Apollo.io vs Outreach comparison

Apollo.io and Outreach are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 8.1, while Outreach is ranked #8 with an average rating of 8.5. Apollo.io holds a 9.6% mindshare in OM, compared to Outreach’s 3.1% mindshare. Additionally, 81% of Apollo.io users are willing to recommend the solution, compared to 100% of Outreach users who would recommend it.

Apollo.io

Read 13 Apollo.io reviews

966 Views
956 Comparison Views

81% willing to recommend

Outreach

Read 4 Outreach reviews

328 Views
328 Comparison Views

100% willing to recommend

Apollo.io

Outreach

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Outreach and Apollo.io compete in the sales engagement platforms market. Outreach appears to have an advantage in user satisfaction due to robust integrations and comprehensive analytics tools.

Features:Outreach provides strong email and sales cadence management, CRM integration for optimized workflows, and detailed data analytics. Apollo.io offers an extensive contact database, intelligent search capabilities, and advanced filtering tools.

Ease of Deployment and Customer Service:Outreach offers straightforward deployment, effective onboarding, and dedicated customer service. Apollo.io provides flexible deployment suitable for various organizational needs with responsive support.

Pricing and ROI:Outreach generally has higher setup costs but delivers strong ROI through powerful features and integrations. Apollo.io appeals to smaller teams with competitive pricing and lower initial costs providing significant ROI through efficient prospecting and lead management.

To learn more, read our detailed Apollo.io vs. Outreach Report (Updated: February 2026).

Buyer's Guide

Apollo.io vs. Outreach

February 2026

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Helped 881,733 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Outreach

Ranking in Opportunity Management

8th

Average Rating

8.8

Reviews Sentiment

5.1

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of February 2026, in the Opportunity Management category, the mindshare of Apollo.io is 9.6%, down from 15.6% compared to the previous year. The mindshare of Outreach is 3.1%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Market Share Distribution
Product	Market Share (%)
Apollo.io	9.6%
Outreach	3.1%
Other	87.3%

Opportunity Management

Featured Reviews

Shadrach Godwish Chukwu

Virtual Assistant / Technical Support at Digital Witch Support Community

Efficiency improves with automation, but data accuracy needs enhancement

What I appreciate about Apollo.io most is its Chrome extension which is very user-friendly, and it has excellent sequencing capabilities that make it easier to stay consistent with outreach. The fact that it combines both database and outreach tools in one place is valuable. I utilize Apollo.io's lead scoring feature extensively. The experience with Apollo.io's CRM integration capabilities for managing pipelines is excellent. The ability to integrate with HubSpot, which I frequently use as my CRM, is outstanding. It also works seamlessly with Gmail and automation tools such as make.com or Zapier. As an SDR using Apollo.io, there is no need to copy-paste leads as everything can be automated and integrated. When leads are extracted, they automatically transfer to the CRM. This saves considerable time, and activities such as emails, calls, meetings can be automated in the CRM.

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Evelina Mungai

Digital Marketing Manager at Unilever

Targeted outreach has boosted engagement and improves collaboration across the sales cycle

According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform. Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle. Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Apollo.io has increased the accuracy in our targeting, be it using the LinkedIn URLs, the work email addresses, or the mobile and direct dial numbers that are available."

"Apollo.io has positively impacted my organization by improving sales efficiency, and we are thankful for Apollo.io because we have more leads or prospects."

"It is a scalable solution."

"The most valuable feature of the solution is the intent data it provides our company. I find it really interesting how Apollo.io can detect the intent of companies looking for your company's solution."

"Their Waterfall Enrichment has evolved significantly—previously, they only used their own database, but nowadays, they use Waterfall Enrichment where multiple tools can be selected to provide email data, and I can select as many tools as I want, add APIs, link external tools, and add AI, which are all very useful features, especially when it comes to finding mobile numbers."

"Compared to other tools, they are a bit accurate when it comes to CSV uploads."

"I like the tool's UI. Its user experience is clear."

"The fact that it combines both database and outreach tools in one place is valuable."

More Apollo.io pros

"The solution facilitates Git workflow management, enabling me to handle various pull requests from team members. Additionally, I use these tools to deploy applications to different cloud providers, such as GCP and AWS, including AWS EC2 services. The automation tools also streamline testing processes for the code submitted by other developers."

"Outreach is also very cost-effective compared to Freshsales and other alternatives, and it has helped us achieve our marketing goals and reach out to more customers easily, improving my organization's productivity for the last five years."

"It's allowed us greater visibility into the number of touches it takes to generate a real opportunity as well as overall visibility to seller activity. We are getting better data on what messaging works when reaching out to prospects."

"Outreach is very good when engaging with sponsors to understand their expectations."

Cons

"The pricing structure is a little bit too complex with the credit system. It could be simplified and made more inclusive."

"The solution sends callouts when not in maintenance mode, which is a headache for the people involved."

"The emails are not that accurate, so improvements in that area would be beneficial."

"The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective."

"There are some glitches within Apollo.io, where sometimes it will give us incorrect information."

"Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be."

"The solution's initial setup process could be better."

"Sometimes we get the wrong information on Apollo. They should improve the emails because we are connecting all the emails and logging on to Apollo.io."

More Apollo.io cons

"Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals more effectively."

"In terms of improvements, one significant area for the product is efficiency, particularly when processing large data loads. Similar to other platforms, long recording times lead to extended processing times, which can be inconvenient for users. For instance, a previous client encountered delays due to lengthy recording times. To address this, I implemented a live transcription approach where data is transcribed in real-time, immediately sent to the AI model, and returned quickly. This optimized the process, but enhancing the platform's inherent efficiency would be beneficial."

"Reporting at the 20,000 foot level needs to be improved. I want to be able to see how many emails are opened twice vs three times vs four times."

"Outreach can be improved as analytics sometimes feel quite rigid."

Pricing and Cost Advice

"The solution's price is reasonable."

"Paid versions are likely to provide more accurate information and offer more convenience to users."

"With my idea about the pricing aspect of Apollo.io, I feel that the solution's pricing model is super good and a steal for what the product offers."

"Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I think that's a good starting point. If our organization scales up or needs more services from the tool, we'd consider upgrading."

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Top Industries

By visitors reading reviews

Marketing Services Firm

14%

Outsourcing Company

11%

University

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	13
Large Enterprise	3

No data available

Questions from the Community

What do you like most about Apollo.io?

The product's most valuable feature is its ease of use, especially for beginners.

See all answers

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What needs improvement with Outreach?

Improvements can be made to accommodate sponsors who are not physically available in the same state. If sponsors are open to it, meetings could be conducted on an online platform to finalize deals ...

See all answers

What is your primary use case for Outreach?

I was the PRN Outreach lead of my club and my college. In this role, I conducted promotions and approached sponsors for my events. I was responsible for organizing multiple events and reaching out ...

See all answers

What is your experience regarding pricing and costs for Outreach?

Outreach uses a request-based pricing model. It's pretty affordable. They offer different packages for various scenarios, depending on how you're trying to develop your platform using Outreach. I t...

See all answers

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Compared 16% of the time

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Product Reports

Buyer's Guide

Apollo.io

February 2026

Download Apollo.io product report

Buyer's Guide

Opportunity Management

January 2026

Download Outreach product report

Overview

The sales intelligence and engagement platform to crush your sales numbers every quarter. Use our data of over 220 million contacts and 30 million companies to find and engage your future customers at the right time with the right message in our all-in-one platform.

Apollo.io

Outreach, the leading Sales Engagement Platform, accelerates revenue growth by optimizing every interaction throughout the customer lifecycle. The platform manages all customer interactions across email, voice and social, and leverages machine learning to guide reps to take the right actions.

Thousands of customers, including Cloudera, Glassdoor, Pandora, and Zillow, rely on Outreach to drive predictable and measurable growth, increase efficiency and effectiveness of customer-facing teams, and improve visibility into sales activity and performance.

Outreach

Sample Customers

Information Not Available

cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow

Buyer's Guide

Apollo.io vs. Outreach

February 2026

Free Report: Apollo.io vs. Outreach

Find out what your peers are saying about Apollo.io vs. Outreach and other solutions. Updated: February 2026.

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