SAP CRM vs SAP Sales Cloud comparison

SAP CRM and SAP Sales Cloud are both solutions in the CRM category. SAP CRM is ranked #3 with an average rating of 7.8, while SAP Sales Cloud is ranked #63. SAP CRM holds a 2.2% mindshare in CRM, compared to SAP Sales Cloud’s 0.5% mindshare. Additionally, 84% of SAP CRM users are willing to recommend the solution.

SAP CRM

Read 44 SAP CRM reviews

3,941 Views
3,626 Comparison Views

84% willing to recommend

SAP Sales Cloud

504 Views
444 Comparison Views

SAP CRM

SAP Sales Cloud

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP CRM and SAP Sales Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM.

To learn more, read our detailed CRM Report (Updated: January 2026).

Buyer's Guide

CRM

January 2026

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP CRM

Ranking in CRM

3rd

Average Rating

7.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Local Government CRM (2nd), Marketing Management (3rd)

SAP Sales Cloud

Ranking in CRM

63rd

Average Rating

0.0

Number of Reviews

Ranking in other categories

Sales Force Automation (21st), Sales Performance Management (12th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of SAP CRM is 2.2%, down from 11.5% compared to the previous year. The mindshare of SAP Sales Cloud is 0.5%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
SAP CRM	2.2%
SAP Sales Cloud	0.5%
Other	97.3%

CRM

Featured Reviews

Fazle Rabbi

CRM administrator at a manufacturing company with 10,001+ employees

Customization and automation drive effective user training and insights sharing

Recently, the price of SAP CRM has increased, which is one concern. Another issue is that sometimes we experience slow performance. Reports in SAP CRM itself can become very slow. Other than that, it is a very good CRM system. I am happy with SAP CRM because whenever we have requirements for changes or customization as per our needs, we get them, and the downtime is minimal. We are getting very good support from the incident team and the in-house support team who are responsible for customization. Some customer centers have moved to Salesforce, but I don't have any experience with Salesforce to make a comparison.

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Top Industries

By visitors reading reviews

Manufacturing Company

13%

Financial Services Firm

University

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	5
Large Enterprise	27

No data available

Questions from the Community

What do you like most about SAP CRM?

Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.

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What is your experience regarding pricing and costs for SAP CRM?

SAP CRM is not suitable for small companies because of the cost. It is suitable for medium and large enterprise companies.

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What needs improvement with SAP CRM?

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Comparisons

Microsoft Dynamics CRM vs SAP CRM

Compared 38% of the time

Salesforce Sales Cloud vs SAP CRM

Compared 13% of the time

Zoho CRM vs SAP CRM

Compared 6% of the time

Oracle CRM vs SAP CRM

Compared 5% of the time

SAP Service Cloud vs SAP CRM

Compared 2% of the time

More SAP CRM Competitors

Salesforce Sales Cloud vs SAP Sales Cloud

Compared 35% of the time

NICE Sales Performance Management vs SAP Sales Cloud

Compared 16% of the time

HubSpot CRM vs SAP Sales Cloud

Compared 15% of the time

More SAP Sales Cloud Competitors

Product Reports

Buyer's Guide

SAP CRM

January 2026

Download SAP CRM product report

Buyer's Guide

CRM

January 2026

Download SAP Sales Cloud product report

Also Known As

No data available

SAP Cloud for Sales

Overview

SAP CRM is a comprehensive customer relationship management solution that helps businesses streamline their sales, marketing, and service processes. It offers a range of features including lead management, opportunity management, campaign management, and customer service management. With SAP CRM, businesses can effectively manage their customer interactions, improve customer satisfaction, and drive revenue growth.

The solution integrates with other SAP modules, allowing for seamless data exchange and real-time insights. It also offers mobile access, enabling sales and service teams to access critical information on the go.

SAP CRM is a powerful tool for businesses looking to enhance their customer relationships and drive business success.

SAP

SAP Sales Cloud brings together SAP Cloud for Customer, SAP Revenue Cloud and CallidusCloud, now part of SAP to help organizations connect and guide customers throughout their buying journey. Transform your lead to cash process and accelerate sales performance with incentive optimization, sales coaching and learning recommendations - helping sales teams to spend their time on the best deals.

SAP

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.

Medtronic, Day & Zimmerman, Harlequin Sales Corp, Mohawk Industries, German Football Association, Nebraska Book Company Inc., Goodwill Industries San Joaquin Valley Inc., Skullcandy, ContiTech AG

Find out what your peers are saying about Salesforce, Microsoft, SAP and others in CRM. Updated: January 2026.

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881,082 professionals have used our research since 2012.

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.