Apollo.io vs Pipedrive comparison

Why PeerSpot?

Apollo.io and Pipedrive are both solutions in the Opportunity Management category. Apollo.io is ranked #1 with an average rating of 8.0, while Pipedrive is ranked #9. Apollo.io holds a 7.8% mindshare in OM, compared to Pipedrive’s 5.8% mindshare. Additionally, 82% of Apollo.io users are willing to recommend the solution, compared to 78% of Pipedrive users who would recommend it.

Apollo.io

Read 14 Apollo.io reviews

2,704 Views
2,704 Comparison Views

82% willing to recommend

Pipedrive

Read 13 Pipedrive reviews

6,125 Views
1,715 Comparison Views

78% willing to recommend

Apollo.io

Pipedrive

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: September 2026).

Buyer's Guide

Apollo.io vs. Pipedrive

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

1st

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

9th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (26th), Local Government CRM (14th), Sales Force Automation (9th)

Mindshare comparison

As of November 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.8%, down from 14.1% compared to the previous year. The mindshare of Pipedrive is 5.8%, down from 9.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	7.8%
Pipedrive	5.8%
Other	86.4%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

Read full review

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I like the tool's UI. Its user experience is clear."

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"The product's most valuable feature is its ease of use, especially for beginners."

"Compared to other tools, they are a bit accurate when it comes to CSV uploads."

"It is a scalable solution."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

"Apollo.io has positively impacted my organization because before, I was relying on Excel tables and sending manual emails."

More Apollo.io pros

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"Our primary use case for this solution ranges from using it for daily activities in sales to forecasting and KPIs and following up on every deal we are working on and every lease we are opening."

"The most valuable feature is the ability to create timelines and custom fields."

"The initial setup is straightforward."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"Anyone thinking about using this solution should definitely look at it and seriously consider it because it's a very good product."

More Pipedrive pros

Cons

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"The solution's initial setup process could be better."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"They should provide a larger number of free emails."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The emails are not that accurate, so improvements in that area would be beneficial."

"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

"Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it."

More Apollo.io cons

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"You must pay more if you need an additional feature."

"Areas where the solution could improve are with the easiness of integration with other solutions, as well as the reporting capabilities."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"Pipedrive has some weaknesses against Salesforce."

"New features sometimes seem bolted on rather than being smooth."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Reporting capabilities of the solution could be improved."

More Pipedrive cons

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"As of now, the pricing and value are quite good."

"We pay $1000 a month for the tool."

"The solution is affordable."

"The product is expensive but provides valuable services."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"Pipedrive is relatively more affordable than other solutions."

"The solution's pricing is excellant. It costs 65 dollars a month for top tier plan."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Outsourcing Company

15%

Marketing Services Firm

12%

Comms Service Provider

11%

Computer Software Company

Outsourcing Company

16%

Construction Company

12%

Comms Service Provider

11%

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?

My experience with pricing, setup cost, and licensing is that the pricing works on a credit system. For example, discovering a lead or discovering a person costs one credit or an amount of credits....

See all answers

What needs improvement with Apollo.io?

Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it. It takes several weeks to underst...

See all answers

What is your primary use case for Apollo.io?

Apollo.io is used primarily for cold outreach, which I do not manage myself, and email campaigns to specific customer segments, which I do manage. A specific example of an email campaign I have man...

See all answers

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Product Reports

Buyer's Guide

Apollo.io

October 2026

Download Apollo.io product report

Buyer's Guide

Pipedrive

October 2026

Download Pipedrive product report

Overview

Apollo.io is a renowned platform for B2B prospect data management, offering tools for sourcing, verifying, and automating tasks to enhance sales efficiency, with expansive data coverage and integration capabilities.

Apollo.io enhances sales activities by providing extensive filters, accurate targeting, and a substantial database. Known for its seamless integration with LinkedIn and CRM platforms via its Chrome extension, Apollo.io offers data enrichment and lead management functionalities. Its competitive pricing and data depth attract users seeking efficient automation in sales pipelines. Despite challenges in data accuracy and CRM functionality, Apollo.io remains favored for its ability to handle outreach channels like email and LinkedIn, streamline workflows, and build custom profiles using technographic and industry filters.

What features does Apollo.io offer?

User-friendly interface enhances navigation and efficiency.
Extensive filters aid in precise targeting.
Chrome extension integrates seamlessly with LinkedIn and CRM platforms.
Data enrichment using multiple tools and APIs.
Automated task management improves productivity.
Robust database supports comprehensive data coverage.

What benefits should users look for in Apollo.io reviews?

Improved sales efficiency through automated workflows.
Data accuracy and comprehensive coverage enable better outreach.
Enhanced lead scoring facilitates campaign management.
Chrome extension boosts productivity by integrating platforms.
Pricing structure compared to competitors offers value.

In industries focused on B2B client acquisition and retention, Apollo.io supports sales teams by managing data-rich prospecting activities. Organizations leverage it for building effective outreach strategies, using features like recruitment filters and CSV uploads to manage sales pipelines efficiently. Its CRM-like functionalities promote streamlined data collection tailored to specific job roles and industries.

Apollo.io

Pipedrive offers an intuitive interface for tracking deals with customizable features and extensive reporting to enhance sales management.

Pipedrive is a CRM tool designed to streamline sales processes. Known for its Kanban-style interface, it allows for easy tracking of deals and activities. Users find value in its customizable features, extensive reporting, and ability to manage communication. With flexible data structures, filters, and automation, Pipedrive improves sales management and communication integration. Although users seek better pricing and enhanced features for basic versions, the platform effectively supports tasks like deal tracking, email integration, and client relationship management.

What are the key features of Pipedrive?

Kanban-style interface: Facilitates easy deal tracking.
Customizable features: Allows adaptable data structures and processes.
Extensive reporting: Provides insights into sales activities.
Workflow automation: Enhances efficiency by automating repetitive tasks.
Email integration: Streamlines communication within the platform.

What benefits should users look for in Pipedrive?

Improved sales tracking: Enhances visibility into sales activities and pipelines.
Increased efficiency: Saves time through automation of routine tasks.
Customizability: Supports diverse business needs with flexible setup.
Scalability: Adapts to growing business requirements.
Better communication: Facilitates seamless interaction between team members.

In real estate and other industries, Pipedrive assists in managing client relationships by tracking interactions from introduction to closing. It supports sales funnels, lead capturing, and campaign management, enabling companies to effectively streamline workflows and forecast outcomes.

Pipedrive

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Buyer's Guide

Apollo.io vs. Pipedrive

September 2026

Free Report: Apollo.io vs. Pipedrive

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