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Apollo.io vs Freshsales comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Apollo.io
Ranking in Opportunity Management
2nd
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
No ranking in other categories
Freshsales
Ranking in Opportunity Management
10th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
CRM Customer Engagement Centers (10th), CRM (19th), Sales Force Automation (11th)
 

Mindshare comparison

As of January 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.9%, down from 14.5% compared to the previous year. The mindshare of Freshsales is 3.7%, down from 5.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Opportunity Management Market Share Distribution
ProductMarket Share (%)
Apollo.io9.9%
Freshsales3.7%
Other86.4%
Opportunity Management
 

Featured Reviews

Shadrach Godwish Chukwu - PeerSpot reviewer
Virtual Assistant / Technical Support at Digital Witch Support Community
Efficiency improves with automation, but data accuracy needs enhancement
What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.
Cristina Neri - PeerSpot reviewer
Sales Manager Managed Services and Digital Solutions at Alosys Communications
Cheaply-priced and does not require much customizations
It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten. At the moment, the tool functions quite well for our needs. Around five people use the tool. In the future, my company might plan to increase the use of the solution. Currently, all the sales people in our company use the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Apollo is very user-friendly."
"I like the tool's UI. Its user experience is clear."
"What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach."
"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."
"The strength of Apollo.io is its database size and coverage, with hundreds of millions of contacts, and I have been able to find prospects across multiple industries and roles, which has been helpful compared to other tools such as ZoomInfo and other tools in the market."
"Compared to other tools, they are a bit accurate when it comes to CSV uploads."
"It is a scalable solution."
"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."
"One of the most valuable features is the ability to divert deals based on the potential revenue or specific market to certain sales teams."
"The solution's most valuable feature is its well-organized sales cycle, which is important to us."
"Email integration is easy."
"The solution is a low-cost CRM product compared to other CRM alternatives."
"Freshsales is user-friendly, scalable and stable."
"I like Freshsales because it's integrated with Shopify which we use to host our website."
"Freshsales is very simple to use, but it's fairly limited in its functionalities, and it's very cheap."
 

Cons

"The solution's initial setup process could be better."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."
"The emails are not that accurate, so improvements in that area would be beneficial."
"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."
"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"We want to find distributors, but in Apollo.io, from the LinkedIn data, I think it does not have a distribution option."
"There was an issue with Apollo.io earlier this year or sometime last year when there was a breach regarding its use on LinkedIn, and many people were unhappy about it."
"The price of this solution could be improved as well as the reporting functionality."
"The licensing costs should be based on the amount of data and number of clients that one can insert into the application."
"The solution needs to improve the user experience and leads capture."
"We have a problem with the time to delivery for our customers, although this is not specific to this solution. Time to delivery can be 90 days."
"It lacks customizability for complex and larger use cases."
"The reporting for this solution across all their products could be improved. Currently, we have clients who export their data from Freshservices to third party solutions such Power BI to create more comprehensive reports."
"We can use only one domain in the basic package."
 

Pricing and Cost Advice

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"Paid versions are likely to provide more accurate information and offer more convenience to users."
"The solution's price is reasonable."
"Freshsales is an economical product."
"If one is a very low price and ten is expensive, I rate the product price as a three."
"The basic price is affordable. The add ons are expensive."
"The tool is not that expensive."
"The price for this solution is good in general, but in Brazil we do pay additional taxes."
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Top Industries

By visitors reading reviews
Outsourcing Company
12%
University
9%
Media Company
9%
Computer Software Company
9%
Computer Software Company
16%
Outsourcing Company
10%
Insurance Company
10%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Large Enterprise3
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What do you like most about Apollo.io?
The product's most valuable feature is its ease of use, especially for beginners.
What needs improvement with Apollo.io?
When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...
What needs improvement with Freshsales?
The licensing costs should be based on the amount of data and number of clients that one can insert into the application. The number of clients in the tool is 500, which is less in number.
What is your primary use case for Freshsales?
I use the solution in my company since we are interested in the application and all the activities that salespeople do. We track the email, then the appointment, and the feedback from the appointme...
What advice do you have for others considering Freshsales?
I can tell others that it is a good product and it is perfect for medium and large-sized companies because the setup phase is fast, and you don't need to do many customizations apart from the confi...
 

Comparisons

 

Overview

 

Sample Customers

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Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Find out what your peers are saying about Apollo.io vs. Freshsales and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.