ZoomInfo Reviews

Name: ZoomInfo
Brand: ZoomInfo
Rating: 3.9 (11 reviews)

Vendor: ZoomInfo

3.9 out of 5

11 reviews
83% willing to recommend

Leave a review

What is ZoomInfo?

ZoomInfo is a platform designed to get you in touch with the right people and companies.

Get the ZoomInfo Buyer's Guide and find out what your peers are saying about ZoomInfo, D&B Hoovers, DiscoverOrg and more!

ZoomInfo is the #1 ranked solution in top Predictive Sales Intelligence solutions and top Sales and Market Intelligence solutions. PeerSpot users give ZoomInfo an average rating of 7.8 out of 10. ZoomInfo is most commonly compared to D&B Hoovers: ZoomInfo vs D&B Hoovers. ZoomInfo is popular among the large enterprise segment, accounting for 44% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 22% of all views.

Helped 866,088 peers since 2012

Featured ZoomInfo reviews

Daniel Mitchell

Manager at PeerSpot

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Read full review

Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

There are many areas for improvement. For example, unlike 6sense, ZoomInfo lacks features like lead scoring, that focuses solely on data. Sometimes, it is really difficult to identify the right data. In my experience, around 30% to 40% of the records extracted are bounces or invalid, making it cost-ineffective. I spend a lot of money purchasing data from ZoomInfo, but end up with low quality and a high bounce rate, yet they still charge for those bounces. ZoomInfo could improve data validation by introducing features like integrating with bounce-checking tools, removing invalid records, and ensuring better quality for customers. This may affect pricing and revenue, but it would benefit customers. A data cleanup feature within the admin tool would be helpful.

Read full review

UjjwalKumar2

Market Research Associate at Jasper Colin

I rate the tool's adaptation to changing data regulations around a seven-point five to eight out of ten because ZoomInfo plays a crucial role in data gathering or data extraction for a particular industry or market. Now, it's easier for people to get data easily from Google. I recommend this to my peers and colleagues because they provide good data. They are a good data source and offer a data structure. Currently, we are doing market research. So, I tell my colleagues or team that you can get data easily from ZoomInfo. It is reliable to use. That's why I recommend using it. I rate the overall solution an eight out of ten.

Read full review

ZoomInfo mindshare

Product category:

As of August 2025, the mindshare of ZoomInfo in the Sales and Market Intelligence category stands at 18.2%, down from 30.1% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Sales and Market Intelligence Market Share Distribution
Product	Market Share (%)
ZoomInfo	18.2%
Clay	17.4%
Rox	11.3%
Other	53.10000000000001%

Sales and Market Intelligence

PeerResearch reports based on ZoomInfo reviews

Type	Title	Date
Product	Reviews, tips, and advice from real users	Aug 29, 2025	Download

Title	Rating	Mindshare	Recommending
D&B Hoovers	5.0	6.7%	100%	1 interview Add to research
DiscoverOrg	0.0	4.3%	0%	0 interviews Add to research

Valuable Features

"It is a stable product."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"The technical support team has been very responsive and helpful."

Room for Improvement

"Most of the time the information is old."
"We face difficulty while collecting data from small companies."
"The product's setup process could be easy to understand for new users."

Pricing

"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our ZoomInfo Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company Size	Count
Small Business	4
Midsize Enterprise	3
Large Enterprise	4

By reviewers

By visitors reading reviews
Company Size	Count
Small Business	27
Midsize Enterprise	10
Large Enterprise	29

By visitors reading reviews

Top industries

By visitors reading reviews

Financial Services Firm

22%

Computer Software Company

14%

Performing Arts

Construction Company

Legal Firm

Retailer

Manufacturing Company

Outsourcing Company

Sports Company

Comms Service Provider

Educational Organization

Marketing Services Firm

Non Profit

Real Estate/Law Firm

University

Renewables & Environment Company

Insurance Company

Healthcare Company

Government

Transportation Company

Logistics Company

Compare ZoomInfo with alternative products

Learn more about ZoomInfo

ZoomInfo was previously known as OperationsOS, RingLead.

ZoomInfo customers

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

Product Categories

Sales and Market Intelligence

Predictive Sales Intelligence

Popular Comparisons

D&B Hoovers vs ZoomInfo

DiscoverOrg vs ZoomInfo

InsideView vs ZoomInfo

Unomy vs ZoomInfo

See all alternatives

ZoomInfo Reviews Summary
Author info	Rating	Review Summary
Manager at PeerSpot	4.0	No summary available
Senior Manager, Marketing Operations at Ethos	4.0	I use ZoomInfo to acquire compliant data for targeted marketing, benefiting from its customizable filters and real-time updates. However, it lacks lead scoring features, and data quality issues lead to high bounce rates, impacting cost-effectiveness.
Market Research Associate at Jasper Colin	4.0	I use ZoomInfo for secondary market research because it provides accurate data for specific roles and markets. However, there are occasional inaccuracies and server issues, particularly when validating data, leading to discrepancies compared to other sources.
Senior Technical Recruiter at Strategic Staffing Solutions	4.5	I mainly use ZoomInfo to recruit and research personnel, focusing on roles like IT managers and Python developers. The platform is accessible, user-friendly, and worth the investment, though its setup process could be more straightforward for new users.
Customer Intelligence analyst at Hyster-yale Group	5.0	We find ZoomInfo very useful for obtaining direct contact numbers, especially for Indian accounts. However, collecting data from small companies is challenging. Besides ZoomInfo, we also use SingTel for research purposes.
Operations Manager at Cognitive Global	3.5	I use ZoomInfo as a B2B contact database to access genuine and verified contacts along with organizational hierarchies. While ZoomInfo offers more contacts than competitors, it could improve by offering a cheaper subscription and a free version for smaller companies.
Analyst at a computer software company with 1,001-5,000 employees	3.5	No summary available
Senior Data processor at Damco SOlutions	4.0	I primarily use ZoomInfo to evaluate company values. It's user-friendly for finding company details like value, address, and contact numbers, but often the information is outdated. Difficulty in finding recent addresses is a consistent issue I encounter.

ZoomInfo Reviews

What is ZoomInfo?

Featured ZoomInfo reviews

ZoomInfo mindshare

PeerResearch reports based on ZoomInfo reviews

Valuable Features

Room for Improvement

Pricing

Review data by company size

Top industries

Compare ZoomInfo with alternative products

Learn more about ZoomInfo

ZoomInfo customers

Related questions

Product Categories

Popular Comparisons