ZoomInfo pros and cons

Name: ZoomInfo
Brand: ZoomInfo
Rating: 4.1 (16 reviews)

Vendor: ZoomInfo

4.1 out of 5

16 reviews
89% willing to recommend

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ZoomInfo Pros review quotes

Pomom Alice

Digital Marketing Manager at KPMG

Feb 11, 2026

Overall, it is a great tool, very easy to use, user-friendly, and cost-effective.

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Daniel Mitchell

Manager at PeerSpot

Apr 1, 2025

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts.

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reviewer2783826

Director at a consultancy with 10,001+ employees

Dec 2, 2025

ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time.

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Trent Conley

Head of Marketing at a tech company with 51-200 employees

Dec 4, 2025

ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing.

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Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

May 15, 2024

ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy.

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UjjwalKumar2

Market Research Associate at Jasper Colin

May 29, 2024

We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets.

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Shreya Mangla

Consultant at a consultancy with 51-200 employees

May 6, 2026

Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly.

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Lamar Woods

Senior Technical Recruiter at Strategic Staffing Solutions

Jun 12, 2024

The technical support team has been very responsive and helpful.

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Arbaj Siddiqi

Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research.

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Sonu Thomas

Operations Manager at Cognitive Global

May 16, 2024

The solution saves us time and money.

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Show 5 more reviews (out of 15)

ZoomInfo Cons review quotes

Pomom Alice

Digital Marketing Manager at KPMG

Feb 11, 2026

I think ZoomInfo can be improved by addressing the categorization of some businesses, as there is occasionally outdated information or a lack of information.

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Daniel Mitchell

Manager at PeerSpot

Apr 1, 2025

I think ZoomInfo can be improved because their number accuracy is still an issue.

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reviewer2783826

Director at a consultancy with 10,001+ employees

Dec 2, 2025

ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.

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Trent Conley

Head of Marketing at a tech company with 51-200 employees

Dec 4, 2025

I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool.

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Deepak Kenguva

Senior Manager, Marketing Operations at Ethos

May 15, 2024

A data cleanup feature within the admin tool would be helpful.

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UjjwalKumar2

Market Research Associate at Jasper Colin

May 29, 2024

Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial.

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Shreya Mangla

Consultant at a consultancy with 51-200 employees

May 6, 2026

Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information.

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Lamar Woods

Senior Technical Recruiter at Strategic Staffing Solutions

Jun 12, 2024

The product's setup process could be easy to understand for new users.

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Arbaj Siddiqi

Customer Intelligence analyst at Hyster-yale Group

Jun 7, 2024

We face difficulty while collecting data from small companies.

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Sonu Thomas