ZoomInfo Reviews

We use it to find out the value of companies. That is the main focus.

It's easy to find out about companies, their value, address, and contact number.

Most of the time, we cannot find the address, and the information is old. We have not found recent information. That is a problem. I have two more tools.

I have been using it for two years now. 

It is a stable product.

10 to 15 people use it in my company.

The setup is not difficult. We can use other tools also.

It's an unpaid tool. I need to pay for the paid version to use more features.

I only used the paid version for a month. 

I would recommend using it. It is easy to learn. 

Overall, I would rate it an eight out of ten. 

I have been using ZoomInfo since the beginning of my career. I have worked in several research domains - market research, executive research, and IT research - and ZoomInfo has always been the first choice of the decision-makers when it comes to identifying the contact details (i.e email and phone number so the prospecting candidate(in executive search) and Prospective buyer (in market and IT research). The data provided really rich and the email and phone number effectiveness rate have been astonishing.

In addition, prospecting through Zoominfo could never be easier. it has multiple filtering options related to the contact (name or email search), companies (with search by URL, company name, industry, company revenue, size, employee size, and many more). It contains almost all the data points that somebody in the industry could think of for prospecting and lead generation.

The alerts option has been the cherry on the top. I use it for tracking the latest updates in the industry be it mergers and acquisitions, IPO details, funding news, and executive movement alerts. With a few clicks we can set these alerts and they get reaching to your inbox on a regular basis so you don't miss any major updates.

The overall product is fantastic and it serves its purpose. The data quality for the Asia Pacific is really great (emails and phone numbers work with a high hit rate), however, I found it a little less relevant if you have to figure out contact details for the Europe and Africa regions (it may be due to GDPR norms there). It does not provide the best details for the European region.

It helped us to find contact details for our leads and figure out the email addresses for our marketing platform. It covers all the aspects ranging from lead generation and prospect identification to contact details identification.

Email alerts for industrial scoops are great. Keeping track of all the industry-specific news which is relevant to the business for growth has never been easier. Zoominfo overcomes challenges and provides a wide range of parameters to report on. We can set alerts for a wide range of industries, domains, sectors, and per our area of interest and hence can keep ourselves updated without fear of losing any opportunity.

The contact details are helpful. The contact details (email and phone number sourced by Zoominfo) are the best in the industry, especially for the APAC region.

The team should look into enriching their database, especially for the European and Middle East region. The emails it has for them usually bounce back and the phone numbers do not work. Working on enriching that data should be the company's focus, otherwise there are many other alternatives in the markets that will replace them by offering this information. Lusha, for example, seems to be the perfect alternative for them since it overcomes the limitation of Zoominfo and has the potential to become a complete alternative to zoominfo. 

I've used the solution for 5.5 years.

Since every team member needs separate accounts that sometimes cannot be fully utilized, Zoominfo should come up with a group account as well where multiple users can use the same account. However, it can be used by any team irrespective of its size.

I did not use other tools as an alternative yet have used some in addition to it. Zoominfo does not work well when it comes to finding European and Middle East details. I use Lusha for finding those details.

For APAC Region, the ROI is 100%. For Europe and the Middle East, the ROI is maybe 10%.

The cost is reasonable and worth spending for the quality data you get.

I did not evaluate other options.

We use ZoomInfo to provide data for our sales team. It helps us in obtaining contact information for companies we want to target, looking up their personas by job titles, and getting emails and phone numbers.

Regarding the best features that ZoomInfo offers, I am not sure they have best features; they are a data provider, and good features would be the fact that they integrate with our current CRM and previous CRMs, as with our cadencing tools.

I can tell you that those integrations have helped streamline our processes, but I do not have specific outcomes. I hear some sales reps appreciate the integrations, and then I hear some find it clunky when they are going between ZoomInfo and their CRM and their cadencing software, so I do not have any key instances, but I just have general ones.

One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that. They have really improved that since when they first launched, it was three to four week old data, which was not really helping with intent, so now they have upped that and changed the game.

From my perspective, ZoomInfo can be improved because, as any data provider, there is always room for better data. I have heard from the team that the data could be improved, especially phone numbers for sure in EMEA, which is really bad, and then job changes are usually two months behind LinkedIn in terms of updating people's contact information when they change a job.

I have been using ZoomInfo for seven, eight, or even nine years.

ZoomInfo's scalability works because you just add users.

Regarding customer support, I know they have moved away from a one-on-one customer success approach, which I understand, but they have done a lot more videos, and I find it to be fine.

On a scale of one to ten, I would rate their customer support an eight.

Positive

The initial setup with ZoomInfo is straightforward.

I have not seen a return on investment with ZoomInfo, so I cannot share relevant metrics.

ZoomInfo is the highest in the market, which can be frustrating, as they also try to add on potentially unnecessary things, and there have been many other players that have come out in the space.

If I have advice for others looking into using ZoomInfo, it would be to definitely do comparisons between at least two other data providers and also read reviews of ZoomInfo and other data providers for companies of the same size team and same use case. I would also want to talk to sales ops, marketing ops, and other sales leaders to see how their teams have experienced ZoomInfo.

On a scale of one to ten, I rate ZoomInfo a six overall. The reason I rate it a six is because it is not perfect, they have got issues with telephone data in EMEA, and they are lagging in terms of job change information updates.

Other

I use the solution to extract email IDs and mobile numbers from LinkedIn.

The tool is easily accessible. It is easy to use and understand.

The implementation process must be improved. Apollo.io is much more easy to use and accessible.

I have been using the solution for the last one year.

I haven't faced any stability issues. I rate the stability a seven and a half out of ten.

I rate the product’s scalability an eight out of ten. Almost every salesperson in our organization uses the tool. Mostly, people prefer using Apollo.io.

The initial setup is difficult compared to Apollo.io. It is difficult to add an extension to Google Chrome.

We are partners. I will recommend the solution to others. However, it will be my second choice after Apollo.io. If we want to find the mobile numbers and email IDs of decision-makers in a company, we can use the product. Overall, I rate the product an eight out of ten.

I primarily use ZoomInfo for prospecting.

The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach. It saves me a lot of time and enables me to book more meetings, generating more opportunities for our sales team and therefore more revenue.

ZoomInfo could improve data accuracy.

I have been using ZoomInfo for about three years.

I would advise others to go for it. I would rate the overall solution a six out of ten.

Other