D&B Hoovers vs ZoomInfo comparison

Dun & Bradstreet and ZoomInfo are both solutions in the Sales and Market Intelligence category. Dun & Bradstreet is ranked #4, while ZoomInfo is ranked #1 with an average rating of 8.1. Dun & Bradstreet holds a 5.9% mindshare in SMI, compared to ZoomInfo’s 11.3% mindshare. Additionally, 100% of Dun & Bradstreet users are willing to recommend the solution, compared to 87% of ZoomInfo users who would recommend it.

D&B Hoovers

Read 1 D&B Hoovers review

210 Views
210 Comparison Views

100% willing to recommend

ZoomInfo

Read 13 ZoomInfo reviews

706 Views
487 Comparison Views

87% willing to recommend

D&B Hoovers

ZoomInfo

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

D&B Hoovers

Ranking in Sales and Market Intelligence

4th

Average Rating

10.0

Number of Reviews

Ranking in other categories

No ranking in other categories

ZoomInfo

Ranking in Sales and Market Intelligence

1st

Average Rating

8.0

Number of Reviews

Ranking in other categories

Predictive Sales Intelligence (1st), AI Data Analysis (9th)

Mindshare comparison

As of January 2026, in the Sales and Market Intelligence category, the mindshare of D&B Hoovers is 5.9%, down from 14.2% compared to the previous year. The mindshare of ZoomInfo is 11.3%, down from 31.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Sales and Market Intelligence Market Share Distribution
Product	Market Share (%)
ZoomInfo	11.3%
D&B Hoovers	5.9%
Other	82.8%

Sales and Market Intelligence

Featured Reviews

it_user841146

Senior Database Specialist (SFDC & Marketo) at a tech vendor with 501-1,000 employees

Conceptual Search for key words helps us focus on very targeted accounts

Standardization in our database We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot. They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool,…

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Daniel Mitchell

Manager at PeerSpot

Integration with professional networks has optimized contact sourcing and outreach strategies

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We use Conceptual Search for key words and it is the best. Our business focuses on really targeted accounts and this feature helps us a lot."

"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."

"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."

"The solution saves us time and money."

"The technical support team has been very responsive and helpful."

"The tool is easily accessible."

"It is a stable product."

"The overall product is fantastic and it serves its purpose."

"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."

More ZoomInfo pros

Cons

"They should increase the quality and quantity of contacts. From my point of view, D&B is an account standardization tool, not a contact provider like ZoomInfo."

"A data cleanup feature within the admin tool would be helpful."

"We face difficulty while collecting data from small companies."

"The product's setup process could be easy to understand for new users."

"The pricing is way too high."

"Most of the time the information is old."

"The team should look into enriching their database, especially for the European and Middle East region."

"The implementation process must be improved."

"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."

Pricing and Cost Advice

Information not available

"The tool costs around 10-15 dollars a month. It is a bit expensive."

"The pricing is moderate."

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881,082 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

21%

Computer Software Company

12%

Outsourcing Company

10%

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	3
Large Enterprise	11

Questions from the Community

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What is your experience regarding pricing and costs for ZoomInfo?

Regarding the experience with pricing, setup cost, and licensing, I need to check with the procurement team as I am not sure about this.

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What needs improvement with ZoomInfo?

ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.

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What is your primary use case for ZoomInfo?

My main use case for ZoomInfo is to get the buyer details like the email ID. If I need to sell my software services to, let's say, Samsung, I find out who is the appropriate manager there and, if I...

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Comparisons

Clay vs D&B Hoovers

Compared 37% of the time

More D&B Hoovers Competitors

Aidentified vs ZoomInfo

Compared 29% of the time

InsideView vs ZoomInfo

Compared 14% of the time

Unomy vs ZoomInfo

Compared 13% of the time

DiscoverOrg vs ZoomInfo

Compared 12% of the time

Rox vs ZoomInfo

Compared 11% of the time

More ZoomInfo Competitors

Product Reports

No data available

Buyer's Guide

ZoomInfo

January 2026

Download ZoomInfo product report

Also Known As

Hoovers

RingLead

Overview

D&B Hoovers provides comprehensive business information and analytics, helping organizations generate leads and enhance market intelligence.

Leveraging an extensive database, D&B Hoovers supports sales and marketing efforts by offering insights into companies, their stakeholders, and market conditions. Its analytics tools empower businesses to make informed decisions by giving access to critical data, enabling targeted outreach and strategic planning.

What are the key features of D&B Hoovers?

Lead Builder: Facilitates efficient lead generation by allowing targeted search criteria.
Company Profiles: Offers detailed data on millions of organizations for better decision-making.
Industry Insights: Provides critical analysis and trends to stay informed about market conditions.
Contact Information: Supplies verified contact details for reaching key decision-makers.

What benefits should users consider in reviews?

Enhanced Efficiency: Streamlines research and lead generation processes.
Data Accuracy: Ensures high-quality and up-to-date business information.
Market Competitiveness: Offers tools to stay competitive in industry landscapes.
Improved Targeting: Helps refine sales and marketing strategies effectively.

In sectors like finance and manufacturing, D&B Hoovers aids in identifying potential partners and understanding competitive landscapes, enabling tailored approaches to business development and competitive analysis.

Dun & Bradstreet

ZoomInfo is a platform designed to get you in touch with the right people and companies.

ZoomInfo

Sample Customers

ADP, Aon, Denali Group, GE Capital, Kerridge Commercial Systems, Savills

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

See our list of best Sales and Market Intelligence vendors.

We monitor all Sales and Market Intelligence reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.