Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #18 with an average rating of 7.8, while Zoho is ranked #5 with an average rating of 8.0. Pipedrive holds a 1.2% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

613 Views
263 Comparison Views

78% willing to recommend

Zoho CRM

Read 53 Zoho CRM reviews

1,877 Views
883 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Apr 20, 2025

Zoho CRM and Pipedrive are competitive tools in the customer relationship management category. Zoho CRM seems to have the upper hand for businesses needing customization and integration with various applications, while Pipedrive is favored by sales-focused teams for its deal management capabilities.

Features: Zoho CRM provides extensive customization options, allowing businesses to tailor the CRM according to their needs, integrates seamlessly with other Zoho applications and Google Apps, and offers a robust reporting system which includes hierarchical data structures. Pipedrive is noted for its intuitive and easy-to-use interface, customizable data fields, and strong sales tracking capabilities.

Room for Improvement: Zoho CRM could enhance their email templates and telemarketing features, improve mobile app functionality, and streamline social media integrations, particularly with LinkedIn. Pipedrive users have identified pricing structure, automation features, and documentation clarity as areas for improvement, alongside enhancing data security and API functionalities.

Ease of Deployment and Customer Service: Zoho CRM is mainly deployed in the public cloud but also offers private and hybrid options, with customer service varying based on the subscription plan. Pipedrive is deployed on a public cloud and receives high ratings for its efficient technical support and quick problem resolution.

Pricing and ROI: Zoho CRM offers competitive pricing starting from affordable rates, with options like Zoho One offering substantial value through bundled applications, appealing to businesses mindful of cost. Pipedrive is seen as more affordable for sales-centric organizations, despite higher costs for advanced plans, delivering ROI by boosting sales and productivity.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: May 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

Download the complete report

Helped 860,168 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

18th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

8th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (10th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

4th

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of Pipedrive is 1.2%, up from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"It is a stable platform."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"The solution is very stable."

"The most valuable feature is the ability to create timelines and custom fields."

"The usability of the solution is its valuable feature."

More Pipedrive pros

"What I appreciate about Zoho CRM is the customization."

"The most valuable feature of Zoho CRM is emailing. You can send emails to customers directly from Zoho CRM. The marketing team in my company uses this feature, and it's effective."

"It has helped to manage, move forward, and also customize my processes. It has helped me with my sales pipeline, sales process, and performance."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"I think the whole pipeline tracking is most useful for us."

"The solution has an efficient notification feature."

"Zoho CRM handles the entire customer relationship management, from lead generation to workflows, reports, and lead qualification."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

More Zoho CRM pros

Cons

"Reporting capabilities of the solution could be improved."

"New features sometimes seem bolted on rather than being smooth."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"You must pay more if you need an additional feature."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The platform could be even more robust."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

More Pipedrive cons

"The customization options for roles in Zoho CRM are currently limited."

"Zoho CRM’s customer service can be a little difficult to reach sometimes."

"It would be useful to have some way of mapping organizations that could add more value. If I have X company's database and am trying to create multiple contexts for different entities of the same company, I should be able to map it in such a way that I can see the organization chart."

"Sometimes, they don't understand what my actual needs are."

"The main area for improvement is how the solution handles leads. Leads are separated and always tied to a contact, which makes it difficult to maintain leads within a company. This could be handled better."

"There should be easy access to feature recommendations in the solution"

"Since Zoho CRM is not made for the enterprise kind of company, its stability for enterprise businesses could be improved."

"I would like to see more integrations and customization options in the next release."

More Zoho CRM cons

Pricing and Cost Advice

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"The solution is affordable."

"The product is expensive but provides valuable services."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"As of now, the pricing and value are quite good."

"We pay $1000 a month for the tool."

"The price of Pipedrive has been reasonable."

More Pipedrive pricing and cost advice

"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."

"Zoho CRM is an expensive tool."

"We consider it a good value and found it to be cost-effective."

"Professional plans cost $35 per user in the USA and EUR 35 in Europe."

"The tool started out quite cheap. It's had some changes with small and medium business subscriptions, but it's still worth the price. I'd say it's priced a bit below the medium range."

"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."

"I have no information about the pricing for Zoho CRM because the finance department handles that."

"Its price is lower than the other software."

More Zoho CRM pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which CRM solutions are best for your needs.

See recommendations

860,168 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Educational Organization

28%

Computer Software Company

11%

Government

Comms Service Provider

Educational Organization

49%

Computer Software Company

Financial Services Firm

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

Apollo.io vs Pipedrive

Compared 71% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 10% of the time

Odoo vs Pipedrive

Compared 9% of the time

More Pipedrive Competitors

SAP CRM vs Zoho CRM

Compared 52% of the time

Odoo vs Zoho CRM

Compared 8% of the time

Salesforce Sales Cloud vs Zoho CRM

Compared 6% of the time

Bitrix24 vs Zoho CRM

Compared 6% of the time

Siebel CRM vs Zoho CRM

Compared 4% of the time

More Zoho CRM Competitors

Product Reports

Buyer's Guide

Pipedrive

June 2025

Download Pipedrive product report

Buyer's Guide

Zoho CRM

June 2025

Download Zoho CRM product report

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

Free Report: Pipedrive vs. Zoho CRM

Find out what your peers are saying about Pipedrive vs. Zoho CRM and other solutions. Updated: May 2025.

DOWNLOAD NOW

860,168 professionals have used our research since 2012.

See our Pipedrive vs. Zoho CRM report.

See our list of best CRM vendors, best Opportunity Management vendors, and best Sales Force Automation vendors.

We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.