Apollo.io vs Pipedrive comparison

Apollo.io and Pipedrive are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while Pipedrive is ranked #4 with an average rating of 7.8. Apollo.io holds a 9.9% mindshare in OM, compared to Pipedrive’s 7.0% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 78% of Pipedrive users who would recommend it.

Apollo.io

Read 13 Apollo.io reviews

829 Views
821 Comparison Views

81% willing to recommend

Pipedrive

Read 13 Pipedrive reviews

1,518 Views
501 Comparison Views

78% willing to recommend

Apollo.io

Pipedrive

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: December 2025).

Buyer's Guide

Apollo.io vs. Pipedrive

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

4th

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (22nd), Local Government CRM (9th), Sales Force Automation (10th)

Mindshare comparison

As of January 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.9%, down from 14.5% compared to the previous year. The mindshare of Pipedrive is 7.0%, down from 8.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Market Share Distribution
Product	Market Share (%)
Apollo.io	9.9%
Pipedrive	7.0%
Other	83.1%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

Read full review

Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"The product's most valuable feature is its ease of use, especially for beginners."

"I like the tool's UI. Its user experience is clear."

"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

"It is a scalable solution."

More Apollo.io pros

"The most valuable feature is the ability to create timelines and custom fields."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"Pipedrive makes it easy to understand who I'm talking to at a glance. It has all the activities, node features, opportunity interface, deal interface, and time drive deals.The sales process is extremely simple, which saves me time and energy. I can send the document for e-signature and make the most out of my deals. I can automatically send emails and phone calls. You need to do only a little API programming. It offers massive flexibility. You can run an entire enterprise on the platform. The ease of use facilitates huge adoption."

"Pipedrive's most valuable features are that you can keep the whole information that's related to managing your sales process and you can customize it easily. The person that we have who is customizing Pipedrive is very junior in means of software development or process development. He can easily use it, anyone can use the solution. It has a very easy user interface to customize your processes and apply them to the Pipedrive process."

"The usability of the solution is its valuable feature."

"It's very flexible and we can really fit it into our business model."

"The initial setup is straightforward."

"The solution is pretty easy to use and intuitive."

More Pipedrive pros

Cons

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."

More Apollo.io cons

"The integration possibilities with other systems could be better as well. We use it in connection with Octopus CRM, and there's room for improvement."

"The platform could be even more robust."

"The automation process is challenging."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"The product is expensive."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

"You must pay more if you need an additional feature."

More Pipedrive cons

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"The solution's price is reasonable."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"The product is expensive but provides valuable services."

"On a scale of one to ten, where one is a low price, and ten is a high price, two or three. For us, everything is expensive because this is a startup, but for a normal company, it should be peanuts."

"The price of Pipedrive has been reasonable."

"Pipedrive is relatively more affordable than other solutions."

"We pay $1000 a month for the tool."

"The solution is affordable."

"As of now, the pricing and value are quite good."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

More Pipedrive pricing and cost advice

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Top Industries

By visitors reading reviews

Outsourcing Company

12%

University

Media Company

Computer Software Company

14%

Outsourcing Company

12%

Retailer

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	1
Large Enterprise	3

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

See all answers

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

See all answers

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

See all answers

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Compared 7% of the time

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Compared 6% of the time

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Product Reports

Buyer's Guide

Apollo.io

January 2026

Download Apollo.io product report

Buyer's Guide

Pipedrive

January 2026

Download Pipedrive product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Pipedrive

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo

Buyer's Guide

Apollo.io vs. Pipedrive

December 2025

Free Report: Apollo.io vs. Pipedrive

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