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Celonis vs ZoomInfo comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Celonis
Ranking in AI Data Analysis
10th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
Process Mining (2nd)
ZoomInfo
Ranking in AI Data Analysis
16th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of October 2026, in the AI Data Analysis category, the mindshare of Celonis is 0.4%. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Celonis0.4%
ZoomInfo0.4%
Other99.2%
AI Data Analysis
 

Featured Reviews

Prateek Rao - PeerSpot reviewer
PARTNER & MANAGING DIRECTOR at a financial services firm with 5,001-10,000 employees
Process intelligence has transformed procurement and order cycles and delivers measurable savings
Celonis can improve in several areas. The initial data modeling and continuous real-time ingestion, especially from non-standard legacy systems, can still be complex and quite resource-intensive, requiring a steep PQL learning curve for non-technical users. Simplifying the interface for business stakeholders would significantly accelerate the process. I think introducing a natural language to query interface would allow business users to query data without writing long PQL. Streamlining guided onboarding flows and offering modular plug-and-play dashboard templates tailored to specific roles would shorten ramp-up time for daily users. I think more transparent and predictable consumption-based pricing models would be helpful as data volume scaling can get costly quickly. I would also love to see native, real-time streaming connectors for unstructured data such as emails and support tickets. The learning curve for new users of Celonis is one of the pain points I raised earlier, and I find it to be quite steep.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It provides a visualization of the process itself, giving a very good synthesis of performance and helping me find improvements."
"Cause analyzer is a very good feature."
"Celonis' best feature is a new one called Action Flow, an enhanced version of earlier automation features with lots of integration options with other systems so you can access third-party systems and automate some actions there too."
"It is a very stable product, and there are no issues."
"I like that the product allows users to connect to different source systems like SAP, ServiceNow, and Salesforce."
"What I found most valuable in Celonis is the ease of use. I also like that users can compare and contrast and derive any KPIs, keep track and see what's happening within the process via Celonis."
"We use the tool for supply chain transformation. The tool has helped us find the bottlenecks in the supply chain like where the delay occurred in delivery, payment, etc. We had to extract two years' of data from the SAP system and an internal tool. We fed the data into Celonis and it created a process map for us with hundreds of variations. It has helped us see where exactly the bottleneck was. The tool has also helped us generate a lot of reviews and KPIs. It has helped us to find the problem and the remedy through process optimization."
"The product helps clients visualize potential savings by minimizing human errors and reducing manual work."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"ZoomInfo's data refreshment helps overcome those issues. Overall, it's very user-friendly in terms of filtering and data accuracy."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."
"ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"Before using ZoomInfo, my experiences with other apps left me with no clients, outdated information, and zero responsiveness, and after switching to ZoomInfo, I closed three deals on the first day and suggested my company encourage all interns and my team to use ZoomInfo for lead generation, which saved us time and improved our client acquisition significantly."
 

Cons

"The solution can be a bit expensive."
"Celonis is not entirely stable."
"They should provide a community edition license so that everyone can deploy or install it on their own system and get more hands-on experience with the product."
"In the solution, you have access to how the process is, and are able to integrate that with other systems that allow you to make changes to the process itself, this process can be improved."
"From a development perspective, I think there could be improvements in version control and deployment."
"The pricing policy is not affordable in Ukraine."
"They need to improve the root cause analysis because they label symptoms as root causes."
"Usability and support from Celonis need improvement."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
"The implementation process must be improved."
"The pricing is way too high."
"Most of the time the information is old."
"A data cleanup feature within the admin tool would be helpful."
"I think ZoomInfo can be improved by getting the accuracy closer to 99%, as I mentioned it's about 95% accurate, but we do run the information through a secondary source just to validate the bounces, so that would just be great for us and I wouldn't have to run the information through another tool."
"ZoomInfo could improve data accuracy."
"Sometimes, the data can be lacking or inaccurate, with occasional server issues. I'd like to see these lagging issues addressed. For example, when validating data, there are often discrepancies; a company might show different data counts on ZoomInfo compared to other sources. Improving the integration of accurate data would be beneficial."
 

Pricing and Cost Advice

"Evaluating the price of the solution can be a difficult question. It is all about the business case and the return of the investments. That is typically how we also see this type of solution. It depends very much on the return. The entry-level is focused on enterprise size companies, for the SMB segment is it is out of their range. It is definitely expensive."
"The product is pretty expensive but reasonable."
"The solution’s pricing is high when compared to other process mining tools."
"The solution requires an annual license. There is room for improvement because it is priced for organizations and not for individuals. For an individual, it would be too expensive for them to use it."
"It is an expensive solution."
"Once we try to scale it up, the product becomes expensive."
"Celonis is expensive. It's not for mid or low-sized enterprises because the license price is high. Overall, it's quite pricey compared to anything else that I have heard about. But the good thing is that they don't charge per user. They charge for the data model."
"Celonis is a little more expensive than UiPath."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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Top Industries

By visitors reading reviews
Manufacturing Company
17%
Outsourcing Company
9%
Financial Services Firm
9%
Computer Software Company
7%
Construction Company
15%
Financial Services Firm
15%
Outsourcing Company
13%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise47
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

Which is better - Signavio Process Manager or Celonis?
SAP Signavio Process Manager is a very robust industrial-grade business process modeling tool. It is easy to use and does not require too much technological involvement. This solution has a collabo...
What is your experience regarding pricing and costs for Celonis?
Celonis pricing is premium and scales primarily on data ingestion volume (APC/Data Capacity) and process scope rather than user seats, with entry deployments typically running $100K to $250K annual...
What needs improvement with Celonis?
Celonis can improve in several areas. The initial data modeling and continuous real-time ingestion, especially from non-standard legacy systems, can still be complex and quite resource-intensive, r...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

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Overview

 

Sample Customers

Anheuser-Busch InBev, AXA, Bayer, Cisco, Deloitte, Deutsche Telekom, Hitachi, Kellogg's, Lufthansa, and Whirlpool
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Celonis vs. ZoomInfo and other solutions. Updated: September 2026.
919,894 professionals have used our research since 2012.