Apollo.io vs Freshsales comparison

Apollo.io and Freshworks are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while Freshworks is ranked #10 with an average rating of 8.7. Apollo.io holds a 8.4% mindshare in OM, compared to Freshworks’s 4.2% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 100% of Freshworks users who would recommend it.

Apollo.io

Read 13 Apollo.io reviews

1,590 Views
1,574 Comparison Views

81% willing to recommend

Freshsales

Read 8 Freshsales reviews

2,744 Views
604 Comparison Views

100% willing to recommend

Apollo.io

Freshsales

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Executive SummaryUpdated on Jan 2, 2025

Freshsales and Apollo.io both provide CRM and sales engagement solutions. Freshsales offers an edge with an integrated suite for comprehensive sales automation, while Apollo.io is valued for its advanced data intelligence and email automation features.

Features: Freshsales provides AI-based lead scoring, a built-in phone system, and sales sequences that bolster the sales process. Apollo.io is known for its effective email automation, data intelligence capabilities, and prospecting efficiency.

Room for Improvement: Freshsales could enhance its enterprise readiness as it remains limited for smaller businesses. Enhancing customization options and integration flexibility would be beneficial. Apollo.io would improve with easier deployment procedures, simpler integration with other tools, and expanding its reporting features.

Ease of Deployment and Customer Service: Freshsales facilitates easy deployment through its all-in-one platform, simplifying onboarding. Its customer service is praised for responsiveness. Apollo.io requires more initial setup to integrate with various tools but provides extensive support resources, needing more tech-savvy handling.

Pricing and ROI: Freshsales offers competitive pricing models that are cost-efficient for general CRM needs, ensuring long-term ROI with its integrated solutions. Apollo.io's pricing might be higher but substantiates its cost with significant ROI for businesses using its data-driven outreach strategies.

To learn more, read our detailed Apollo.io vs. Freshsales Report (Updated: April 2026).

Buyer's Guide

Apollo.io vs. Freshsales

April 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Freshsales

Ranking in Opportunity Management

10th

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (7th), CRM (20th), Sales Force Automation (8th)

Mindshare comparison

As of May 2026, in the Opportunity Management category, the mindshare of Apollo.io is 8.4%, down from 18.1% compared to the previous year. The mindshare of Freshsales is 4.2%, down from 5.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	8.4%
Freshsales	4.2%
Other	87.4%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

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Manojkumar Reddy

Associate Technology Consultant at a tech vendor with 10,001+ employees

Automation has boosted sales efficiency and improves follow-ups across multiple customer segments

The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."

"The fact that it combines both database and outreach tools in one place is valuable."

"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"Compared to other tools, they are a bit accurate when it comes to CSV uploads."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

"It is a scalable solution."

More Apollo.io pros

"I like Freshsales because it's integrated with Shopify which we use to host our website."

"The solution's most valuable feature is its well-organized sales cycle, which is important to us."

"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."

"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."

"Email integration is easy."

"Freshsales is user-friendly, scalable and stable."

"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."

More Freshsales pros

Cons

"The emails are not that accurate, so improvements in that area would be beneficial."

"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

"The solution's initial setup process could be better."

"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."

"They should provide a larger number of free emails."

"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."

More Apollo.io cons

"We can use only one domain in the basic package."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution."

"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."

"It lacks customizability for complex and larger use cases."

"The solution needs to improve the user experience and leads capture."

"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."

"The reporting for this solution across all their products could be improved."

"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."

More Freshsales cons

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"The solution's price is reasonable."

"If one is a very low price and ten is expensive, I rate the product price as a three."

"The basic price is affordable. The add ons are expensive."

"The tool is not that expensive."

"Freshsales is an economical product."

"The price for this solution is good in general, but in Brazil we do pay additional taxes."

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Top Industries

By visitors reading reviews

Marketing Services Firm

15%

Outsourcing Company

11%

Comms Service Provider

University

Comms Service Provider

18%

Construction Company

16%

Outsourcing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	2
Large Enterprise	1

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What needs improvement with Freshsales?

The product is up to the mark and everything we need right now.

See all answers

What is your primary use case for Freshsales?

Freshsales is our CRM tool and CRM platform. Whenever we want to sell a product to a customer or when they inquire on any promotion site, we get the customer details over Freshsales, and based on t...

See all answers

What advice do you have for others considering Freshsales?

Freshsales is a must-go product if you are considering a low budget and highly scalable product. I would rate this review as a nine.

See all answers

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Compared 9% of the time

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Compared 9% of the time

CRMNEXT vs Freshsales

Compared 6% of the time

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Product Reports

Buyer's Guide

Apollo.io

May 2026

Download Apollo.io product report

Buyer's Guide

Freshsales

May 2026

Download Freshsales product report

Overview

Apollo.io is a renowned platform for B2B prospect data management, offering tools for sourcing, verifying, and automating tasks to enhance sales efficiency, with expansive data coverage and integration capabilities.

Apollo.io enhances sales activities by providing extensive filters, accurate targeting, and a substantial database. Known for its seamless integration with LinkedIn and CRM platforms via its Chrome extension, Apollo.io offers data enrichment and lead management functionalities. Its competitive pricing and data depth attract users seeking efficient automation in sales pipelines. Despite challenges in data accuracy and CRM functionality, Apollo.io remains favored for its ability to handle outreach channels like email and LinkedIn, streamline workflows, and build custom profiles using technographic and industry filters.

What features does Apollo.io offer?

User-friendly interface enhances navigation and efficiency.
Extensive filters aid in precise targeting.
Chrome extension integrates seamlessly with LinkedIn and CRM platforms.
Data enrichment using multiple tools and APIs.
Automated task management improves productivity.
Robust database supports comprehensive data coverage.

What benefits should users look for in Apollo.io reviews?

Improved sales efficiency through automated workflows.
Data accuracy and comprehensive coverage enable better outreach.
Enhanced lead scoring facilitates campaign management.
Chrome extension boosts productivity by integrating platforms.
Pricing structure compared to competitors offers value.

In industries focused on B2B client acquisition and retention, Apollo.io supports sales teams by managing data-rich prospecting activities. Organizations leverage it for building effective outreach strategies, using features like recruitment filters and CSV uploads to manage sales pipelines efficiently. Its CRM-like functionalities promote streamlined data collection tailored to specific job roles and industries.

Apollo.io

Freshsales is an intuitive CRM offering automation, AI-driven insights, and integration options with Shopify and Whatsapp, catering to businesses of all sizes with its user-friendly approach.

Freshsales combines essential CRM functionalities like email integration and a robust sales cycle with advanced features such as AI-generated promotion descriptions and deal diversion based on revenue. While Freshsales serves both startups and larger companies with its cost-effective and scalable nature, it faces challenges in reporting and customization. Users often integrate third-party tools like Power BI for enhanced data analysis. Despite limitations in some advanced capabilities, Freshsales remains a viable choice for small to medium businesses seeking efficient sales tracking, pipeline management, and enhanced communication strategies. Its seamless territory management and sophisticated features aid businesses in managing customer interactions and campaigns efficiently.

What are the standout features of Freshsales?

Automation: Streamlines tasks and processes, enhancing efficiency.
AI Promotions: Generates insightful brief descriptions for marketing.
Integration: Connects with platforms like Shopify and Whatsapp for seamless operations.
Sales Cycle: Offers a comprehensive structure for managing sales activities.
Email Integration: Simplifies communication within the sales process.

Why consider Freshsales based on reviews?

User-Friendliness: Appreciated for its easy navigation and functionality.
Scalability: Grows with business needs, adapting to increased demands.
Cost-Effectiveness: Provides valuable features at a competitive price.
Sales Tracking: Offers robust tools for monitoring sales and leads.
Communication Tools: Enhances interaction with potential customers.

In retail, Freshsales aids in managing customer inquiries and tracking transactions through integration with Shopify, improving sales processes. In tech industries, businesses use Freshsales to categorize customer data, while automating communication improves response times. Service-oriented companies leverage the CRM for lead management and follow-up, enhancing customer satisfaction.

Freshworks

Sample Customers

Information Not Available

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,

Buyer's Guide

Apollo.io vs. Freshsales

April 2026

Free Report: Apollo.io vs. Freshsales

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