Apollo.io vs Pipedrive comparison

Apollo.io and Pipedrive are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while Pipedrive is ranked #5 with an average rating of 8.5. Apollo.io holds a 9.4% mindshare in OM, compared to Pipedrive’s 6.9% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 78% of Pipedrive users who would recommend it.

Apollo.io

Read 13 Apollo.io reviews

1,054 Views
1,043 Comparison Views

81% willing to recommend

Pipedrive

Read 13 Pipedrive reviews

2,064 Views
660 Comparison Views

78% willing to recommend

Apollo.io

Pipedrive

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: March 2026).

Buyer's Guide

Apollo.io vs. Pipedrive

March 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

5th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (21st), Local Government CRM (7th), Sales Force Automation (10th)

Mindshare comparison

As of March 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.4%, down from 16.5% compared to the previous year. The mindshare of Pipedrive is 6.9%, down from 10.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	9.4%
Pipedrive	6.9%
Other	83.7%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

Read full review

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a scalable solution."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"Compared to other tools, they are a bit accurate when it comes to CSV uploads."

"The product's most valuable feature is its ease of use, especially for beginners."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"The fact that it combines both database and outreach tools in one place is valuable."

"I like the tool's UI. Its user experience is clear."

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

More Apollo.io pros

"It is a stable platform."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The solution is pretty easy to use and intuitive."

"The initial setup is straightforward."

"The most valuable feature is the ability to create timelines and custom fields."

"The solution is very stable."

More Pipedrive pros

Cons

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"They should provide a larger number of free emails."

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"The emails are not that accurate, so improvements in that area would be beneficial."

More Apollo.io cons

"The platform could be even more robust."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"The product is expensive."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"New features sometimes seem bolted on rather than being smooth."

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

More Pipedrive cons

Pricing and Cost Advice

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The solution is affordable."

"Pipedrive is relatively more affordable than other solutions."

"The product is expensive but provides valuable services."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

"We pay $1000 a month for the tool."

"As of now, the pricing and value are quite good."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Marketing Services Firm

16%

Outsourcing Company

11%

University

Financial Services Firm

Outsourcing Company

12%

Computer Software Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

What advice do you have for others considering Pipedrive?

I'd recommend Pipedrive since it's easy to use and handles simple processes effectively. I'd rate the solution nine out of ten.

See all answers

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Compared 8% of the time

ZELIQ vs Apollo.io

Compared 7% of the time

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Compared 10% of the time

noCRM.io vs Pipedrive

Compared 9% of the time

Freshsales vs Pipedrive

Compared 8% of the time

Jobber vs Pipedrive

Compared 7% of the time

monday.com vs Pipedrive

Compared 7% of the time

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Product Reports

Buyer's Guide

Apollo.io

March 2026

Download Apollo.io product report

Buyer's Guide

Pipedrive

March 2026

Download Pipedrive product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Buyer's Guide

Apollo.io vs. Pipedrive

March 2026

Free Report: Apollo.io vs. Pipedrive

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