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The Graph vs ZoomInfo comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

The Graph
Ranking in Predictive Sales Intelligence
2nd
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (56th)
ZoomInfo
Ranking in Predictive Sales Intelligence
1st
Average Rating
8.0
Number of Reviews
15
Ranking in other categories
Sales and Market Intelligence (1st), AI Data Analysis (7th)
 

Mindshare comparison

As of March 2026, in the Predictive Sales Intelligence category, the mindshare of The Graph is 15.8%, up from 10.0% compared to the previous year. The mindshare of ZoomInfo is 10.5%, down from 15.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Predictive Sales Intelligence Mindshare Distribution
ProductMindshare (%)
ZoomInfo10.5%
The Graph15.8%
Other73.7%
Predictive Sales Intelligence
 

Featured Reviews

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VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.
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884,797 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Outsourcing Company
12%
Marketing Services Firm
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise13
 

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information. Organizational charts are sometimes inc...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is prospecting, which has been a useful tool to bring in new leads. For prospecting with ZoomInfo, I have been able to target specific industries and have found the ri...
 

Comparisons

 

Also Known As

No data available
RingLead
 

Overview

 

Sample Customers

BloomReach, Observepoint, Walker, Leadspace, GoodData, Five9, Adobe, IBM, Oracle, SAP, Brocade, CSC, Netsuite, Zenefits
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv