Apollo.io Reviews

Name: Apollo.io
Brand: Apollo.io
Rating: 4.3 (6 reviews)

4.3 out of 5

6 reviews
71% willing to recommend

What is Apollo.io?

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Get the Opportunity Management Buyer's Guide and find out what your peers are saying about Apollo.io, monday.com for Enterprise, Salesforce Sales Cloud and more!

Apollo.io is the #3 ranked solution in top Opportunity Management solutions. PeerSpot users give Apollo.io an average rating of 8.6 out of 10. Apollo.io is most commonly compared to monday.com for Enterprise: Apollo.io vs monday.com for Enterprise. Apollo.io is popular among the small business segment, accounting for 43% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a computer software company, accounting for 13% of all views.

Buyer's Guide

Opportunity Management

July 2025

Get the category report

Helped 865,295 peers since 2012

Featured Apollo.io reviews

Vaibhav Patil

Digital Marketer at DigiLiterate

My company used Seamless AI and Hunter.io, but I found Apollo.io more affordable based on the number of leads it gives versus what other products provide. Apollo.io has around one hundred fifty industries you can target, so it has a more extensive lead database than other products. The tool also has a more user-friendly interface and is easy to use versus other tools. You first need to learn how to use Apollo.io, which becomes pretty easy. Other advantages of Apollo.io over other products include more filters you can use to find your target audience. It also shows you verified emails and has mass email and cold call features which you can't find in other tools.

Read full review

Karan-Singh

Account Executive at Speak Ai

My company recently deployed Apollo.io to help with our sales activities. We send everything through Apollo.io, including all the emails. My company also keeps track of everything through Apollo.io. My company finds Apollo.io to be a platform through which we can manage our whole sales process without paying much money to use CRM platforms like Salesforce or HubSpot. My company plans to manage the sales pipeline and get overviews in Apollo.io, a high-level overview of our company's past sales activities.

Read full review

Arbaj Siddiqi

Customer Intelligence analyst at Hyster-yale Group

We use the solution for inbound solutions Apollo is very user-friendly. Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io. I have been using Apollo.io for one and a half years. The solution is…

Read full review

Apollo.io mindshare

As of August 2025, the mindshare of Apollo.io in the Opportunity Management category stands at 16.8%, up from 11.6% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Opportunity Management

Key learnings from peers

Valuable Features

"Apollo is very user-friendly."
"The product's most valuable feature is its ease of use, especially for beginners."
"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

Room for Improvement

Apollo.io needs improvement in CRM and pipeline management. Users desire integrated CRM functionalities within Apollo.io without needing other tools. The interface for these features could be clearer, and the setup process streamlined. Additionally, increasing the allowance for free emails would be beneficial. Some users experience incorrect data and seek enhancements in email precision. Apollo.io sending notifications outside maintenance periods causes inconvenience for users involved.

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."
"They should provide a larger number of free emails."
"Apollo.io still needs to work on the CRM part because it has started building some CRM infrastructure for companies to use and track their sales activities."

Pricing

Apollo.io users report favorable pricing compared to competitors, with unlimited plans previously available for $19 monthly. Current offerings include a $99 plan for ten thousand monthly emails, still seen as cost-effective, especially against products costing $2,000+ annually. While a free plan exists with email limitations, users suggest increasing allowances. Paid versions are noted for providing more accurate information and enhanced user convenience, highlighting a strong value proposition for enterprises considering Apollo.io.

"Paid versions are likely to provide more accurate information and offer more convenience to users."
"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."
"The solution's price is reasonable."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our Opportunity Management Buyer's Guide for additional reliable information.