Apollo.io vs Pipedrive comparison

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Apollo.io

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Executive SummaryUpdated on Jan 2, 2025

Pipedrive and Apollo.io are both CRM platforms competing in sales and marketing optimization. While Apollo.io has an edge with its robust data enrichment and outreach tools, Pipedrive excels in simple sales management and integration options.

Features: Pipedrive is recognized for its intuitive sales pipeline management, customizable dashboards, and easy activity management. Apollo.io provides automatic data enrichment, a vast database for lead research, and efficient prospecting functionalities that cater to specific market needs.

Room for Improvement: Pipedrive could enhance its automation features, expand its data structures, and improve API programming requirements. Apollo.io might benefit from refining its intent data accuracy, improving email integration, and broadening free plan features.

Ease of Deployment and Customer Service: Pipedrive offers a quick setup with efficient onboarding, supported by comprehensive customer services. Apollo.io ensures an easy deployment process, emphasizing robust training and dedicated assistance to guide its users effectively.

Pricing and ROI: Pipedrive presents competitive pricing with flexible plans, supporting faster ROI for those focused on sales efficiency. Apollo.io, although demanding higher initial costs, justifies the investment with its superior lead generation tools, promising substantial long-term revenue growth.

To learn more, read our detailed Apollo.io vs. Pipedrive Report (Updated: July 2025).

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Apollo.io vs. Pipedrive

July 2025

Helped 861,490 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

4th

Average Rating

8.6

Reviews Sentiment

8.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Pipedrive

Ranking in Opportunity Management

3rd

Average Rating

8.2

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

CRM (18th), Local Government CRM (10th), Sales Force Automation (8th)

Mindshare comparison

As of July 2025, in the Opportunity Management category, the mindshare of Apollo.io is 17.9%, up from 11.1% compared to the previous year. The mindshare of Pipedrive is 11.7%, up from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management

Featured Reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

It makes finding your target audience easy, has a verified contact details feature, and its customer support is helpful and always available

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

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Willem Lambrechts

Managing Director at Drebbel

Offers the ability to create multiple pipelines and the flexibility in filtering and reporting

We do a lot of analytics and reporting ourselves. We don't necessarily use all the features that Pipedrive provides, but it's very helpful at least. It has streamlined our deal-closing process. We use it for everything. When we create a lead, we put it into Pipedrive. That lead can be converted into an opportunity, which we manage through our whole pipeline. This includes having all data related to the opportunity in one place. Once the deal is closed, we use Pipedrive to follow up on the invoices until they are paid. We also manage sales commissions and payments to our salespeople through Pipedrive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"What I like most about Apollo.io is it lets you find your target audience. The tool also helps you find verified contact details, apart from allowing you to send bulk emails to people you're looking to contact."

"I like the tool's UI. Its user experience is clear."

"It is a scalable solution."

"Apollo is very user-friendly."

"The product's most valuable feature is its ease of use, especially for beginners."

"The usability of the solution is its valuable feature."

"The solution is pretty easy to use and intuitive."

"The most useful stuff for me is that it's very flexible with all the data structures...Stability-wise, I rate the solution a ten out of ten."

"The most useful thing is the ability to create multiple pipelines and the flexibility in filtering and reporting."

"The most valuable feature is the ability to create timelines and custom fields."

"The biggest and the best feature is the view that you get when you log in. You have a board like Kanban when you log in, and you've got a column on the left and several other columns that move to the right, depending on where you are in a particular deal. If it's a prospect or someone who is just looking, you move it along the process, and it really helps you keep track of where you are."

"Pipedrive's most valuable feature is reporting and insights. The CRM shows the database and lets the salespeople arrange their daily activities. The insights are essential from a management point of view because it helps the sales staff improve or adjust their whole sales cycle, activities, and quality."

"It is a stable platform."

More Pipedrive pros

Cons

"What's missing in Apollo.io is a proper CRM and pipeline management system. The tool is excellent at finding contact information, but it has room for improvement in sending emails and tracking the sales pipeline."

"They should provide a larger number of free emails."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The solution's initial setup process could be better."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"The automation process is challenging."

"We are using the lowest version of it. As we become more sophisticated, we might outgrow the tool, but there are features that are available in the higher-level versions, which I'm unfamiliar with, that might be able to meet the needs we would have in the future. They can maybe add some of the features to the basic version or make it more reasonably priced or free."

"Pipedrive has some weaknesses against Salesforce. The documentation of Pipedrive could improve. They need more qualified documentation because I had to fix my colleague's work to correct the reports because they did not find how they can do it, or develop reports. There are some misunderstandings about how to do reporting."

"Pipedrive could be more efficient. I want the management to be more transparent so it's easier to monitor the sales team's activities and results and do business forecasting. It would help them to improve the quality of the sales cycle."

"In future releases, I would like to have a highly intelligent integration service where you can easily connect PipeDrive with other tools, even if you are not a developer."

"The tool's APIs are challenging. It should also be compliant with HIPAA, FINRA and GLBA. The data centers should be within US so that they are compliant with regulations."

"The product is expensive."

"The form builder works even though it has some shortcomings...Also, the forms don't have the ability to avoid or stop people from signing up if they don't have a corporate email."

More Pipedrive cons

Pricing and Cost Advice

"The solution's price is reasonable."

"Apollo.io is more affordable than its competitors. I'm on an unlimited plan that costs $19 monthly. Nowadays, Apollo.io has a $99 plan that gives you ten thousand emails monthly. Other products would cost $2,000+ annually."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"Pipedrive is relatively more affordable than other solutions."

"As of now, the pricing and value are quite good."

"The solution is affordable."

"Pipedrive keeps increasing the prices, which is becoming a bit annoying. It was reasonable when we started, but now they're increasing all the time."

"The product is expensive but provides valuable services."

"We pay $1000 a month for the tool."

"The price of Pipedrive has been reasonable."

"Pipedrive is the most cost-effective in terms of the balance between cost and features. I would take Pipedrive over HubSpot or Zoho CRM. It's well-positioned on the market."

More Pipedrive pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which Opportunity Management solutions are best for your needs.

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861,490 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

17%

Financial Services Firm

15%

Comms Service Provider

Outsourcing Company

Educational Organization

15%

Computer Software Company

13%

Government

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

What is your experience regarding pricing and costs for Apollo.io?

We are using the free version of the solution.

What needs improvement with Apollo.io?

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

What do you like most about Pipedrive?

The most valuable feature is the ability to create timelines and custom fields.

What is your experience regarding pricing and costs for Pipedrive?

The pricing is satisfactory.

What needs improvement with Pipedrive?

New features sometimes seem bolted on rather than being smooth.

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Product Reports

Download Apollo.io product report

Opportunity Management

June 2025

Download Pipedrive product report

June 2025

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Pipedrive CRM, a SOC 2 Certified Service Provider, is built around activity-based selling. It ensures total visibility through its Pipeline Management tool with a clear visual interface that prompts you to take action, remain organized and stay in control of a complex sales process, Sales Reporting that provides visual report, understands pipeline metrics, tracks and tests sales process and shows sales split by product. Pipedrive CRM boosts productivity, optimizes the Sales Process, It has an import/export feature that safeguards against human error. It is fully customizable, has multiple usage possibilities and can automatically creates contacts in your pipeline.

Sample Customers

Information Not Available

Samsung, Amazon, SkyScanner, TDW, Vimeo, ReMax, Festo