SAP CRM and Marketo are significant players in the CRM and marketing automation sectors. SAP CRM has the advantage in integration and scalability, while Marketo leads in marketing-focused capabilities.
Features: SAP CRM offers customizable reporting, lead management, and seamless integration with SAP ERP, making it particularly valuable for decision-making. Its scalability and stability are also strengths. Marketo shines with marketing automation, Smart Campaigns for user engagement, and comprehensive analytics. It integrates effectively with tools like Salesforce and has a strong community support network.
Room for Improvement: SAP CRM is seen as less user-friendly with an outdated interface. Areas needing improvement include customization flexibility, performance speed, and integration with non-SAP systems. Marketo users note complexity in setup and limited reporting capabilities. Design Studio lacks advanced features, and there are challenges with attribution and data manipulation.
Ease of Deployment and Customer Service: SAP CRM offers on-premises and hybrid cloud options but faces challenges in support speed and requires knowledgeable partners. Marketo, primarily using the public cloud, is easy to integrate and has responsive support, especially during implementation. SAP CRM's support varies based on the partner.
Pricing and ROI: SAP CRM is expensive, best suited for larger enterprises within SAP ecosystems due to its integration capabilities. Marketo's pricing is adaptable for mid to large-scale companies, although still costly. Its pricing is based on usage and features, and there's frustration with renewal terms. Both show potential for positive ROI, with Marketo more appealing for marketing-specific needs due to its relatively lower initial cost.
I am satisfied with their response time and quality.
We handle a huge amount of data in our CRM without any problems.
Stability depends on the data center.
Marketo filters are not very efficient, and timely updates or features could improve this aspect.
The user interface could be improved.
I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal.
The solution is cheaper than Alacor.
SAP CRM is not suitable for small companies because of the cost.
Marketo helps us segment leads into very specific buckets, allowing us to send the right email at the right time.
We are scoring based on behavior without pressure, and it keeps producing excellent results.
If there is any error in our machine, a log is automatically generated, and from SAP CRM, we can see that the machine has problems.
| Product | Mindshare (%) |
|---|---|
| SAP CRM | 14.4% |
| Marketo | 9.4% |
| Other | 76.2% |
| Company Size | Count |
|---|---|
| Small Business | 12 |
| Midsize Enterprise | 5 |
| Large Enterprise | 10 |
| Company Size | Count |
|---|---|
| Small Business | 14 |
| Midsize Enterprise | 5 |
| Large Enterprise | 27 |
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.
The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.
SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.
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