ZoomInfo Reviews

Name: ZoomInfo
Brand: ZoomInfo
Rating: 4.0 (13 reviews)

Vendor: ZoomInfo

4.0 out of 5

13 reviews
87% willing to recommend

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What is ZoomInfo?

ZoomInfo is a platform designed to get you in touch with the right people and companies.

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ZoomInfo is the #1 ranked solution in top Predictive Sales Intelligence solutions, #1 ranked solution in top Sales and Market Intelligence solutions, and #9 ranked solution in top AI Data Analysis solutions. PeerSpot users give ZoomInfo an average rating of 8.0 out of 10. ZoomInfo is most commonly compared to Rox: ZoomInfo vs Rox. ZoomInfo is popular among the large enterprise segment, accounting for 51% of users researching this solution on PeerSpot. The top industry researching this solution are professionals from a financial services firm, accounting for 21% of all views.

Helped 881,082 peers since 2012

Featured ZoomInfo reviews

Daniel Mitchell

Manager at PeerSpot

The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts. I also love the feature that enables me to see who's more likely to respond via email or via call. It's not always 100% accurate but it helps me level up and do the right method of outreach to the right person. Additionally, I love the integration features that I can easily integrate with the software that I need such as SalesLoft, so I can quickly import the contacts. ZoomInfo positively impacts my organization because it helps us do prospecting which in turn helps us get meetings, opportunities and revenue.

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reviewer2783826

Director at a consultancy with 10,001+ employees

All of the features that ZoomInfo offers are good. If I get the correct email ID and correct the title of the person, that is very helpful to identify the correct buyer person. I find the information to be mostly accurate, around 99.9%. ZoomInfo has positively impacted my organization by enabling us to easily get the correct buyer persona and correct buyer details, so it saves us a lot of time. By using ZoomInfo to find buyer personas, I estimate we save around 10 to 20 hours per week.

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Trent Conley

Head of Marketing at a tech company with 51-200 employees

For our small use case, the best feature ZoomInfo offers is pulling contact information, and from what I've seen, the information is normally pretty accurate.When I say the contact information is accurate, I find that it definitely saves outbound approach or accuracy because if the contacts aren't accurate, the emails we send are going to bounce and it's going to affect our reputation score, and obviously the message won't get to the intended person. ZoomInfo has impacted my organization positively because with our new partnership, we were able to add thousands of contacts that we never would have had otherwise, and it's been huge on getting our messaging out and really been the backbone behind our marketing.

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ZoomInfo mindshare

Product category:

As of January 2026, the mindshare of ZoomInfo in the Sales and Market Intelligence category stands at 11.3%, down from 31.8% compared to the previous year, according to calculations based on PeerSpot user engagement data.

Sales and Market Intelligence Market Share Distribution
Product	Market Share (%)
ZoomInfo	11.3%
Clay	13.2%
Rox	10.7%
Other	64.8%

Sales and Market Intelligence

PeerResearch reports based on ZoomInfo reviews

Type	Title	Date
Product	Reviews, tips, and advice from real users	Jan 26, 2026	Download

Valuable Features

"The best features are all the tools on the back end that help me filter for the prospects that I'm trying to reach, saving me a lot of time and enabling me to book more meetings, generating more opportunities for our sales team and therefore more revenue."
"The best features that ZoomInfo offers include the integration with LinkedIn which is one of the best features because that means when I'm prospecting and researching, I can easily find the right contacts."
"One other thing I have noticed about ZoomInfo's features is that I appreciate their focus on intent data and how they are trying to surface accounts that are more in market, using a bunch of different data sources for that."

Room for Improvement

"Most of the time the information is old."
"We face difficulty while collecting data from small companies."
"The product's setup process could be easy to understand for new users."

Pricing

"The tool costs around 10-15 dollars a month. It is a bit expensive."
"The pricing is moderate."

These insights are based on the in-depth reviews provided by peers to help you make a better buying decision.

Download our ZoomInfo Buyer's Guide for additional reliable information.

Review data by company size

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	3
Large Enterprise	5

By reviewers

By visitors reading reviews
Company Size	Count
Small Business	23
Midsize Enterprise	14
Large Enterprise	38

By visitors reading reviews

Top industries

By visitors reading reviews

Financial Services Firm

21%

Computer Software Company

12%

Outsourcing Company

10%

Transportation Company

Legal Firm

Performing Arts

Educational Organization

Sports Company

Marketing Services Firm

Comms Service Provider

Manufacturing Company

Non Profit

Real Estate/Law Firm

Retailer

University

Renewables & Environment Company

Construction Company

Healthcare Company

Media Company

Logistics Company

Government

Compare ZoomInfo with alternative products

Learn more about ZoomInfo

ZoomInfo was previously known as RingLead.

ZoomInfo customers

Dell, PayPal, Amazon, Walmart, Accenture, Box, Citrix, Fiserv

Product Categories

Sales and Market Intelligence

Predictive Sales Intelligence

AI Data Analysis

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ZoomInfo Reviews Summary
Author info	Rating	Review Summary
Manager at PeerSpot	4.0	No summary available
Director at a consultancy with 10,001+ employees	4.5	No summary available
Head of Marketing at a tech company with 51-200 employees	5.0	No summary available
Senior Manager, Marketing Operations at Ethos	4.0	I use ZoomInfo to acquire compliant data for targeted marketing, benefiting from its customizable filters and real-time updates. However, it lacks lead scoring features, and data quality issues lead to high bounce rates, impacting cost-effectiveness.
Market Research Associate at Jasper Colin	4.0	I use ZoomInfo for secondary market research because it provides accurate data for specific roles and markets. However, there are occasional inaccuracies and server issues, particularly when validating data, leading to discrepancies compared to other sources.
Senior Technical Recruiter at Strategic Staffing Solutions	4.5	I mainly use ZoomInfo to recruit and research personnel, focusing on roles like IT managers and Python developers. The platform is accessible, user-friendly, and worth the investment, though its setup process could be more straightforward for new users.
Customer Intelligence analyst at Hyster-yale Group	5.0	We find ZoomInfo very useful for obtaining direct contact numbers, especially for Indian accounts. However, collecting data from small companies is challenging. Besides ZoomInfo, we also use SingTel for research purposes.
Operations Manager at Cognitive Global	3.5	I use ZoomInfo as a B2B contact database to access genuine and verified contacts along with organizational hierarchies. While ZoomInfo offers more contacts than competitors, it could improve by offering a cheaper subscription and a free version for smaller companies.

Title	Rating	Mindshare	Recommending
Rox	0.0	10.7%	0%	0 interviews Add to research
D&B Hoovers	5.0	5.9%	100%	1 interview Add to research

ZoomInfo Reviews

What is ZoomInfo?

Featured ZoomInfo reviews

ZoomInfo mindshare

PeerResearch reports based on ZoomInfo reviews

Valuable Features

Room for Improvement

Pricing

Review data by company size

Top industries

Compare ZoomInfo with alternative products

Learn more about ZoomInfo

ZoomInfo customers

Related questions

Product Categories

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