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SAP CRM vs Zoho CRM comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 12, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP CRM
Ranking in CRM
3rd
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
43
Ranking in other categories
Local Government CRM (2nd), Marketing Management (3rd)
Zoho CRM
Ranking in CRM
5th
Average Rating
8.0
Reviews Sentiment
7.1
Number of Reviews
52
Ranking in other categories
Opportunity Management (3rd), Sales Force Automation (3rd)
 

Mindshare comparison

As of April 2025, in the CRM category, the mindshare of SAP CRM is 11.1%, up from 10.4% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

GodfreyNoel - PeerSpot reviewer
Excellent user experience with ease of use and reliable technical support
When SAP CRM does the maintenance, it can take a long time, which can impact business continuity because we have to wait for the maintenance team to finish their work. Maybe if SAP could establish how you can access the tool using a cloud-based environment that would be virtualization, that would be better.
AmerKhan - PeerSpot reviewer
Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking
Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform is highly scalable."
"Compared to other systems, SAP CRM has been reliable, stable, and cost-effective for us."
"We use SAP CRM for customer service improvement. The main idea is to make sure our team has the right information when talking to customers. This helps them process things like price approvals for quotes faster. The goal is to make the product more efficient, and faster, and, in the end, provide better customer service."
"SAP CRM's most valuable at a branch level."
"We get very good support from SAP."
"It was comfortable setting up the tool."
"The most valuable feature for me is the flexibility to consolidate the products."
"The solution's contract management and product hierarchy features of SAP CRM are the most beneficial for our business operations."
"Customer tracking, order management, sales tracking and PO tracking provide efficiency."
"Zoho CRM is easy to use and easy to understand."
"Zoho CRM has been a really good product. From a basic CRM perspective, we use it to maintain the details of our company's customers."
"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."
"It also provides robust reporting capabilities to analyze and report on these key aspects of customer relationship management."
"There are many features that capture customer data."
"There's no installation required."
"We can customize the solution the way we want to."
 

Cons

"The navigation must be improved."
"In terms of stability, there are some latency issues."
"The interface could be improved."
"In terms of visibility of the data, there's a very limited set that we have access to and sometimes it's very difficult and not user-friendly to analyze from front end to back end. It's the biggest challenge, even if I'm working with an organization where we've implemented SAP."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"There could be some specific configurable options on the UI level to improve visibility."
"The product's pricing could be better."
"I think what needs to be improved is the solution for Brazil's organization."
"I'm not sure that there is scalability potential for enterprises."
"There was a challenge while deploying Zoho when we brought an API code. Because integrations "aren't perfect" for every organization."
"The product's scalability and stability need improvement."
"The process of creating reports is not very user-friendly - it takes time, and it's confusing."
"Some of our clients could not develop their requirements using the product."
"They should provide an option to customize modules."
"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."
"I have issues with the tool's scalability."
 

Pricing and Cost Advice

"We have to pay a yearly licensing fee for SAP CRM, which is expensive."
"From the maintenance perspective, SAP CRM is quite expensive compared to cloud services because the current solution they're using is managed by us and we are hosting it on servers. There is the cost of hosting, and managing servers and applications. The overhead is substantial, but this solution is a legacy system. It will take some time for the customer to migrate out of it."
"The company has seen an increase in revenue."
"The solution is expensive."
"SAP CRM is an expensive solution and is the most challenging aspect of the solution."
"Its price is reasonable. As compared to other CRMs, this CRM is competitively priced. They have multiple flavors with different sets of functionality. Pricing is based on the flavor that suits your requirement. If you have more users, the cost will come down."
"There is a license required for the solution and most of my clients purchase an annual license."
"They should reduce the price to target small businesses."
"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."
"Zoho CRM is an expensive tool."
"The solution has standard pricing plans."
"I have no information about the pricing for Zoho CRM because the finance department handles that."
"The solution is cost-effective."
"We pay for an annual license to use this solution."
"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."
"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."
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Top Industries

By visitors reading reviews
Computer Software Company
12%
Manufacturing Company
10%
Government
9%
Financial Services Firm
9%
Educational Organization
81%
Computer Software Company
2%
Financial Services Firm
2%
Government
2%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about SAP CRM?
Getting the right information at the right time across different programs is important. These programs lack interaction between them. IPA is a good option to bring them together.
What needs improvement with SAP CRM?
One area for improvement is the security model, especially regarding records management retention and the audit and legal holds. Since we're in the middle of a cloud digital transformation, it's es...
What do you like most about Zoho CRM?
Zoho CRM integrates easily with customer service workflows.
What is your experience regarding pricing and costs for Zoho CRM?
Currently, I am using Zoho CRM at no charge, sticking with the free tier. I have not had to pay for licenses or setup costs.
What needs improvement with Zoho CRM?
Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective. This feat...
 

Comparisons

 

Overview

 

Sample Customers

Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult
Find out what your peers are saying about SAP CRM vs. Zoho CRM and other solutions. Updated: March 2025.
845,040 professionals have used our research since 2012.