Pipedrive vs Zoho CRM comparison

Pipedrive and Zoho are both solutions in the CRM category. Pipedrive is ranked #17 with an average rating of 8.1, while Zoho is ranked #5 with an average rating of 8.3. Pipedrive holds a 1.1% mindshare in CRM, compared to Zoho’s 3.0% mindshare. Additionally, 78% of Pipedrive users are willing to recommend the solution, compared to 88% of Zoho users who would recommend it.

Pipedrive

Read 13 Pipedrive reviews

682 Views
312 Comparison Views

78% willing to recommend

Zoho CRM

Read 52 Zoho CRM reviews

2,372 Views
1,178 Comparison Views

88% willing to recommend

Pipedrive

Zoho CRM

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Executive SummaryUpdated on Apr 20, 2025

Zoho CRM and Pipedrive are competitive tools in the customer relationship management category. Zoho CRM seems to have the upper hand for businesses needing customization and integration with various applications, while Pipedrive is favored by sales-focused teams for its deal management capabilities.

Features: Zoho CRM provides extensive customization options, allowing businesses to tailor the CRM according to their needs, integrates seamlessly with other Zoho applications and Google Apps, and offers a robust reporting system which includes hierarchical data structures. Pipedrive is noted for its intuitive and easy-to-use interface, customizable data fields, and strong sales tracking capabilities.

Room for Improvement: Zoho CRM could enhance their email templates and telemarketing features, improve mobile app functionality, and streamline social media integrations, particularly with LinkedIn. Pipedrive users have identified pricing structure, automation features, and documentation clarity as areas for improvement, alongside enhancing data security and API functionalities.

Ease of Deployment and Customer Service: Zoho CRM is mainly deployed in the public cloud but also offers private and hybrid options, with customer service varying based on the subscription plan. Pipedrive is deployed on a public cloud and receives high ratings for its efficient technical support and quick problem resolution.

Pricing and ROI: Zoho CRM offers competitive pricing starting from affordable rates, with options like Zoho One offering substantial value through bundled applications, appealing to businesses mindful of cost. Pipedrive is seen as more affordable for sales-centric organizations, despite higher costs for advanced plans, delivering ROI by boosting sales and productivity.

To learn more, read our detailed Pipedrive vs. Zoho CRM Report (Updated: May 2025).

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pipedrive

Ranking in CRM

17th

Ranking in Opportunity Management

5th

Ranking in Sales Force Automation

6th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Local Government CRM (4th)

Zoho CRM

Ranking in CRM

5th

Ranking in Opportunity Management

3rd

Ranking in Sales Force Automation

3rd

Average Rating

8.0

Reviews Sentiment

7.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of Pipedrive is 1.1%, up from 0.9% compared to the previous year. The mindshare of Zoho CRM is 3.0%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Vykintas Arlauskas

CTO, Retal Group at RETAL

An easy- to- use and scalable cloud-based CRM tool for managing and tracking

I have noticed that Pipedrive is doing a lot in terms of web cybersecurity and integration with other tools, which is good. However, we haven't integrated it with our ERP system yet, so that might pose a challenge. We'll have to see how it goes. The Integration with artificial intelligence should be available in the next release. In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer. Perhaps, in the future, this could be achieved through artificial intelligence.

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AmerKhan

Senior Director - Head of Solution Engineering at Osol tech (Private) Limited

Diverse integrations assist in seamlessly aligning marketing efforts with sales tracking

Zoho CRM is flexible due to its integrations, like with Zoho Campaign, helping integrate marketing efforts with CRM processes. It offers a no-cost entry with the ability for three users to use it at no charge, which is beneficial for startups to explore the platform without financial strain. This enables me to start using the platform, handle opportunities, and get a feel before committing financially.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The initial setup is straightforward."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"The solution is very stable."

"It is a stable platform."

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The solution is pretty easy to use and intuitive."

"The usability of the solution is its valuable feature."

More Pipedrive pros

"For the most part, the solution is stable."

"The most valuable features include the dashboards, deal tracking, email tracking, notes, managing notes and the ability to manage databases in one place."

"The most valuable feature of Zoho CRM is its ease of use."

"The platform has a valuable lead qualification feature."

"Highly configurable, enabling graphically built workflows, and the writing of customized scripts if required."

"We use the solution for different projects. We use it to patch lead details from clients' sources."

"There's no installation required."

"Zoho CRM has a location-based feature where if I'm visiting certain customers in a day, it can indicate to me the most efficient route. However, this is if the location of all the offices or places is updated, it saves my time. The calendar in Zoho CRM is synchronized with Google Calander which is very useful for me."

More Zoho CRM pros

Cons

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The platform could be even more robust."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"You must pay more if you need an additional feature."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The automation process is challenging."

More Pipedrive cons

"Zoho CRM could benefit from predictive analysis based on historical trends to forecast future performance over the next two to three years, particularly from a sales pipeline perspective."

"The solution's feature for forecast has limitations."

"The reporting for developers should be improved."

"There are at least two big pieces. One is just the ability to reorganize the data and clean it up to eliminate duplicates and things like that. It is very manual at the moment. It only gives us certain fields that we can check on. Because of our particular database, it creates a problem. We deal with hospitals, and there are 50 hospitals. It is tough to figure out which one is which. Is it this one or the other one? So, trying to clean things up is very difficult. I'd like to have more ability to share data fields. The data is structured into different buckets, and I frequently have to create the same field in two different buckets. It would be nice if I could just do a view-only field in another bucket. In my contact bucket, I would like to be able to have just a view-only of the account information so that I don't need to enter it again, which is what I have to do currently."

"There are two things I would like to see from Zoho CRM. The first would be to include a calling feature that is connected to our call center. Second, I would like financial targeting and how to measure targeting for the sales agent to be connected better with bookings."

"The analytics and AI suggestion features need improvement."

"The support response time for this solution could be improved."

"Zoho could be more user friendly by improving the UI of the interface."

More Zoho CRM cons

Pricing and Cost Advice

"The product is expensive but provides valuable services."

"The solution is affordable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"We pay $1000 a month for the tool."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"As of now, the pricing and value are quite good."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

"The price of Zoho CRM is already competitive, but we would always like to have a better discount. Most of the features are included in the price but if we want the extra features then we have to purchase them."

"The solution has standard pricing plans."

"If you compare the pricing with SAP, it is well priced and you are able to pay as you go."

"The basic plan has changed from $15 to $25 or $30."

"It is around $1000 a month."

"This solution is less expensive than Salesforce."

"On a scale of one to ten, where one is a high price and ten is a low price, I rate the pricing a five. However, the pricing is fine because we chose the enterprise plan as a private limited company."

"I rate the product a four out of ten. The cost for Zoho CRM is not fixed; different editions are available, and the features depend on the edition chosen. Some capabilities, such as integrating with workflows, might incur additional costs, but these are well-documented and not hidden."

More Zoho CRM pricing and cost advice

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Top Industries

By visitors reading reviews

Educational Organization

54%

Computer Software Company

Manufacturing Company

Government

Educational Organization

74%

Computer Software Company

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What do you like most about Zoho CRM?

Zoho CRM integrates easily with customer service workflows.

See all answers

What is your experience regarding pricing and costs for Zoho CRM?

I rate the pricing as a five out of ten, as it offers good value for money.

See all answers

What needs improvement with Zoho CRM?

The analytics and AI suggestion features need improvement.

See all answers

Comparisons

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Compared 74% of the time

Odoo vs Pipedrive

Compared 10% of the time

Microsoft Dynamics CRM vs Pipedrive

Compared 8% of the time

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SAP CRM vs Zoho CRM

Compared 52% of the time

Odoo vs Zoho CRM

Compared 9% of the time

Bitrix24 vs Zoho CRM

Compared 7% of the time

Oracle CRM vs Zoho CRM

Compared 6% of the time

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Product Reports

Buyer's Guide

Pipedrive

May 2025

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Buyer's Guide

Zoho CRM

April 2025

Download Zoho CRM product report

Also Known As

PipelineDeals

No data available

Overview

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Zoho CRM empowers organizations with a complete customer relationship lifecycle management solution for managing organization-wide Sales, Marketing, Customer Support & Service and Inventory Management.

Zoho

Sample Customers

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

JetHub, Anderson Sales Advantage, ActionCoach, Milagro Advisory Group, TECO Pneumatic, Proteomics Consult

Buyer's Guide

Pipedrive vs. Zoho CRM

May 2025

Free Report: Pipedrive vs. Zoho CRM

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We monitor all CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.