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Apollo.io pros and cons

Vendor: Apollo.io

4.1 out of 5

14 reviews
82% willing to recommend

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Pros & Cons summary

Apollo.io is a scalable tool enhancing efficiency by replacing manual workflows with accurate data like LinkedIn URLs, work email addresses, and direct dial numbers. Its valued intent data improves sales strategies, and cost-effectiveness aids in expanding outreach while saving money. Despite strong contact coverage and useful features like the Chrome extension, its complex onboarding, setup issues, and pricing complications hinder usability and accessibility compared to competitors like ZoomInfo.

Buyer's Guide

Get pricing advice, tips, use cases and valuable features from real users of this product.

Prominent pros & cons

PROS

Apollo.io is a scalable tool that has positively impacted organizations by replacing manual workflows and increasing efficiency in targeting with accurate data like LinkedIn URLs, work email addresses, and direct dial numbers.

The intent data provided by Apollo.io is a highly valued feature, enabling companies to detect the intent of potential customers seeking their solutions and significantly enhancing sales strategies.

The cost-effectiveness of Apollo.io compared to using multiple tools helps organizations save money while expanding their outreach capabilities.

Apollo.io's Chrome extension and sequencing capabilities are appreciated for facilitating consistent and efficient outreach efforts, making it easier for users to stay organized and proactive.

Apollo.io boasts a strong database with extensive contact coverage, allowing users to discover prospects across various industries and roles, proving to be more effective than other tools in the market.

CONS

Apollo.io has a complex onboarding process due to its numerous features, making it difficult to understand and use.

The initial setup process for Apollo.io could be improved.

There are issues with Apollo.io sending callouts when not in maintenance mode, causing inconvenience.

The pricing structure of Apollo.io is complex and could be simplified to be more inclusive.

The data accuracy in Apollo.io needs improvement, especially when compared to other tools like ZoomInfo.

Apollo.io Pros review quotes

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Sep 4, 2025

Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers.

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Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

Aug 25, 2025

I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better.

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Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

Aug 27, 2025

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach.

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Free Report: Apollo.io Reviews and More

Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.

913,806 professionals have used our research since 2012.

Founder & Group CEO at We Are Team Rocket

Sep 9, 2025

Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available.

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Assistant Manager - Lead Generation at Roar Global

Sep 3, 2025

Compared to other tools, they are a bit accurate when it comes to CSV uploads.

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BH

Risk Management Assistant Manager at Erada Microfinance

Sep 10, 2026

Apollo.io has positively impacted my organization because before, I was relying on Excel tables and sending manual emails.

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Keshawa Liyanage

Senior Client Services Associate at a marketing services firm with 11-50 employees

Sep 8, 2025

The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market.

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reviewer2757219

TL Lead Generations at a consultancy with 11-50 employees

Sep 14, 2025

The cost of Apollo.io is acceptable and helps in saving costs compared to using multiple tools.

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reviewer2754060

Chief Production Officer at a manufacturing company with 1-10 employees

Sep 1, 2025

Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects.

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Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

Apollo is very user-friendly.

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Apollo.io Cons review quotes

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Sep 4, 2025

Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be.

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Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

Aug 25, 2025

There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it.

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Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

Aug 27, 2025

The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.

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Free Report: Apollo.io Reviews and More

Learn what your peers think about Apollo.io. Get advice and tips from experienced pros sharing their opinions. Updated: September 2026.

913,806 professionals have used our research since 2012.

Founder & Group CEO at We Are Team Rocket

Sep 9, 2025

The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive.

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Assistant Manager - Lead Generation at Roar Global

Sep 3, 2025

There are some glitches within Apollo.io, where sometimes it will give us incorrect information.

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BH

Risk Management Assistant Manager at Erada Microfinance

Sep 10, 2026

Apollo.io can be improved because, although they are trying hard, there are so many features that it is difficult to get onboarded and to understand how to use it.

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Keshawa Liyanage

Senior Client Services Associate at a marketing services firm with 11-50 employees

Sep 8, 2025

The emails are not that accurate, so improvements in that area would be beneficial.

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reviewer2757219

TL Lead Generations at a consultancy with 11-50 employees

Sep 14, 2025

Some Apollo.io numbers are incorrect, especially when cold calling; the numbers often go unanswered, and when someone does answer, it's frequently not the correct person.

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reviewer2754060

Chief Production Officer at a manufacturing company with 1-10 employees

Sep 1, 2025

We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option.

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Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io.

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Product Categories

Product Categories

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Product Categories

Product Categories

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Popular Comparisons

Popular Comparisons

Salesforce Sales Cloud vs Apollo.io

monday.com vs Apollo.io

Zoho CRM vs Apollo.io

Pipedrive vs Apollo.io

Freshsales vs Apollo.io

Oracle CX Sales vs Apollo.io

NetSuite CRM+ vs Apollo.io

Outreach vs Apollo.io

SalesLoft vs Apollo.io

Saleshandy vs Apollo.io

SproutsAI vs Apollo.io

ZELIQ vs Apollo.io

GetLeads vs Apollo.io

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See all alternatives

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