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Denodo vs ZoomInfo comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Denodo
Ranking in AI Data Analysis
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
42
Ranking in other categories
Data Integration (10th), Data Virtualization (1st), Cloud Data Integration (7th), Data Management Platforms (DMP) (6th)
ZoomInfo
Ranking in AI Data Analysis
14th
Average Rating
8.2
Number of Reviews
16
Ranking in other categories
Predictive Sales Intelligence (1st), Sales and Market Intelligence (1st)
 

Mindshare comparison

As of November 2026, in the AI Data Analysis category, the mindshare of Denodo is 0.6%, down from 4.3% compared to the previous year. The mindshare of ZoomInfo is 0.4%. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Denodo0.6%
ZoomInfo0.4%
Other99.0%
AI Data Analysis
 

Featured Reviews

Patel-Dhulva - PeerSpot reviewer
Information Technology Manager at Lockheed Martin
Data virtualization has unified siloed sources and now supports real-time decisions
The best features Denodo offers stand out to me as the ability to develop REST web services fast and easily, create and combine new views, integrate different sources of data, and connect with other tools seamlessly. When I mention fast and easy creation of views and integration, I love the agile data provisioning and integration, where Denodo provides a comprehensive set of capabilities for implementing logical data integration, management, and delivery, which in turn enables agile data analytics and an informed decision-making process to be smooth. I also appreciate the performance optimization with AI, which improves performance optimization through the integration of artificial intelligence capabilities. Furthermore, I appreciate the unified security and governance, where it addresses the need for an organization to effectively manage security, data privacy, and data protection easily, offering a centralized platform that allows the application of governance policies and fine-grained security controls. Another feature I would add about Denodo is that it also provides a single point of control where we can establish security controls over the entire infrastructure and gain visibility into all our data assets. Denodo has positively impacted my organization as since we started using this tool, it has been very helpful because it is a huge advantage that we can connect to many different databases to provide data rapidly and accurately and also gain insights, which helps us to make data-driven decisions easily. It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues more accurately. Through data insights from Denodo, we have been able to improve our decision making, which helps to better communication between the stakeholders thanks to the real-time experience. It also saves a lot of time.
VM
Digital Marketing Manager at Swissport Brasil Ltda.
Targeted prospecting has increased campaign success and accelerates pipeline growth
The best features ZoomInfo offers include prospect call numbers, account-based prospecting and insights, integration with other systems, prospect contact information, and positioning with each company. I love the advanced search option which allows us to narrow down search results. I find myself using all of the features the most because they are very helpful and robust as they provide detailed company information where we are able to look at that company and know what we will do after that. ZoomInfo provides prospect contact information and position with each company. It provides advanced search options which allow us to narrow down search results easily and make data-driven decisions easily. Tracking people movement is easy, and Account IQ on accounts most likely to engage is very good. ZoomInfo has positively impacted our organization since we started using this tool by streamlining potential contacts in our organization. It speeds making contact by providing accurate email and phone numbers. It fits into our sales pipeline by transferring data directly to Pipedrive. Since using ZoomInfo, we have seen an increase in our sales campaign by fifty percent. We also achieve better account booking targets. The intent-based approach gives us better conversion.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The data catalog feature is valuable as it helps define data structures without storing data."
"From my experience as a data engineering team lead, I can build a data warehouse in just a minute from different sources without needing time for data transfer or any additional work."
"It is easy to virtualize data using the solution."
"Denodo has positively impacted my organization as since we started using this tool, it has been very helpful because it is a huge advantage that we can connect to many different databases to provide data rapidly and accurately and also gain insights, which helps us to make data-driven decisions easily."
"Denodo is very easy to learn and user-friendly."
"Overall, I would rate Denodo a nine out of ten."
"Data mining is one of the valuable features. We're able to connect all of the data sources with the installed driver, so that is a good advantage in Denodo. Being able to join the tables and view them is also valuable."
"In PL/SQL, first you need to gather all the data and then start writing the file, but in Denodo you fetch the data and write the data simultaneously. So, for example, if you have 1 million or 2 million records, you don't have to wait to fetch all of the 2 million; you can keep on fetching and writing in the file simultaneously."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing."
"We can easily find the data we need on ZoomInfo, which is why I like it. It has 99 percent accuracy. ZoomInfo almost always provides accurate data for specific roles and markets."
"Sometimes, when working on Indian accounts, we need direct contact numbers. In such cases, ZoomInfo is useful for our data research."
"It is a stable product."
"The data provided is really rich and the email and phone number effectiveness rate have been astonishing."
"ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue."
"The technical support team has been very responsive and helpful."
 

Cons

"Performance management could be improved."
"The git configuration really should be improved."
"Tasks such as conversion of a date format or conversion of a number format that can be done in a very easy way in different languages, like SQL or Oracle, are not so easy to do in Denodo. For example, if you want to convert a date from one format to another, in Oracle it's pretty easy; in Denodo, however, it requires so many lines of code. Simple things that can be done very quickly in other database languages require more lines of code in Denodo."
"Sometimes, Windows-related functions do not work properly in Denodo. The analytic functions in SQL do not work properly."
"The support is not the best and should be improved."
"We can't scale it to meet digital requirements."
"Denodo needs better communication on how the product can be deployed for specific solutions, and there are price issues, as it's considered expensive."
"Denodo can be improved as it can be a little buggy, especially when dealing with huge data and is not great if you have very large volumes of data because it can be buggy."
"ZoomInfo could improve data accuracy."
"Most of the time the information is old."
"I think ZoomInfo can be improved because their number accuracy is still an issue."
"ZoomInfo can be improved as listing management can be more intuitive."
"Most of the time the accuracy is definitely there, although there are instances where it was a company number rather than the actual person, and some information was outdated, such as when the person's name or information reflects someone who has already retired from the company, yet the system still listed that information."
"A data cleanup feature within the admin tool would be helpful."
"The team should look into enriching their database, especially for the European and Middle East region."
"<p>ZoomInfo can be improved with a monthly subscription plan, which will be helpful for a small company or a small business unit where we are just about to start and want to experiment with ZoomInfo.</p>"
 

Pricing and Cost Advice

"Cost wise, on a scale from one to five, with one being the cheapest and five being the most expensive, Denodo would be at three. We get all the features in a bundle."
"The pricing is pretty good, and I would rate it at four out of five."
"For us, the cost has been okay. Also, there are no additional costs; it's just the standard licensing fee."
"I am not super familiar with the pricing, but so far, it seems good. We have been happy. We haven't seen any problems. The only time we had to pay extra was during the upgrade. We didn't upgrade at the time they told us to upgrade, and we had to pay extra to keep the service. They had stopped the support for the older version and moved to the newer version. It was not their fault. It was our fault because we didn't get on board quickly."
"Depending on the size of the client you want to work with, it can be prohibitively expensive at times."
"The licensing should be improved, as the cost per connector is quite expensive."
"There is an express edition and a licensed enterprise edition."
"Talking with my manager and others, nobody has complained about the pricing so far which is a positive sign."
"The pricing is moderate."
"The tool costs around 10-15 dollars a month. It is a bit expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
19%
Manufacturing Company
14%
Government
6%
Outsourcing Company
6%
Construction Company
15%
Financial Services Firm
15%
Outsourcing Company
13%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise6
Large Enterprise20
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise3
Large Enterprise14
 

Questions from the Community

Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
What is your experience regarding pricing and costs for ZoomInfo?
My experience with pricing, setup cost, and licensing is that pricing was cost-effective and affordable, setup was easy, and licensing is also very affordable.
What needs improvement with ZoomInfo?
I am not entirely sure if ZoomInfo includes mail campaign sharing capability, but if it does not, I think having AI call agents to create segments of contact numbers could be helpful. This would al...
What is your primary use case for ZoomInfo?
My main use case for ZoomInfo is finding information about targeted companies, client information, and their revenue based on industry while working in a service consulting company. This allows us ...
 

Comparisons

 

Also Known As

Denodo for AWS
RingLead
 

Overview

 

Sample Customers

Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv
Find out what your peers are saying about Denodo vs. ZoomInfo and other solutions. Updated: September 2026.
920,769 professionals have used our research since 2012.