Apollo.io vs Outreach comparison

Why PeerSpot?

Apollo.io and Outreach are both solutions in the Opportunity Management category. Apollo.io is ranked #2 with an average rating of 7.9, while Outreach is ranked #6 with an average rating of 8.1. Apollo.io holds a 7.4% mindshare in OM, compared to Outreach’s 3.4% mindshare. Additionally, 82% of Apollo.io users are willing to recommend the solution, compared to 100% of Outreach users who would recommend it.

Apollo.io

Read 14 Apollo.io reviews

2,331 Views
2,331 Comparison Views

82% willing to recommend

Outreach

Read 11 Outreach reviews

1,141 Views
1,141 Comparison Views

100% willing to recommend

Apollo.io

Outreach

Comparison Buyer's Guide

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Executive SummaryUpdated on Jan 2, 2025

Outreach and Apollo.io compete in the sales engagement platforms market. Outreach appears to have an advantage in user satisfaction due to robust integrations and comprehensive analytics tools.

Features:Outreach provides strong email and sales cadence management, CRM integration for optimized workflows, and detailed data analytics. Apollo.io offers an extensive contact database, intelligent search capabilities, and advanced filtering tools.

Ease of Deployment and Customer Service:Outreach offers straightforward deployment, effective onboarding, and dedicated customer service. Apollo.io provides flexible deployment suitable for various organizational needs with responsive support.

Pricing and ROI:Outreach generally has higher setup costs but delivers strong ROI through powerful features and integrations. Apollo.io appeals to smaller teams with competitive pricing and lower initial costs providing significant ROI through efficient prospecting and lead management.

To learn more, read our detailed Apollo.io vs. Outreach Report (Updated: September 2026).

Buyer's Guide

Apollo.io vs. Outreach

September 2026

Download the complete report

Helped 913,806 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

6.0

Apollo.io offers cost-effective lead generation and sales enhancement, outperforming pricier tools while improving campaign performance and workflow efficiency.

Sentiment score

3.1

Outreach accelerates sales cycles for some, but not all users see quantifiable benefits compared to alternatives like Apollo.

Comparing the price of Apollo.io to ZoomInfo, Apollo.io provides better value while maintaining data accuracy and consistently generating leads from its database of over 270 million contacts.

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

I would say still with the new pricing, Apollo.io is the cheapest and it gives us a positive ROI.

Zaharan M

Assistant Manager - Lead Generation at Roar Global

Many campaigns that we have run and are running deliver significant ROI thanks to the quality of the data and the options to build out very tight audiences using a wide variety of targeting filters.

Tom Simpson

Founder & Group CEO at We Are Team Rocket

For more quotes and insights, download the Apollo.io report

I have seen a return on investment, having used other solutions such as Apollo, and we switched to Outreach mainly because Apollo did not adequately bridge the integrations between our CRM and call applications.

Sarah G

Account Executive at a marketing services firm with 1-10 employees

For more quotes and insights, download the Outreach report

Customer Service

Sentiment score

3.9

Apollo.io's customer service receives mixed reviews; some praise it, while others find it repetitive and slow at times.

Sentiment score

5.5

Outreach's customer service is praised for proficiency, proactive support, effective billing management, and comprehensive documentation, ensuring user satisfaction.

While the support was adequate, it could be more efficient as the response time was somewhat slow.

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

We had issues with Apollo.io's technical support because they repeatedly provided the same responses even when our issues were different.

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

For more quotes and insights, download the Apollo.io report

The customer support for Outreach is very unparalleled, supportive, proactive, and great.

Evelina Mungai

Digital Marketing Manager at Unilever

We have a very good account manager who assists us with any billing issues.

Alfredo Cordero

Account Executive SR. at ALUS

I have never needed to contact customer support at Outreach directly, which is a good sign.

Sarah G

Account Executive at a marketing services firm with 1-10 employees

For more quotes and insights, download the Outreach report

Scalability Issues

Sentiment score

5.3

Apollo.io is praised for affordability and efficiency but seen as less scalable for larger businesses with substantial budgets.

Sentiment score

5.6

Outreach scales efficiently for organizational growth, excelling in adaptability for sales, with smooth expansion and crucial admin settings.

They have automation capabilities for cadences and AI functionalities.

Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

Apollo.io is not very scalable if your company has a bigger budget - you need to simply move on from Apollo.io.

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Apollo.io's scalability is very good.

Tom Simpson

Founder & Group CEO at We Are Team Rocket

For more quotes and insights, download the Apollo.io report

It is definitely scalable, though companies must be careful to manage email domains to avoid deliverability issues.

Sarah G

Account Executive at a marketing services firm with 1-10 employees

Outreach's scalability is quite good.

Evelina Mungai

Digital Marketing Manager at Unilever

Outreach's scalability is very smooth; if we need more seats, we can easily make that transition.

Alfredo Cordero

Account Executive SR. at ALUS

For more quotes and insights, download the Outreach report

Stability Issues

Sentiment score

5.8

Apollo.io's stability is mixed, with some users satisfied, but others report performance issues like slow loading and freezing.

Sentiment score

7.5

Many users find Outreach stable, despite occasional slowness and crashes, rating stability highly and favoring it for reliability.

The app is very heavy and takes time to load, with frequent stuttering and freezing issues.

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

For more quotes and insights, download the Apollo.io report

Outreach crashed, especially when we were making cold calls.

reviewer2849205

SDR at a consultancy with 51-200 employees

Outreach is stable for us, and we have not faced any issues with downtime or reliability.

Alfredo Cordero

Account Executive SR. at ALUS

I have not encountered any issues with downtime or reliability.

ShreyaShreya

Account Manager at a tech vendor with 1,001-5,000 employees

For more quotes and insights, download the Outreach report

Room For Improvement

Apollo.io users seek better onboarding, data accuracy, UI speed, pricing, global data enrichment, customer service, and AI features.

Outreach requires improved LinkedIn integration, better analytics, enhanced AI features, and simpler setup for a smoother user experience.

When it comes to performance, it's a very heavy app now. It takes time to load, stutters, and gets stuck frequently.

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

I want to ensure that the information I'm getting is something I can verify because I receive questions from prospects or clients asking where I got their number.

Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

The data accuracy needs improvement, especially compared to tools such as ZoomInfo, though Apollo.io is more cost-effective.

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

For more quotes and insights, download the Apollo.io report

The features of Outreach mobile app are still quite limited, and our traveling sales reps find it difficult to complete tasks or make calls, especially when using the mobile app.

Evelina Mungai

Digital Marketing Manager at Unilever

Regarding the needed improvements, especially with the AI features, it would be beneficial if the AI conducted research and provided recommendations for what to write.

reviewer2856054

BD Lead at a comms service provider with 11-50 employees

Outreach crashed, especially when we were making cold calls.

reviewer2849205

SDR at a consultancy with 51-200 employees

For more quotes and insights, download the Outreach report

Setup Cost

Apollo.io's credit-based pricing model is economical, offering vast contact access with affordable plans and a free option.

Outreach offers affordable, scalable pricing with tailored packages, easy setup, and responsive support for enterprise buyers.

The setup process involves minimal costs and is more affordable compared to other tools such as ZoomInfo.

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

Sending an email also consumes credits, so every action consumes credits, and all in all, it can consume quite a lot of credits and money.

Basma Hassan

Risk Management Assistant Manager at Erada Microfinance

For more quotes and insights, download the Apollo.io report

The price is very affordable and the setup was easy.

Evelina Mungai

Digital Marketing Manager at Unilever

I find the pricing, setup cost, and licensing of Outreach to be fair, as we can afford it considering the benefits versus the cost.

Alfredo Cordero

Account Executive SR. at ALUS

I cannot speak in detail about the pricing setup, as I was not involved in the purchasing decision, but I believe each user had individual seats rather than a shared license, allowing us to track individual activity.

Sarah G

Account Executive at a marketing services firm with 1-10 employees

For more quotes and insights, download the Outreach report

Valuable Features

Apollo.io offers seamless CRM integration, accurate data, and automation, enhancing lead generation, efficiency, and user experience.

Outreach enhances CRM integration with AI-driven insights, automation, personalization, and seamless workflows, improving sales and marketing efficiency.

I can select as many tools as I want, add APIs, link external tools, and add AI.

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Previously in my line of work with Google Cloud, it was important for me to know what solutions companies were currently using, whether they already had Google Cloud solutions or were using competitors.

Amran Safari Damiri

Consultant at a tech services company with 1,001-5,000 employees

The fact that it combines both database and outreach tools in one place is valuable.

Shadrach Godwish Chukwu

SDR and Workflow Automation Specialist at a tech services company with 11-50 employees

For more quotes and insights, download the Apollo.io report

Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle.

Evelina Mungai

Digital Marketing Manager at Unilever

The AI analysis is excellent because I can see the insights and highlights of meetings, which I can share with others on the team to help them learn, and the AI enables me to make better decisions about next steps in deals, making it a very important aspect of the tool.

Alfredo Cordero

Account Executive SR. at ALUS

Outreach has positively impacted my organization by enabling me to double the number of contacts I can engage with over calls, thereby allowing me to double my outreach effectively.

ShreyaShreya

Account Manager at a tech vendor with 1,001-5,000 employees

For more quotes and insights, download the Outreach report

Categories and Ranking

Apollo.io

Ranking in Opportunity Management

2nd

Average Rating

8.2

Reviews Sentiment

6.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Outreach

Ranking in Opportunity Management

6th

Average Rating

8.2

Reviews Sentiment

4.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Opportunity Management category, the mindshare of Apollo.io is 7.4%, down from 16.1% compared to the previous year. The mindshare of Outreach is 3.4%, up from 2.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Opportunity Management Mindshare Distribution
Product	Mindshare (%)
Apollo.io	7.4%
Outreach	3.4%
Other	89.2%

Opportunity Management

Featured Reviews

Mahmood Nazeer

Assistant Manager Process Improvement and Data at We Are Team Rocket Employees, Location, Careers

Reliability decreases as UI improves with useful features but needs better support

Apollo.io used to provide much better service before and their UI used to be less clunky. The user experience nowadays is not as good as it used to be. They used to provide more verified emails and numbers, but nowadays, it's not as reliable. We sometimes have to go through other tools to get more information as they have been lackluster in that area. Their information gathering is not as updated as it used to be. They don't have enough information. When it comes to performance, it's a very heavy app now. It takes time to load, stutters, and gets stuck frequently. Previously, it used to be much less laggy and easier to use. The UI live update was good before, but nowadays, I have to refresh the page to see if they had sourced the email or if old information is still being displayed. LinkedIn keeps updating their tools, rules, and regulations. Due to these reasons, Apollo.io experiences bugs, crashes, detail updates, and jumbled columns during updates. These issues are understandable from a developer perspective, but they create minor inconveniences for customers. I would appreciate if Apollo.io could restore the reliability of their email service to its previous level.

Read full review

Evelina Mungai

Digital Marketing Manager at Unilever

Targeted outreach has boosted engagement and improves collaboration across the sales cycle

According to my experience, the best features Outreach offers are its helpfulness and effectiveness. It also offers a set of free trial and an intuitive, user-friendly interface. It offers sales engagement, revenue intelligence, and revenue operation functionality in a unified platform. Outreach leverages automation and artificial intelligence to help revenue leaders decrease the inefficiency and ineffectiveness of go-to-market activities and personnel across the revenue cycle. Outreach helps automate sequences and ensures consistent and timely customer engagement. I also appreciate that it provides clear analytics on opens, clicks, and replies to refine the outreach strategy. Additionally, the use of AI captures real-time meeting notes and action items, saving time and preventing missed details.

Read full review

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Top Industries

By visitors reading reviews

Outsourcing Company

15%

Marketing Services Firm

13%

Comms Service Provider

11%

Retailer

Construction Company

14%

Comms Service Provider

University

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	8
Large Enterprise	6

Questions from the Community

What is your experience regarding pricing and costs for Apollo.io?

We don't integrate our CRMs. We use HubSpot.

See all answers

What needs improvement with Apollo.io?

When it comes to USA contacts, it can be challenging. Some Apollo.io numbers are incorrect, especially when cold calling. The numbers often go unanswered, and when someone does answer, it's frequen...

See all answers

What is your primary use case for Apollo.io?

From my perspective, I use Apollo.io to get and run simultaneous campaigns including LinkedIn outreach, email outreach, and cold calling. When it comes to cold calling, we find contact numbers. For...

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What needs improvement with Outreach?

Outreach can be improved by embedding a significant amount of AI and LLM models within the tool itself to fast-track or improve the productivity of sellers reaching out to their audience. The usabi...

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What is your primary use case for Outreach?

Outreach is primarily used by our BDR, sales, and marketing team for email marketing and email nurtures. We formulate email templates and send automated emailers to our prospects using Outreach. We...

See all answers

What is your experience regarding pricing and costs for Outreach?

I do not have any visibility into pricing, setup cost, and licensing for Outreach. I am an end user.

See all answers

Comparisons

Pipedrive vs Apollo.io

Compared 12% of the time

Outplay vs Apollo.io

Compared 8% of the time

SproutsAI vs Apollo.io

Compared 8% of the time

Salesforce Sales Cloud vs Apollo.io

Compared 8% of the time

Closely vs Apollo.io

Compared 7% of the time

More Apollo.io Competitors

SalesLoft vs Outreach

Compared 55% of the time

Salesforce Sales Cloud vs Outreach

Compared 18% of the time

NetSuite CRM+ vs Outreach

Compared 3% of the time

Campfire Interactive vs Outreach

Compared 3% of the time

Oracle CX Sales vs Outreach

Compared 3% of the time

More Outreach Competitors

Product Reports

Buyer's Guide

Apollo.io

September 2026

Download Apollo.io product report

Buyer's Guide

Outreach

September 2026

Download Outreach product report

Overview

Apollo.io is a renowned platform for B2B prospect data management, offering tools for sourcing, verifying, and automating tasks to enhance sales efficiency, with expansive data coverage and integration capabilities.

Apollo.io enhances sales activities by providing extensive filters, accurate targeting, and a substantial database. Known for its seamless integration with LinkedIn and CRM platforms via its Chrome extension, Apollo.io offers data enrichment and lead management functionalities. Its competitive pricing and data depth attract users seeking efficient automation in sales pipelines. Despite challenges in data accuracy and CRM functionality, Apollo.io remains favored for its ability to handle outreach channels like email and LinkedIn, streamline workflows, and build custom profiles using technographic and industry filters.

What features does Apollo.io offer?

User-friendly interface enhances navigation and efficiency.
Extensive filters aid in precise targeting.
Chrome extension integrates seamlessly with LinkedIn and CRM platforms.
Data enrichment using multiple tools and APIs.
Automated task management improves productivity.
Robust database supports comprehensive data coverage.

What benefits should users look for in Apollo.io reviews?

Improved sales efficiency through automated workflows.
Data accuracy and comprehensive coverage enable better outreach.
Enhanced lead scoring facilitates campaign management.
Chrome extension boosts productivity by integrating platforms.
Pricing structure compared to competitors offers value.

In industries focused on B2B client acquisition and retention, Apollo.io supports sales teams by managing data-rich prospecting activities. Organizations leverage it for building effective outreach strategies, using features like recruitment filters and CSV uploads to manage sales pipelines efficiently. Its CRM-like functionalities promote streamlined data collection tailored to specific job roles and industries.

Apollo.io

Outreach specializes in streamlining communications, integrating automation and AI for optimal engagement. It connects with platforms like Salesforce, DiscoverOrg, and Sales Navigator to enhance sales enablement IT stacks and supports application deployment to GCP and AWS.

Outreach is tailored for businesses seeking efficient management of Git workflows and application deployments. Its intuitive interface and integration with tools like Sales Navigator for social selling enhance user experience, although user adaptability may vary due to its complexity. Automation captures real-time meeting data, fostering efficient prospecting through Salesforce and DiscoverOrg integrations. Challenges include processing efficiency with large data sets, mobile app limitations for traveling sales personnel, and the interface's complexity for first-time users. Enhancements in data reporting, such as email engagement metrics and flexible views, would improve user adaptability.

What key features does Outreach offer?

Information Filtering: Efficiently manages sensitive data.
Git Workflow Management: Streamlines software development processes.
Cloud Platforms Deployment: Integrates with AWS and GCP for cloud solutions.
AI and Automation: Enhances engagement with real-time data capture.
Sales Navigator Integration: Boosts social selling strategies.
Analytics: Provides clear data insights for decision making.
Outreach Everywhere Plugin: Facilitates communication with marketing content links.

What benefits and ROI should users look for?

Efficient Engagement: Drive enhanced interactions with AI integration.
Improved Prospecting: Leverage CRM and DiscoverOrg for increased effectiveness.
Enhanced Social Selling: Connect seamlessly with Sales Navigator.
Streamlined Communication: Simplify responses using snippets and plugins.
Data-Driven Decisions: Utilize clear analytics for effective strategies.

Organizations utilize Outreach across sectors such as marketing, sales, and technology, facilitating tasks like UI website development and sales role enablement. It aids teams in setting up sequences, tracking activities, and running campaigns, enabling content creators and marketers to ensure seamless system functionality.

Outreach

Sample Customers

Information Not Available

cloudera, monogDB, eventbrite, DocuSign, Adobe, Microsoft, Zillow

Buyer's Guide

Apollo.io vs. Outreach

September 2026

Free Report: Apollo.io vs. Outreach

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