing Management

Popular Comparisons

Popular Comparisons

Teradata vs Marketo

Microsoft Dynamics CRM vs Marketo

monday.com vs Marketo

Salesforce Marketing Cloud vs Marketo

SAP CRM vs Marketo

HubSpot Marketing Hub vs Marketo

Oracle Eloqua vs Marketo

Zeta Marketing Platform vs Marketo

Netcore Customer Engagement Platform vs Marketo

SAP Marketing Cloud vs Marketo

Pardot vs Marketo

Aprimo vs Marketo

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BloomReach vs Marketo

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See all alternatives

Related questions

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Do you know if Marketo or Eloqua support mobile devices? Thank you.

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