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Apollo.io vs Freshsales comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Freshsales
Ranking in Opportunity Management
10th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
8
Ranking in other categories
CRM Customer Engagement Centers (9th), CRM (23rd), Sales Force Automation (11th)
 

Mindshare comparison

As of March 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.4%, down from 16.5% compared to the previous year. The mindshare of Freshsales is 4.0%, down from 5.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Mindshare Distribution
ProductMindshare (%)
Apollo.io9.4%
Freshsales4.0%
Other86.6%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
Virtual Assistant / Technical Support at Digital Witch Support Community
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Manojkumar Reddy - PeerSpot reviewer
Associate Technology Consultant at a tech vendor with 10,001+ employees
Automation has boosted sales efficiency and improves follow-ups across multiple customer segments
The automation runs whenever a certain trigger point is met. For example, if the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed. There are many features including recently enabled AI that gives a brief description to the contact person about what that particular promotion is about. There are also features like auto email getting triggered and marketing emails. All of those features are part of Freshsales.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"I saw the benefits of Apollo.io immediately when I started using it because I wanted that kind of information to enable me to do my work better."
"It is a scalable solution."
"The fact that it combines both database and outreach tools in one place is valuable."
"I like the tool's UI. Its user experience is clear."
"The product's most valuable feature is its ease of use, especially for beginners."
"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
"Freshsales has impacted us positively; it has saved time, increased sales, and improved customer relationships."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"Email integration is easy."
"Freshsales is user-friendly, scalable and stable."
 

Cons

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The emails are not that accurate, so improvements in that area would be beneficial."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"They should provide a larger number of free emails."
"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."
"The price of this solution could be improved as well as the reporting functionality."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"We can use only one domain in the basic package."
"The solution needs to improve the user experience and leads capture."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
 

Pricing and Cost Advice

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The tool is not that expensive."
"Freshsales is an economical product."
"The basic price is affordable. The add ons are expensive."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
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Top Industries

By visitors reading reviews
Marketing Services Firm
16%
Outsourcing Company
11%
University
9%
Financial Services Firm
8%
Computer Software Company
13%
Outsourcing Company
11%
Insurance Company
11%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
 

Comparisons

 

Overview

 

Sample Customers

Information Not Available
Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Find out what your peers are saying about Apollo.io vs. Freshsales and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.